10-Q 1 gshd-20240630.htm 10-Q gshd-20240630
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2024
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to ______
Commission file number: 001-38466

GOOSEHEAD INSURANCE, INC.
(Exact name of registrant as specified in its charter)
Delaware82-3886022
(State or other jurisdiction of
incorporation or organization)
(IRS Employer
Identification No.)
1500 Solana Blvd, Building 4, Suite 4500
Westlake
Texas76262
(Address of principal executive offices)(Zip Code)

(469) 480-3669
(Registrant's telephone number, including area code)

Not applicable
(Former name or former address, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading Symbol(s)Name of Each Exchange on Which Registered
Class A Common Stock, par value $.01 per shareGSHDNASDAQ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   þ Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
þ Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer Accelerated filer
Non-accelerated filer  Smaller reporting company
   Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes No

As of July 22, 2024, there were 24,208,239 shares of Class A common stock outstanding and 12,747,530 shares of Class B common stock outstanding.



Table of contents
 Page
Part I
Item 1.Condensed Consolidated Financial Statements (Unaudited)
Item 2.Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 3.Quantitative and Qualitative Disclosures About Market Risk
Item 4.Controls and Procedures
Part II
Item 1.Legal Proceedings
Item 1A.Risk Factors
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds
Item 3.Defaults Upon Senior Securities
Item 4.Mine Safety Disclosures
Item 5.Other Information
Item 6.Exhibits
 

2


Commonly used defined terms
As used in this Quarterly Report on Form 10-Q ("Form 10-Q"), unless the context indicates or otherwise requires, the following terms have the following meanings:
Ancillary Revenue: Revenue that is supplemental to our Core Revenue and Cost Recovery Revenue, Ancillary Revenue is unpredictable and often outside of the Company's control. Included in Ancillary Revenue are Contingent Commissions and other income.
Agency Fees: Fees separate from commissions charged directly to clients for efforts performed in the issuance of new insurance policies.
Annual Report on Form 10-K: The Company's annual report on Form 10-K for the fiscal year ended December 31, 2023.
Carrier: An insurance company.
Carrier Appointment: A contractual relationship with a Carrier.
Client Retention: Calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement.
Contingent Commission: Revenue in the form of contractual payments from Carriers contingent upon several factors, including growth and profitability of the business placed with the Carrier.
Core Revenue: The most predictable revenue stream for the Company, these revenues consist of New Business Revenue and Renewal Revenue. New Business Revenue is lower-margin, but fairly predictable. Renewal Revenue is higher-margin and very predictable.
Cost Recovery Revenue: Revenue received by the Company associated with cost recovery efforts associated with selling and financing franchises. Included in Cost Recovery Revenue are Initial Franchise Fees and Interest Income.
Franchise Agreement: Agreements governing our relationships with Franchisees.
Franchisee: An individual or entity who has entered into a Franchise Agreement with us.
GF: Goosehead Financial, LLC.
Initial Franchise Fee: Contracted fees paid by Franchisees to compensate Goosehead for the training, onboarding and ongoing support of new franchise locations.
LLC Unit: a limited liability company unit of Goosehead Financial, LLC.
New Business Commission: Commissions received from Carriers relating to policies in their first term.
New Business Revenue: New Business Commissions, Agency Fees, and New Business Royalty Fees.
New Business Royalty Fees: Royalty Fees received from Franchisees relating to policies in their first term
NPS: Net Promoter Score is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Clients that respond with a score of 6 or below are Detractors, a score of 7 or 8 are called Passives, and a score of 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
Policies in Force: As of any reported date, the total count of current (non-cancelled) policies placed by us with our Carriers.
Policy Term: The contractual period the policy provides insurance coverage to the insured.
Pre-IPO LLC Members: owners of LLC Units of GF prior to the Offering.
Renewal Commission: Commissions received from Carriers relating to a policy in a renewal term.
Renewal Revenue: Renewal Commissions and Renewal Royalty Fees.
Renewal Royalty Fees: Royalty Fees received from Franchisees relating to a policy in a renewal term.
Royalty Fees: Fees paid by Franchisees to the Company that are tied to the gross commissions paid by the Carriers related to policies sold or renewed by a franchisee.
The Offering: The initial public offering completed by Goosehead Insurance, Inc. on May 1, 2018.
Total Written Premium: As of any reported date, the total amount of current (non-cancelled) gross premium that is placed by Goosehead with its portfolio of Carriers.
3


Special note regarding forward-looking statements
We have made statements in this Form 10-Q that are forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, including those factors discussed under the caption entitled “Item 1A. Risk factors” in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
The forward-looking statements included in this Form 10-Q are made only as of the date hereof. Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. We are under no duty to update any of these forward-looking statements after the date of this Form 10-Q to conform our prior statements to actual results or revised expectations.
4


PART I

Item 1. Condensed Consolidated Financial Statements (Unaudited)
Page
Condensed Consolidated Statements of Operations
Condensed Consolidated Balance Sheets
Condensed Consolidated Statements of Stockholders' Equity
Condensed Consolidated Statements of Cash Flows
Notes to the Condensed Consolidated Financial Statements
Note 1Organization
Note 2Summary of significant accounting policies
Note 3Revenues
Note 4Franchise fees receivable
Note 5Allowance for uncollectible agency fees
Note 6Property and equipment
Note 7Intangible assets
Note 8Debt
Note 9Income taxes
Note 10Stockholder's equity
Note 11Non-controlling interest
Note 12Equity-based compensation
Note 13Litigation



5


Goosehead Insurance, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(In thousands, except per share amounts)
  Three Months Ended June 30,Six Months Ended June 30,
  2024202320242023
Revenues:
Commissions and agency fees$31,619 $31,173 $57,840 $56,657 
Franchise revenues46,225 37,687 84,214 69,761 
Interest income244 417 494 814 
Total revenues78,088 69,277 142,548 127,232 
Operating Expenses:
Employee compensation and benefits42,551 37,483 84,681 74,365 
General and administrative expenses16,855 17,332 34,035 33,188 
Bad debts653 900 1,780 2,555 
Depreciation and amortization2,632 2,372 5,200 4,465 
Total operating expenses62,691 58,087 125,696 114,573 
Income from operations15,397 11,190 16,852 12,659 
Other Income:
Interest expense(1,982)(1,709)(3,469)(3,440)
Other income (expense) 441  (6,286) 
Income before taxes13,856 9,481 7,097 9,219 
Tax (benefit) expense2,981 2,301 (5,587)2,220 
Net income10,875 7,180 12,684 6,999 
Less: net income attributable to non-controlling interests4,677 3,514 4,672 3,414 
Net income attributable to Goosehead Insurance, Inc.$6,198 $3,666 $8,012 $3,585 
Earnings per share:
Basic$0.25 $0.15 $0.32 $0.15 
Diluted$0.24 $0.15 $0.29 $0.15 
Weighted average shares of Class A common stock outstanding
Basic24,693 23,689 24,890 23,448 
Diluted38,031 24,333 38,435 23,981 



See Notes to the Condensed Consolidated Financial Statements
6



Goosehead Insurance, Inc.
Condensed Consolidated Balance Sheets
(Unaudited) 
(In thousands, except per share amounts)
  June 30,December 31,
  20242023
Assets
Current Assets:
Cash and cash equivalents$23,643 $41,956 
Restricted cash2,642 2,091 
Commissions and agency fees receivable, net8,820 12,903 
Receivable from franchisees, net11,046 9,720 
Prepaid expenses6,546 7,889 
Total current assets52,697 74,559 
Receivable from franchisees, net of current portion5,994 9,269 
Property and equipment, net of accumulated depreciation27,014 30,316 
Right-of-use asset35,475 38,406 
Intangible assets, net of accumulated amortization21,269 17,266 
Deferred income taxes, net191,275 181,209 
Other assets4,483 3,867 
Total assets$338,207 $354,892 
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable and accrued expenses$16,141 $16,398 
Premiums payable2,642 2,091 
Lease liability9,174 8,897 
Contract liabilities3,456 4,129 
Note payable10,063 9,375 
Liabilities under tax receivable agreement4,952  
Total current liabilities46,428 40,890 
Lease liability, net of current portion52,614 57,382 
Note payable, net of current portion87,028 67,562 
Contract liabilities, net of current portion16,663 22,970 
Liabilities under tax receivable agreement, net of current portion155,207 149,302 
Total liabilities357,940 338,106 
Class A common stock, $0.01 par value per share - 300,000 shares authorized, 24,205 shares issued and outstanding as of June 30, 2024, 24,966 shares issued and outstanding as of December 31, 2023
242 250 
Class B common stock, $0.01 par value per share - 50,000 shares authorized, 12,748 issued and outstanding as of June 30, 2024, 12,954 shares issued and outstanding as of December 31, 2023
127 130 
Additional paid in capital77,748 103,228 
Accumulated deficit(38,349)(47,056)
Total stockholders' equity 39,768 56,552 
Non-controlling interests(59,501)(39,766)
Total equity(19,733)16,786 
Total liabilities and equity$338,207 $354,892 

See Notes to the Condensed Consolidated Financial Statements
7


Goosehead Insurance, Inc.
Condensed Consolidated Statements of Stockholders' Equity
(Unaudited)
(In thousands)
Issued shares of Class A common stockIssued shares of Class B common stockClass A Common stockClass B Common StockAdditional paid in capitalAccumulated deficitTotal stockholders' equityNon-controlling interestTotal equity
Balance January 1, 202424,966 12,954 $250 $130 $103,228 $(47,056)$56,552 $(39,766)$16,786 
Distributions— — — — — — — (42)(42)
Net income (loss)— — — — — 1,814 1,814 (5)1,809 
Exercise of stock options65 — 1 — 1,862 — 1,863 — 1,863 
Equity-based compensation— — — — 7,357 — 7,357 — 7,357 
Activity under employee stock purchase plan2 — — — 146 — 146 — 146 
Redemption of LLC Units196 (196)2 (2)(605)— (605)605  
Deferred tax adjustments related to Tax Receivable Agreement— — — — 439 — 439 (117)322 
Reallocation of Non-controlling interest— — — — — (217)(217)217  
Balance March 31, 202425,230 12,758 $252 $128 $112,428 $(45,459)$67,349 $(39,109)$28,240 
Distributions— — — — — — — (2,346)(2,346)
Share Repurchases(1,045)— (10)— (41,953)— (41,963)(21,670)(63,633)
Net income— — — — — 6,198 6,198 4,677 10,875 
Exercise of stock options7 — — — 245 — 245 — 245 
Equity-based compensation— — — — 6,632 — 6,632 — 6,632 
Activity under employee stock purchase plan2 — — — 128 — 128 — 128 
Redemption of LLC Units10 (10)— — (29)— (29)29  
Deferred tax adjustments related to Tax Receivable Agreement— — — — 295 — 295 (170)126 
Reallocation of Non-controlling interest— — — — — 912 912 (912) 
Balance June 30, 202424,205 12,748 $242 $127 $77,748 $(38,349)$39,768 $(59,501)$(19,733)
8


Issued shares of Class A common stockIssued shares of Class B common stockClass A Common stockClass B Common StockAdditional paid in capitalAccumulated deficitTotal stockholders' equityNon-controlling interestTotal equity
Balance January 1, 202323,034 14,471 $228 $146 $70,866 $(60,570)$10,670 $(44,294)$(33,624)
Net loss— — — — — (81)(81)(100)(181)
Exercise of stock options17 — — — 173 — 173 — 173 
Equity-based compensation— — — — 6,620 — 6,620 — 6,620 
Activity under employee stock purchase plan4 — — — 201 — 201 — 201 
Redemption of LLC Units323 (323)3 (3)(990)— (990)990  
Deferred tax adjustments related to Tax Receivable Agreement— — — — 699 — 699 129 828 
Reallocation of Non-controlling interest— — — — — (103)(103)103  
Balance March 31, 202323,379 14,147 $231 $143 $77,569 $(60,754)$17,189 $(43,173)$(25,984)
Distributions— — — — — — — (5,206)(5,206)
Net income— — — — — 3,666 3,666 3,514 7,180 
Exercise of stock options167 — — 3,516 — 3,518 — 3,518 
Equity-based compensation— — — — 5,872 — 5,872 — 5,872 
Activity under employee stock purchase plan2 — — — 144 — 144 — 144 
Redemption of LLC Units352 (352)4 (4)(1,112)— (1,112)1,112  
Deferred tax adjustments related to Tax Receivable Agreement— — — — 870 — 870 157 1,027 
Reallocation of Non-controlling interest— — — — — (477)(477)477  
Balance June 30, 202323,900 13,795 $237 $139 $86,859 $(57,565)$29,670 $(43,118)$(13,448)


See Notes to the Condensed Consolidated Financial Statements
9


Goosehead Insurance, Inc.
Condensed Consolidated Statements of Cash Flows
(Unaudited)
(In thousands)
  Six Months Ended June 30,
  20242023
Cash flows from operating activities:
Net income
$12,684 $6,999 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization5,387 4,578 
Impairment expense347 3,628 
Bad debt expense1,780 2,555 
Equity-based compensation13,989 12,492 
Impacts of tax receivable agreement10,858 8,497 
Deferred income taxes(9,618)(7,376)
Noncash lease activity(1,814)332 
Cloud computing arrangement implementation costs(295) 
Changes in operating assets and liabilities:
Receivable from franchisees1,379 2,494 
Commissions and agency fees receivable3,267 3,022 
Prepaid expenses1,343 (7,712)
Other assets(150)661 
Accounts payable and accrued expenses(1,235)(3,595)
Contract liabilities(6,980)(10,354)
Net cash provided by operating activities
30,942 16,221 
Cash flows from investing activities:
Issuance of notes receivable to franchisees(175) 
Proceeds from notes receivable to franchisees12 12 
Capitalized software development costs(5,212)(2,496)
Cash consideration paid for asset acquisitions (5,270)
Purchase of property and equipment(447)(3,532)
Net cash used for investing activities
(5,822)(11,286)
Cash flows from financing activities:
Customer premiums, net320 (107)
Debt issuance costs(621) 
Repayment of note payable(4,391)(13,125)
Proceeds from notes payable25,000  
Proceeds from the issuance of Class A common stock2,383 4,037 
Repurchases of Class A common stock(63,184) 
Member distributions and dividends(2,389)(5,206)
Net cash used for financing activities
(42,882)(14,401)
Net decrease in cash and cash equivalents, and restricted cash
(17,762)(9,466)
Cash and cash equivalents, and restricted cash, beginning of period44,047 30,387 
Cash and cash equivalents, and restricted cash, end of period$26,285 $20,921 
Supplemental disclosures of cash flow data:
Cash paid during the period for interest$3,217 $3,282 
Cash paid for income taxes986 534 
See Notes to the Condensed Consolidated Financial Statements
10

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

1. Organization

Goosehead Insurance, Inc. (“GSHD”) is the sole managing member of Goosehead Financial, LLC (“GF”) and has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD’s condensed consolidated financial statements.
GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX.
GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned agencies and franchise units across the nation.
The Company had 13 and 12 corporate-owned locations in operation at June 30, 2024 and 2023, respectively. Franchisees are provided access to Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During the three months ended June 30, 2024 and 2023, the Company onboarded 19 and 72 franchise locations, respectively, and had 1,122 and 1,344 operating franchise locations as of June 30, 2024 and 2023, respectively. No franchises were purchased during the three and six months ended June 30, 2024 and 2023.
All intercompany accounts and transactions have been eliminated in consolidation.

2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at June 30, 2024 and December 31, 2023, and the condensed consolidated statements of operations, stockholders' equity and statements of cash flows for the three and six months ended June 30, 2024 and 2023. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
The results of operations for the three and six months ended June 30, 2024 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue due to the timing of contingent commission revenue recognition and trends in housing market activity.
Reclassification
Certain amounts in the prior period financial statements have been reclassified to conform to the presentation of the current period financial statements.
During the three months ended June 30, 2024, the Company elected to change its presentation of the cash flows associated with "Premiums payable" from operating activities to present them as financing activities, net, within the Condensed Consolidated Statement of Cash Flows within the caption "Customer premiums, net". Comparative amounts have been recast to conform to current period presentation. This reclassification had no impact on the Condensed Consolidated Statements of Operations, Condensed Consolidated Balance Sheets or Condensed Consolidated Statements of Stockholders' Equity.
During the three months ended March 31, 2024, the Company recorded loss on remeasurement of the tax receivable agreement ("TRA") liability within "Tax (benefit) expense". For six months ended June 30, 2024, those amounts have been reclassified to Other income (expense) within the Condensed Consolidated Statement of Operations. This reclassification had no impact on the Condensed Consolidated Balance Sheets, Condensed Consolidated Statements of Stockholders' Equity, or Condensed Consolidated Statement of Cash Flows.
11

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.
Intangible Assets
Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and purchased books of business (customer accounts). The web domain is amortized over a useful life of fifteen years, computer software costs are amortized over a useful life of three to ten years, and books of business (customer accounts) are amortized over a useful life of eight years.
Asset Impairment
The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses.
Based on a review of tangible assets during the three months ended March 31, 2024, the Company identified one office lease that would be subleased and completed a recoverability assessment for assets at that location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $0.1 million for property and equipment and $0.2 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.
Based on a review of intangible assets during the three months ended June 30, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and will not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $1.1 million related to the asset group.
Based on a review of tangible assets during the three months ended June 30, 2023, the Company identified two office leases that would be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $1.4 million for property and equipment and $1.1 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.
Income Taxes
The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.
Cash and Cash Equivalents, and Restricted Cash
The Company holds premiums received from the insured, but not yet remitted to the Carrier, in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $2.6 million and $1.8 million as of June 30, 2024 and 2023, respectively.
12

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
The Company earns interest on its cash balance that is held in interest-bearing checking accounts. During the three and six months ended June 30, 2024 the Company recognized $0.4 million and $0.4 million in interest income within Other income (expense) in the Condensed Consolidated Statements of Operations. No interest income was recognized during the three and six months ended June 30, 2023. As of June 30, 2024, the Company did not have any cash equivalents.
The following is a reconciliation of our cash and cash equivalents and restricted cash balances as presented in the Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2024 and 2023 (in thousands):
June 30,
20242023
Cash and cash equivalents$23,643 $19,131 
Restricted cash2,642 1,790 
Cash and cash equivalents, and restricted cash$26,285 $20,921 

Accounting pronouncements not yet adopted
In December 2023, the FASB issued ASU 2023-09, Improvements to Income Tax Disclosures (Topic 740). This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company is currently evaluating the impact this guidance will have on its financial statement disclosures.
13

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

3. Revenue
Commissions and fees
The Company earns commissions, which are paid as a percentage of the policy premiums placed by the Company, by performing its obligation to identify, place, and make effective insurance coverage on behalf of its customer, the insured. The Company defines the term of the policy as the contractual period the policy provides insurance coverage to the insured, which is typically one year or less. Commissions earned for the placement of the initial policy term for a given insurance product are recorded as New Business Commissions. New Business Commissions are earned at a point in time on the effective date of the policy, which is when the customer’s unilateral right to cancel the policy without consideration expires, as the Company has no further performance obligations for the initial term once the policy is placed and made effective.

After the initial policy term for a given insurance product, the Company earns Renewal Commissions by assisting the customer to make effective a renewal policy that satisfies the customer’s current insurance coverage needs. The Company performs this obligation by monitoring the customer’s policy to ensure a renewal is offered by the carrier and that the client promptly pays the premium. Alternatively, based on the needs of the customer, the Company may assist the customer to adjust coverage terms to satisfy its current insurance coverage needs or the Company may assist the customer to re-shop the insurance coverage to identify, place, and make effective a policy that better meets those needs. Renewal Commissions are earned at a point in time upon the effective date of the renewal policy term or upon the effective date of the replacement policy identified, placed, and made effective for the customer, which is when the customer’s unilateral right to non-renew the policy expires, as the Company has no further performance obligations for that renewal policy term.

The transaction price for commissions revenue is set as an estimate of the variable consideration to be received for the current policy term. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.
For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.
Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint.
The Company must estimate the amount of consideration that will be received such that a significant reversal of revenue is not probable. Contingent commissions represent a form of variable consideration associated with the placement and profitability of coverage, for which we earn commissions. Contingent commissions are estimated, with a constraint applied, and accrued in relation to the satisfaction of the performance obligations for the period over which the contract applies. The resulting effect on the timing of recognizing contingent commissions closely follows a similar pattern as our commissions and fees with any adjustments recognized when payments are received or as additional information that affects the estimate becomes available.
Franchise revenues
Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.
Revenue from Initial Franchise Fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations.
14

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract.
Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company recognizes revenue over time as a franchise places and makes effective a policy for an insured. The transaction price for the royalty fee for each policy made effective is set as the contractual royalty rate multiplied by an estimate of the commissions to be received by the franchise for the current term of the policy. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.
Contract costs
Additionally, the Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts.
Incremental cost to obtain - The Company defers certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for selling new franchise agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract. The balance of cost to obtain is included with Other assets on the Condensed Consolidated Balance Sheets.
Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.

Disaggregation of Revenue
The following table disaggregates revenue by source (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2024202320242023
Type of revenue stream:
Commissions and agency fees
Renewal Commissions$20,591 $18,541 $36,552 $34,359 
New Business Commissions6,682 6,257 12,363 11,774 
Agency Fees2,137 2,404 4,048 4,634 
Contingent Commissions2,209 3,971 4,877 5,890 
Franchise revenues
Renewal Royalty Fees36,828 27,552 65,881 50,304 
New Business Royalty Fees7,169 6,267 13,402 11,909 
Initial Franchise Fees1,631 3,287 3,875 6,350 
Other Franchise Revenues598 581 1,055 1,198 
Interest Income244 417 494 814 
Total Revenues$78,088 $69,277 $142,548 $127,232 
Timing of revenue recognition:
Transferred at a point in time$29,410 $27,202 $52,962 $50,767 
Transferred over time48,678 42,075 89,586 76,465 
Total Revenues$78,088 $69,277 $142,548 $127,232 

15

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Contract Balances
The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):
June 30, 2024December 31, 2023Increase/(decrease)
Cost to obtain franchise contracts(1)
$1,920 $2,309 $(389)
Commissions and agency fees receivable, net8,820 12,903 (4,083)
Receivable from franchisees(2)
17,040 18,989 (1,949)
Contract liabilities(2)(3)
20,119 27,099 (6,980)
(1) Cost to obtain franchise contracts is included in Other assets on the condensed consolidated balance sheets.
(2) Includes both the current and long term portion of this balance.
(3) Initial Franchise Fees to be recognized over the life of the contract.

The Company records Franchise Fees as contract liabilities on the Condensed Consolidated Balance Sheets when the agreement is executed. Contract liabilities are reduced as fees are recognized in revenue over the expected life of the franchise license. As the term of the franchise license is typically ten years, substantially all of the franchise fee revenue recognized in the period ended June 30, 2024 was included in the contract liabilities balance as of December 31, 2023.

Significant changes in contract liabilities are as follows (in thousands):
Contract liabilities at December 31, 2023
$27,099 
Revenue recognized during the period(3,875)
New deferrals(1)
1,595 
Write offs(2)
(4,700)
Contract liabilities at June 30, 2024
$20,119 
(1) Initial Franchise Fees where the consideration is received from the franchisee for services which are to be transferred to the Franchisee over the expected life of the Franchise Agreement.
(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

4. Franchise Fees Receivable
The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands):
  
June 30, 2024December 31, 2023
Franchise fees receivable(1)
$7,567 $15,096 
Less: Unamortized discount(1)
(2,154)(4,388)
Less: Allowance for uncollectible franchise fees(1)
(32)(223)
Net franchise fees receivable(1)
$5,381 $10,485 
(1) Includes both the current and long term portion of this balance.
16

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Activity in the allowance for uncollectible franchise fees was as follows (in thousands):
Balance at December 31, 2023$223 
Charges to bad debts379 
Write offs(570)
Balance at June 30, 2024$32 
Balance at December 31, 2022$487 
Charges to bad debts823 
Write offs(889)
Balance at June 30, 2023$421 

5. Allowance for Uncollectible Agency Fees
Activity in the allowance for uncollectible agency fees was as follows (in thousands):
Balance at December 31, 2023$508 
Charges to bad debts816 
Write offs(925)
Balance at June 30, 2024$399 
Balance at December 31, 2022$450 
Charges to bad debts876 
Write offs(673)
Balance at June 30, 2023$653 

6. Property and equipment
Property and equipment consisted of the following (in thousands):
June 30, 2024December 31, 2023
Furniture & fixtures$11,418 $11,306 
Computer equipment4,727 4,482 
Network equipment478 436 
Phone system326 326 
Leasehold improvements36,244 36,285 
Total53,193 52,834 
Less accumulated depreciation(26,179)(22,518)
Property and equipment, net$27,014 $30,316 
Depreciation expense was $3.7 million and $3.8 million for six months ended June 30, 2024 and 2023, respectively.

17

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
7. Intangible assets
Intangible assets consisted of the following (in thousands):
June 30, 2024December 31, 2023
Computer software & web domain$19,051 $13,509 
Books of business6,895 6,895 
Total25,946 20,404 
Less: accumulated amortization(4,677)(3,138)
Intangible assets, net$21,269 $17,266 
Amortization expense was $1.5 million and $0.7 million for six months ended June 30, 2024 and 2023, respectively.
8. Debt
On July 21, 2021, the Company refinanced its $25 million revolving credit facility and $80 million term note payable to a $50 million revolving credit facility and $100 million term note payable in order to obtain a more favorable interest rate on the outstanding debt. The revolving credit facility and term note are collateralized by substantially all the Company’s assets, which includes rights to future commissions and royalties.
On April 26, 2023, the Company entered into Amendment No.1 of the Second Amended and Restated Credit Agreement, which provided that LIBOR should be replaced with SOFR.
On April 24, 2024, the Company entered into Amendment No. 2 of the Second Amended and Restated Credit Agreement, increasing the term note payable by $25 million and increasing the capacity of the revolving credit facility by $25 million to a total capacity of $75 million.
As of June 30, 2024, the Company had nothing drawn against the revolving credit facility and had a letter of credit of $0.2 million applied against the maximum borrowing availability. Borrowings under the revolving credit facility are payable on July 21, 2026. Thus, amounts available to draw totaled $74.8 million. The term note is payable in quarterly installments of $2.5 million, with a balloon payment of $80.5 million on July 21, 2026.
The interest rate applicable to both the revolving credit facility and the term note for each leverage ratio tier is as follows:
Leverage RatioInterest Rate
< 1.50x
SOFR + 175 bps
> 1.50x
SOFR + 200 bps
> 2.50x
SOFR + 225 bps
> 3.50x
SOFR + 250 bps

As of June 30, 2024, the interest rate applicable for the credit facilities was SOFR plus 200 basis points.
18

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Maturities of the term note payable for the next five years are as follows (in thousands):
Amount
2024$5,031 
202510,063 
202683,016 
2027 
2028 
Total$98,109 

The Company’s note payable agreement contains certain restrictions and covenants. Under these restrictions, the Company is limited in the amount of debt incurred and distributions payable. As of June 30, 2024, the Company's maximum allowable trailing twelve months debt-to-EBITDA ratio, as defined by the credit agreement, was 4x. In addition, the credit agreement contains certain change of control provisions that, if broken, would trigger a default. Finally, the Company must maintain certain financial ratios. As of June 30, 2024, the Company was in compliance with these covenants.
Because of both instruments’ variable interest rate, the note payable balance at June 30, 2024 and December 31, 2023, approximates fair value using Level 2 inputs, described below.
The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:
 
Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.
Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.
Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.
The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.
9. Income Taxes
GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.
Income tax (benefit) expense
Provision expense from income taxes was $3.0 million for the three months ended June 30, 2024 compared to $2.3 million for the three months ended June 30, 2023. The effective tax rate was 22% for the three months ended June 30, 2024 compared to 24% for the three months ended June 30, 2023. Tax benefit was $5.6 million for the six months ended June 30, 2024 compared to tax expense of $2.2 million for the six months ended June 30, 2023. The effective tax rate was (79)% for the six months ended June 30, 2024 and 24% for the six months ended June 30, 2023. The change in the effective tax rate was primarily due to changes in state apportionment and related state filing requirements.
19

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Deferred taxes
Deferred tax assets at June 30, 2024 were $191.3 million compared to $181.2 million at December 31, 2023. The primary contributing factors to the increase in deferred tax assets are additional redemptions of LLC Units of GF for shares of Class A common stock of GSHD during the six months ended June 30, 2024 and an increase in the blended state tax rate due to changes in state apportionment and related state filing requirements.
Tax Receivable Agreement
GF intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to GSHD in the absence of those transactions. The anticipated tax basis adjustments are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future.
GSHD entered into a tax receivable agreement ("TRA") with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement.
During the three and six months ended June 30, 2024, an aggregate of 10,008 and 206,129 LLC Units were redeemed by the Pre-IPO LLC Members for newly issued shares of Class A common stock. In connection with these redemptions, GSHD received 10,008 and 206,129 LLC Units, which resulted in an increase in the tax basis of its investment in GF subject to the provisions of the tax receivable agreement. The Company recognized a liability for the TRA Payments due to the Pre-IPO LLC Members, representing 85% of the aggregate tax benefits the Company expects to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such TRA Payments would be paid based on its estimates of future taxable income. As of June 30, 2024, the total amount of TRA Payments due to the Pre-IPO LLC Members under the tax receivable agreement was $160.2 million, of which $5.0 million was current and included in Liabilities under tax receivable agreement within Current liabilities on the Condensed Consolidated Balance Sheet. Future exchanges of LLC Units for Class A common stock will result in additional TRA payments. Additionally, during the six months ended June 30, 2024, the Company's effective tax rate increased due to changes in state apportionment and related state filing requirements. This resulted in a remeasurement of its TRA liability of $6.7 million, which has been reported in "Other income (expense)" on the Condensed Consolidated Statement of Operations.
Uncertain tax positions
GSHD has determined there are no material uncertain tax positions as of June 30, 2024.
10. Stockholders' Equity
Class A Common Stock
GSHD has a total of 24,205 thousand shares of its Class A common stock outstanding at June 30, 2024. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.
Class B Common Stock
GSHD has a total of 12,748 thousand shares of its Class B common stock outstanding at June 30, 2024. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.
Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's shareholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation.

20

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Earnings Per Share
The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the three and six months ended June 30, 2024 and 2023, divided by the basic weighted average number of Class A common stock as of the three and six months ended June 30, 2024 and 2023 (in thousands, except per share amounts).
Diluted EPS of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities.
Shares of the Company’s Class B common stock do not share in the earnings or losses attributable to Goosehead Insurance, Inc. and are therefore not participating securities. As such, separate presentation of basic and diluted earnings per share of Class B common stock under the two-class method has not been presented. Shares of the Company’s Class B common stock are, however, considered potentially dilutive shares of Class A common stock because shares of Class B common stock, together with the related GF LLC Units, are exchangeable into shares of Class A common stock on a one-for-one basis. The Company calculates the effects of the conversion of Class B shares to Class A shares using the "if-converted" method and includes such effects in the calculation of diluted EPS if the effects are dilutive.
The following table summarizes the calculation of EPS for the three and six months ended June 30, 2024 and 2023 (in thousands):
Three Months Ended
June 30,
Six Months Ended
June 30,
2024202320242023
Numerator:
Net income attributable to GSHD - Basic
$6,198 $3,666 $8,012 $3,585 
Less: net income attributable to non-controlling interests(1)
4,677 3,514 4,672 3,414 
Add: income tax effect on income attributable to non-controlling interests assuming conversion of Class B common shares(1)
(1,735) (1,566) 
Net income available to GSHD - Diluted
$9,140 $7,180 $11,118 $6,999 
Denominator:
Basic EPS
Weighted average outstanding Class A common shares - Basic24,693 23,689 24,890 23,448 
Earnings per share of Class A common stock - Basic$0.25 $0.15 $0.32 $0.15 
Diluted EPS
Weighted average outstanding Class A common shares - Basic24,693 23,689 24,890 23,448 
Effect of dilutive securities:
Weighted average outstanding Class B common shares (if-converted)(1)
12,751  12,807  
Stock options(2)
588 644 738 533 
Weighted average outstanding Class A common shares - Diluted38,031 24,333 38,435 23,981 
Earnings per share of Class A common stock - Diluted$0.24 $0.15 $0.29 $0.15 

(1) For the three and six months ended June 30, 2024, the impact of the conversion of Class B common shares to Class A common shares calculated under the if-converted method was dilutive, and as such, (a) 12,751 and 12,807 common shares (assuming the conversion of all
21

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
outstanding class B common stock) were included in Weighted average outstanding Class A common shares - Diluted and (b) $2.9 million and $3.1 million of non-controlling interest net income (after incremental tax effect from assuming conversion of all outstanding class B common stock), was added back to Net income attributable to GSHD - Basic to arrive at Net income available to GSHD - diluted. For the three and six months ended June 30, 2023, the impact of the conversion of Class B common shares to Class A common shares is excluded from the calculation of Diluted EPS because inclusion of such shares would be anti-dilutive.
(2) Dilutive stock options is computed using the treasury stock method, which are not participating securities. 1,576 and 1,272 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three and six months ended June 30, 2024 because the effect would have been anti-dilutive. 1,543 and 2,178 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three and six months ended June 30, 2023 because the effect would have been anti-dilutive.

Share Repurchase Program
On April 24, 2024, our board of directors approved a share repurchase program with authorization to purchase up to $100 million of our Class A common stock through March 31, 2025. The share repurchase program does not require the Company to acquire any dollar amount or number of shares of common stock and may be modified, suspended, or discontinued at any time. The timing, manner, price and amount of any repurchases will be determined at the discretion of management in accordance with applicable securities laws and other restrictions. Class A common stock acquired under the program will be retired upon repurchase. Additionally, for every repurchased share of Class A common stock, the Company will direct GF to repurchase, at the price paid to repurchase such share, and cancel an LLC unit of GF held by the Company.
During the three months ended June 30, 2024, the Company repurchased and retired 1,045 thousand shares of Class A common stock at an average price of $60.46, for an aggregate $63.6 million. All repurchases were made in open-market transactions and recorded at their aggregate transaction cost inclusive of commissions and excise taxes. As of June 30, 2024, the Company had remaining authorization under the share repurchase program to purchase up to approximately $36.8 million of the Company's Class A common stock.
11. Non-controlling interest
GSHD is the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a non-controlling interest representing the economic interest in GF held by the other members of GF.
GF makes distributions to the LLC Unit holders on a pro rata basis to facilitate the LLC Unit holder's quarterly tax payments. For the three and six months ended June 30, 2024, GF made distributions of $6.5 million and $6.5 million, of which $2.2 million and $2.2 million was made to Pre-IPO LLC Members. The remaining $4.3 million and $4.3 million was made to GSHD and was eliminated in consolidation.
Under the amended and restated Goosehead Financial, LLC Agreement, the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one-for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be cancelled on a one-for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock.
During the three and six months ended June 30, 2024, an aggregate of 10 thousand and 206 thousand LLC Units were redeemed by the non-controlling interest holders. Pursuant to the GF LLC Agreement, GSHD issued 10 thousand and 206 thousand shares of Class A common stock in connection with these redemptions and received 10 thousand and 206 thousand LLC Interests, increasing GSHD's ownership interest in GF. Simultaneously, and in connection with these redemptions, 10 thousand and 206 thousand shares of Class B common stock were surrendered and cancelled.
22

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
The following table summarizes the ownership interest in GF as of June 30, 2024 (in thousands):
June 30, 2024
LLC UnitsOwnership %
Number of LLC Units held by GSHD24,20565.5%
Number of LLC Units held by non-controlling interest holders12,74834.5%
Number of LLC Units outstanding36,953100.0%

The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the non-controlling interest holders. The non-controlling interest holders' weighted average ownership percentage for the three and six months ended June 30, 2024 was 34.1% and 34.0%.

12. Equity-Based Compensation
Stock option expense was $6.6 million and $14.0 million for the three and six months ended June 30, 2024. Stock option expense was $5.9 million and $12.5 million for the three and six months ended June 30, 2023.

13. Litigation
From time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The Company records accruals for legal contingencies to the extent that it has concluded that it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. When a material loss contingency is reasonably possible but not probable, the Company does not record a liability, but instead discloses the nature and the amount of the claim, and an estimate of the loss or range of loss, if such an estimate can be made. In the opinion of the Company's management, the likely results of any ongoing legal matters are not expected, either individually or in the aggregate, to have a material adverse effect on the Company's financial position, results of operations or cash flows.
On November 10, 2022, a verified stockholder class action complaint for declaratory relief, captioned Mickey Dollens v. Goosehead Insurance, Inc., C.A. No. 2022-1018-JTL, was filed in the Court of Chancery of the State of Delaware (the “Dollens Action”), alleging certain corporate governance documents adopted by the Company were invalid under Delaware law. On August 8, 2023, the parties entered into a proposed settlement providing for certain non-monetary benefits to the class (i.e., revisions to the Company's Stockholder Agreement). Additionally, the plaintiffs have petitioned the Court for attorneys’ fees and litigation expenses. The matter is currently stayed. While there can be no assurance regarding the ultimate outcome of the petition, the Company believes a potential loss, if any, would not be material.
23


Item 2: Management’s discussion and analysis of financial condition and results of operations

OVERVIEW
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and the related notes and other financial information included elsewhere in this Form 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results and timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under “Risk factors” and elsewhere in this report and in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
We are a rapidly growing personal lines independent insurance agency, reinventing the traditional approach to distributing personal lines products and services throughout the United States. We were founded with one vision in mind—to provide consumers with superior insurance coverage at the best available price and in a timely manner. By leveraging our differentiated business model and innovative technology platform, we are able to deliver to consumers a superior insurance experience. Our management team continues to own approximately 35% of the company, representing our commitment to the long-term success of the Company.
Financial Highlights for the Second Quarter of 2024:
Total revenue increased 13% from the second quarter of 2023 to $78.1 million
Core Revenue* increased by 20% from the second quarter of 2023 to $73.4 million
Total Written Premiums placed increased 30% from the prior-year period to $998.9 million
Net income increased by $3.7 million from the second quarter of 2023 to $10.9 million, or 14% of total revenues
Adjusted EBITDA* increased 7% from the second quarter of 2023 to $24.7 million, or 32% of total revenues
Basic and diluted earnings per share were $0.25 and $0.24, respectively, and Adjusted EPS* was $0.43 per share for the three months ended June 30, 2024
Policies in Force increased 11% from June 30, 2023 to 1,588,000 at June 30, 2024
Corporate sales headcount increased 12% from June 30, 2023 to 313 at June 30, 2024
As of June 30, 2024, 157 of these Corporate sales agents had less than one year of tenure and 156 had greater than one year of tenure
Total franchises decreased 33% compared to the prior-year period to 1,165; total operating franchises decreased 17% from June 30, 2023 to 1,122 at June 30, 2024
As of June 30, 2024, 89 operating Franchisees had less than one year of tenure and 1,033 operating Franchisees had greater than one year of tenure
*Core Revenue, Adjusted EBITDA and Adjusted EPS are non-GAAP measures. Reconciliation of Core Revenue to total revenue, Adjusted EBITDA to net income and Adjusted EPS to EPS, the most directly comparable financial measures presented in accordance with GAAP, are set forth under "Key performance indicators".
24


Certain income statement line items
Revenues
For the three months ended June 30, 2024, revenue increased by 13% to $78.1 million from $69.3 million for the three months ended June 30, 2023. For the six months ended June 30, 2024, revenue increased by 12% to $142.5 million from $127.2 million for the six months ended June 30, 2023. Total Written Premium, which we believe is the best leading indicator of future revenue, increased to $999 million for the three months ended June 30, 2024 from $767 million for the three months ended June 30, 2023. Total Written Premium increased 29% for the six months ended June 30, 2024 to $1,818 million from $1,405 million for the six months ended June 30, 2023. Total Written Premiums drive our current and future Core Revenue and give us potential opportunities to earn Ancillary Revenue in the form of Contingent Commissions.
Our various revenue streams do not equally contribute to the long-term value of Goosehead. For instance, Renewal Revenue and Renewal Royalty Fees are more predictable and have higher margin profiles, thus are higher quality revenue streams for the Company. Alternatively, Contingent Commissions, while high margin, are unpredictable and dependent on insurance company underwriting and forces of nature and thus are lower quality revenue for the Company. Our revenue streams can be viewed in three distinct categories: Core Revenue, Cost Recovery Revenue, and Ancillary Revenue, which are non-GAAP measures. A reconciliation of Core Revenue, Cost Recovery Revenue, and Ancillary Revenue to total revenue, the most directly comparable financial measure presented in accordance with GAAP, are set forth under "Key performance indicators".
Core Revenue:
Renewal Commissions - highly predictable, higher-margin revenue stream, which is managed by our service team.
Renewal Royalty Fees - highly predictable, higher-margin revenue stream, which is managed by our service team. For policies in their first renewal term, we see an increase in our share of royalties from 20% to 50% on the commission paid by the Carriers.
New Business Commissions - predictable based on agent headcount and consistent ramp-up of agents, but lower margin than Renewal Commissions because of higher commissions paid to agents and higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Commissions historically, and we expect this to continue moving forward.
New Business Royalty Fees - predictable based on franchise count and consistent ramp-up of franchises, but lower margin than Renewal Royalty Fees because the Company only receives a royalty fee of 20% on the commissions paid by the Carrier in the first term of every policy and incurs higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Royalty Fees historically, and we expect this to continue moving forward.
Agency Fees - although predictable based on agent count, Agency Fees do not renew like New Business Commissions and Renewal Commissions.

Cost Recovery Revenue:
Initial Franchise Fees - one-time Cost Recovery Revenue stream per franchise unit that covers the Company's costs to recruit, train, onboard, and support the franchise for the first year. These fees are fully earned and non-refundable when a franchise attends our initial training.
Interest Income - like Initial Franchise Fees, interest income is a Cost Recovery Revenue stream that reimburses the Company for those franchises on a payment plan.

Ancillary Revenue:
Contingent Commissions - although high margin, Contingent Commissions are unpredictable and susceptible to weather events and Carrier underwriting results. Management does not rely on Contingent Commissions for operating cash flow or budget planning.
Other Franchise Revenues - book transfer fees, marketing investments from Carriers and other items that are unpredictable and supplemental to other revenue streams.

25


We discuss below the breakdown of our revenue by stream:
Three Months Ended June 30,Six Months Ended June 30,
(in thousands)2024202320242023
Core Revenue:
Renewal Commissions(1)
$20,59126 %$18,54127 %$36,55226 %$34,35927 %
Renewal Royalty Fees(2)
36,82847 %27,55240 %65,88146 %50,30440 %
New Business Commissions(1)
6,682%6,257%12,363%11,774%
New Business Royalty Fees(2)
7,169%6,267%13,402%11,909%
Agency Fees(1)
2,137%2,404%4,048%4,634%
Total Core Revenue73,40794 %61,02188 %132,24693 %112,98089 %
Cost Recovery Revenue:
Initial Franchise Fees(2)
1,631%3,287%3,875%6,350%
Interest Income244— %417%494— %814%
Total Cost Recovery Revenue1,875%3,704%4,369%7,164%
Ancillary Revenue:
Contingent Commissions(1)
2,209%3,971%4,877%5,890%
Other Franchise Revenues(2)
598%581%1,055%1,198%
Total Ancillary Revenue2,807%4,552%5,933%7,088%
Total Revenues$78,088100 %$69,277100 %$142,548100 %$127,232100 %

(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the Condensed consolidated statements of operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the Condensed consolidated statements of operations.


26


Consolidated results of operations
The following is a discussion of our consolidated results of operations for each of the three and six months ended June 30, 2024 and 2023. This information is derived from our accompanying condensed consolidated financial statements prepared in accordance with GAAP.
The following table summarizes our results of operations for the three and six months ended June 30, 2024 and 2023 (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2024202320242023
Revenues:
Commissions and agency fees$31,619 40 %$31,173 45 %$57,840 41 %$56,657 45 %
Franchise revenues46,225 59 %37,687 54 %84,214 59 %69,761 55 %
Interest income244 — %417 %494 — %814 %
Total revenues78,088 100 %69,277 100 %142,548 100 %127,232 100 %
Operating Expenses:
Employee compensation and benefits42,551 68 %37,483 65 %84,681 67 %74,365 65 %
General and administrative expenses16,855 27 %17,332 30 %34,035 27 %33,188 29 %
Bad debts653 %900 %1,780 %2,555 %
Depreciation and amortization2,632 %2,372 %5,200 %4,465 %
Total operating expenses62,691 100 %58,087 100 %125,696 100 %114,573 100 %
Income from operations15,397 11,190 16,852 12,659 
Other Income (Expense):
Interest expense(1,982)(1,709)(3,469)(3,440)
Other income (expense)441 — (6,286)— 
Income before taxes13,856 9,481 7,097 9,219 
Tax (benefit) expense2,981 2,301 (5,587)2,220 
Net income10,875 7,180 12,684 6,999 
Less: net income attributable to non-controlling interests4,677 3,514 4,672 3,414 
Net income attributable to Goosehead Insurance, Inc.$6,198 $3,666 $8,012 $3,585 

Revenues
For the three months ended June 30, 2024 revenue increased 13% to $78.1 million from $69.3 million for the three months ended June 30, 2023. For the six months ended June 30, 2024 revenue increased 12% to $142.5 million from $127.2 million for the six months ended June 30, 2023.
Commissions and agency fees
Commissions and agency fees consist of new business commissions, renewal commissions, agency fees, and contingent commissions.
27


The following table sets forth these revenue streams by amount and as a percentage of total commissions and agency fees for the periods indicated (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2024202320242023
Core Revenue:
Renewal Commissions$20,591 65 %$18,541 59 %$36,552 63 %$34,359 61 %
New Business Commissions6,682 21 %6,257 20 %12,363 21 %11,774 21 %
Agency Fees2,137 %2,404 %4,048 %4,634 %
Total Core Revenue:29,410 93 %27,202 87 %52,962 92 %50,767 90 %
Ancillary Revenue:
Contingent Commissions2,209 %3,971 13 %4,877 %5,890 10 %
Commissions and agency fees$31,619 100 %$31,173 100 %$57,840 100 %$56,657 100 %

Renewal Commissions increased by $2.1 million, or 11%, to $20.6 million for the three months ended June 30, 2024 from $18.5 million for the three months ended June 30, 2023. Renewal Commissions increased by $2.2 million, or 6%, to $36.6 million for the six months ended June 30, 2024 from $34.4 million for the six months ended June 30, 2023. The increase during the three and six months ended June 30, 2024 was primarily attributable to an increase in the number of policies in the renewal term from June 30, 2023 to June 30, 2024 and premium rate increases.
New Business Commissions increased by $0.4 million, or 7%, to $6.7 million for the three months ended June 30, 2024 from $6.3 million for the three months ended June 30, 2023. New Business Commissions increased by $0.6 million, or 5%, to $12.4 million for the six months ended June 30, 2024 from $11.8 million for the six months ended June 30, 2023. The increase during the three and six months ended June 30, 2024 was primarily driven by an increase in the number of Corporate Sales agents.
Revenue from Agency Fees decreased by $0.3 million, or 11%, to $2.1 million for the three months ended June 30, 2024 from $2.4 million for the three months ended June 30, 2023. Revenue from Agency Fees decreased by $0.6 million, or 13%, to $4.0 million for the six months ended June 30, 2024 from $4.6 million for the six months ended June 30, 2023. The decrease in Agency Fees during the three and six months ended June 30, 2024 was primarily attributable to a decrease in the percentage of policies written where an Agency Fee was charged.
Revenue from Contingent Commissions decreased by $1.8 million to $2.2 million for the three months ended June 30, 2024 from $4.0 million for the three months ended June 30, 2023. Revenue from Contingent Commissions decreased by $1.0 million, to $4.9 million for the six months ended June 30, 2024 from $5.9 million for the six months ended June 30, 2023. The decrease during the three and six months ended June 30, 2024 was primarily attributable to additional profitability requirements in order to earn a contingent bonus.
28


Franchise revenues
Franchise Revenues consist of Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues.
The following table sets forth these revenue streams by amount and as a percentage of franchise revenues for the periods indicated (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2024202320242023
Core Revenues:
Renewal Royalty Fees$36,828 80 %$27,552 73 %$65,881 78 %$50,304 72 %
New Business Royalty Fees7,169 16 %6,267 17 %13,402 16 %11,909 17 %
Total Core Revenues:43,997 95 %33,819 90 %79,284 94 %62,213 89 %
Cost Recovery Revenues:
Initial Franchise Fees1,631 %3,287 %3,875 %6,350 %
Ancillary Revenues:
Other Franchise Revenues598 %581 %1,055 %