Company Quick10K Filing
Quick10K
MDC Partners
Closing Price ($) Shares Out (MM) Market Cap ($MM)
$3.26 50 $163
10-Q 2018-09-30 Quarter: 2018-09-30
10-Q 2018-06-30 Quarter: 2018-06-30
10-Q 2018-03-31 Quarter: 2018-03-31
10-K 2017-12-31 Annual: 2017-12-31
10-Q 2017-09-30 Quarter: 2017-09-30
10-Q 2017-06-30 Quarter: 2017-06-30
10-Q 2017-03-31 Quarter: 2017-03-31
10-K 2016-12-31 Annual: 2016-12-31
10-Q 2016-09-30 Quarter: 2016-09-30
10-Q 2016-06-30 Quarter: 2016-06-30
10-Q 2016-03-31 Quarter: 2016-03-31
10-K 2015-12-31 Annual: 2015-12-31
8-K 2019-01-18 Amend Bylaw, Other Events, Exhibits
8-K 2018-12-21 Officers, Exhibits
8-K 2018-12-11 Officers, Exhibits
8-K 2018-11-28 Other Events, Exhibits
8-K 2018-11-12 Other Events
8-K 2018-10-29 Earnings, Exhibits
8-K 2018-09-20 Other Events, Exhibits
8-K 2018-09-09 Officers, Other Events, Exhibits
8-K 2018-08-02 Exhibits
8-K 2018-07-24 Officers
8-K 2018-06-18 Other Events
8-K 2018-06-06 Officers, Shareholder Vote, Exhibits
8-K 2018-05-09 Exhibits
8-K 2018-04-26 Officers, Exhibits
8-K 2018-04-02 Sale of Shares, Regulation FD, Exhibits
8-K 2018-02-22 Exhibits
OMC Omnicom Group
WPP WPP
CCO Clear Channel Outdoor Holdings
CRTO Criteo
QUOT Quotient Technology
FLNT Fluent
AMCN Airmedia Group
HHS Harte Hanks
IZEA IZEA
ISIG Insignia Systems
MDCA 2018-09-30
Part I. Financial Information
Item 1. Financial Statements
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Item 4. Controls and Procedures
Part II. Other Information
Item 1. Legal Proceedings
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Item 3. Defaults Upon Senior Securities
Item 4. Mine Safety Disclosures
Item 5. Other Information
Item 6. Exhibits
EX-12.0 mdca-20180930xexhibit12.htm
EX-31.1 mdca-20180930xexhibit311.htm
EX-31.2 mdca-20180930xexhibit312.htm
EX-32.1 mdca-20180930xexhibit321.htm
EX-32.2 mdca-20180930xexhibit322.htm
EX-99.1 mdca-20180930xexhibit991.htm

MDC Partners Earnings 2018-09-30

MDCA 10Q Quarterly Report

Balance SheetIncome StatementCash Flow

10-Q 1 mdca-20180930x10q.htm 10-Q Document

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
FORM 10-Q
(Mark One) 
 
ý
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2018
or
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________ to ______________
Commission File Number: 001-13718 
MDC Partners Inc.
(Exact name of registrant as specified in its charter)
Canada
 
98-0364441
(State or other jurisdiction of
incorporation or organization)
 
(IRS Employer Identification No.)
 
 
 
745 Fifth Avenue
New York, New York
 
10151
(Address of principal executive offices)
 
(Zip Code)
(646) 429-1800
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   ý   No   ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes   ý No   ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated Filer  x
Accelerated filer  ¨
Non-accelerated Filer  ¨  (Do not check if a smaller reporting company)
Smaller reporting company  ¨
Emerging growth company ¨
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes   ¨ No   ý
The numbers of shares outstanding as of October 31, 2018 were 57,511,684 Class A subordinate voting shares, 3,755 Class B multiple voting shares, and 95,000 Series 4 Convertible Preference Shares





MDC PARTNERS INC.
 
QUARTERLY REPORT ON FORM 10-Q
 
TABLE OF CONTENTS
 
 
 
Page
 
PART I. FINANCIAL INFORMATION
 
Item 1.
 
 
 
 
 
 
Item 2.
Item 3.
Item 4.
 
 
 
 
PART II. OTHER INFORMATION
 
Item 1.
Item 1A.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.

2


PART I. FINANCIAL INFORMATION
Item 1.    Financial Statements
MDC PARTNERS INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(thousands of United States dollars, except per share amounts)
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2018
 
2017
 
2018
 
2017
Revenue:
 

 
 

 
 
 
 
Services
$
375,830

 
$
375,800

 
$
1,082,541

 
$
1,111,032

Operating expenses:
 
 
 
 
 
 
 
Cost of services sold
238,690

 
249,418

 
735,110

 
754,803

Office and general expenses
102,380

 
77,910

 
270,137

 
251,313

Depreciation and amortization
11,134

 
11,252

 
35,212

 
32,916

Goodwill and other asset impairment
21,008

 

 
23,325

 

 
373,212

 
338,580

 
1,063,784

 
1,039,032

Operating profit
2,618

 
37,220

 
18,757

 
72,000

Other Income (Expense):
 
 
 
 
 
 
 
Interest expense and finance charges, net
(17,063
)
 
(16,258
)
 
(50,005
)
 
(48,309
)
Foreign exchange transaction gain (loss)
3,275

 
9,913

 
(9,934
)
 
18,798

Other, net
189

 
(1,264
)
 
1,222

 
(986
)
 
(13,599
)
 
(7,609
)
 
(58,717
)
 
(30,497
)
Income (loss) before income taxes and equity in earnings (losses) of non-consolidated affiliates
(10,981
)
 
29,611

 
(39,960
)
 
41,503

Income tax expense (benefit)
2,986

 
9,049

 
(3,367
)
 
17,659

Income (loss) before equity in earnings (losses) of non-consolidated affiliates
(13,967
)
 
20,562

 
(36,593
)
 
23,844

Equity in earnings of non-consolidated affiliates
300

 
1,422

 
358

 
1,924

Net income (loss)
(13,667
)
 
21,984

 
(36,235
)
 
25,768

Net income attributable to noncontrolling interests
(2,458
)
 
(3,491
)
 
(5,900
)
 
(6,588
)
Net income (loss) attributable to MDC Partners Inc.
(16,125
)
 
18,493

 
(42,135
)
 
19,180

Accretion on and net income allocated to convertible preference shares
(2,109
)
 
(4,356
)
 
(6,204
)
 
(6,147
)
Net income (loss) attributable to MDC Partners Inc. common shareholders
$
(18,234
)
 
$
14,137

 
$
(48,339
)
 
$
13,033

 
 
 
 
 
 
 
 
Income (loss) per common share:
 

 
 

 
 
 
 
Basic
 


 






Net income (loss) attributable to MDC Partners Inc. common shareholders
$
(0.32
)
 
$
0.25

 
$
(0.85
)
 
$
0.24

 
 
 
 
 
 
 
 
Diluted
 
 
 
 
 
 
 
Net income (loss) attributable to MDC Partners Inc. common shareholders
$
(0.32
)
 
$
0.24

 
$
(0.85
)
 
$
0.24

 
 
 
 
 
 
 
 
Weighted Average Number of Common Shares Outstanding:
 

 
 

 
 
 
 
Basic
57,498,661

 
57,566,707

 
57,117,797

 
53,915,536

Diluted
57,498,661

 
57,943,080

 
57,117,797

 
54,228,208

 
 
 
 
 
 
 
 
Stock-based compensation expense is included in the following line items above:
 

 
 

 
 
 
 
Cost of services sold
$
4,390

 
$
5,310

 
$
11,784

 
$
12,558

Office and general expenses
1,852

 
1,070

 
5,098

 
4,312

Total
$
6,242

 
$
6,380

 
$
16,882

 
$
16,870

See notes to the unaudited condensed consolidated financial statements.

3


MDC PARTNERS INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(thousands of United States dollars)
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2018
 
2017
 
2018
 
2017
Comprehensive Income (Loss)
 

 
 

 
 
 
 
Net income (loss)
$
(13,667
)
 
$
21,984

 
$
(36,235
)
 
$
25,768

 
 
 
 
 
 
 
 
Other comprehensive income (loss), net of applicable tax:
 

 
 

 
 
 
 
Foreign currency translation adjustment
(1,327
)
 
(1,912
)
 
(898
)
 
(1,294
)
Other comprehensive income (loss)
(1,327
)
 
(1,912
)
 
(898
)
 
(1,294
)
Comprehensive income (loss) for the period
(14,994
)
 
20,072

 
(37,133
)
 
24,474

Comprehensive income attributable to the noncontrolling interests
(2,931
)
 
(4,695
)
 
(4,367
)
 
(9,063
)
Comprehensive income (loss) attributable to MDC Partners Inc.
$
(17,925
)
 
$
15,377

 
$
(41,500
)
 
$
15,411

See notes to the unaudited condensed consolidated financial statements.

4


MDC PARTNERS INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(thousands of United States dollars)
 
September 30,
2018
 
December 31,
2017
 
(Unaudited)
 
 
ASSETS
 

 
 

Current assets:
 

 
 

Cash and cash equivalents
$
25,056

 
$
46,179

Cash held in trusts
3,965

 
4,632

Accounts receivable, less allowance for doubtful accounts of $3,001 and $2,453
437,024

 
434,072

Expenditures billable to clients
59,317

 
31,146

Other current assets
37,867

 
26,742

Total Current Assets
563,229

 
542,771

Fixed assets, at cost, less accumulated depreciation of $132,193 and $123,599
90,249

 
90,306

Investments in non-consolidated affiliates
6,814

 
6,307

Goodwill
843,180

 
835,935

Other intangible assets, net
75,115

 
70,605

Deferred tax assets
122,505

 
115,325

Other assets
28,632

 
37,643

Total Assets
$
1,729,724

 
$
1,698,892

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS, AND SHAREHOLDERS’ DEFICIT
 

 
 

Current Liabilities:
 

 
 

Accounts payable
$
219,757

 
$
244,527

Trust liability
3,965

 
4,632

Accruals and other liabilities
300,664

 
327,812

Advance billings
182,305

 
148,133

Current portion of long-term debt
360

 
313

Current portion of deferred acquisition consideration
37,902

 
50,213

Total Current Liabilities
744,953

 
775,630

Long-term debt, less current portion
987,880

 
882,806

Long-term portion of deferred acquisition consideration
56,827

 
72,213

Other liabilities
53,912

 
54,110

Deferred tax liabilities
6,899

 
6,760

Total Liabilities
1,850,471

 
1,791,519

 
 
 
 
Redeemable Noncontrolling Interests
57,193

 
62,886

Commitments, Contingencies, and Guarantees (Note 13)


 


Shareholders’ Deficit:
 

 
 

Convertible preference shares (liquidation preference $107,556 and $101,352)
90,123

 
90,220

Common shares
362,195

 
352,432

Charges in excess of capital
(311,576
)
 
(314,241
)
Accumulated deficit
(383,305
)
 
(340,000
)
Accumulated other comprehensive loss
(1,319
)
 
(1,954
)
MDC Partners Inc. Shareholders' Deficit
(243,882
)
 
(213,543
)
Noncontrolling interests
65,942

 
58,030

Total Shareholders' Deficit
(177,940
)
 
(155,513
)
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders' Deficit
$
1,729,724

 
$
1,698,892

See notes to the unaudited condensed consolidated financial statements.

5


MDC PARTNERS INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(thousands of United States dollars)
 
Nine Months Ended September 30,
 
2018
 
2017
Cash flows from operating activities:
 

 
 

Net income (loss)
$
(36,235
)
 
$
25,768

Adjustments to reconcile net income (loss) to cash used in operating activities:


 


Stock-based compensation
16,882

 
16,870

Depreciation
20,944

 
18,000

Amortization of intangibles
14,268

 
14,916

Amortization of deferred finance charges
2,402

 
2,018

Goodwill and other asset impairment
23,325

 

Adjustment to deferred acquisition consideration
8,522

 
13,354

Acquisition-related contingent consideration payment
(28,263
)
 
(36,570
)
Deferred income taxes (benefits)
(6,690
)
 
8,125

Gain (loss) on sale of assets
(1,408
)
 
1,245

(Earnings) losses of non-consolidated affiliates
(358
)
 
(1,924
)
Other non-current assets and liabilities
(956
)
 
(4,388
)
Foreign exchange
9,125

 
(15,113
)
Changes in working capital:
 
 
 
Accounts receivable
8,574

 
(54,723
)
Expenditures billable to clients
(28,171
)
 
(9,294
)
Prepaid expenses and other current assets
(11,516
)
 
6,400

Accounts payable, accruals and other liabilities
(49,587
)
 
(31,149
)
Advance billings
27,413

 
32,015

Net cash used in operating activities
(31,729
)

(14,450
)
Cash flows used in investing activities:


 


Capital expenditures
(15,232
)
 
(28,305
)
Deposits

 
(1,461
)
Acquisitions, net of cash acquired
(34,303
)
 

Proceeds from sale of assets

 
11,120

Distributions from non-consolidated affiliates

 
673

Other investments
1,180

 
(1,530
)
Net cash used in investing activities
(48,355
)

(19,503
)
Cash flows provided by financing activities:
 

 
 

Repayments of revolving credit agreement
(1,121,300
)
 
(1,093,508
)
Proceeds from revolving credit agreement
1,224,290

 
1,087,688

Proceeds from issuance of convertible preference shares

 
95,000

Convertible preference shares issuance costs

 
(4,632
)
Acquisition related payments
(32,240
)
 
(52,556
)
Repayment of long-term debt
(260
)
 
(310
)
Purchase of shares
(776
)
 
(1,239
)
Distributions to noncontrolling interests
(10,410
)
 
(5,272
)
Payment of dividends
(182
)
 
(284
)
Net cash provided by financing activities
59,122


24,887

Effect of exchange rate changes on cash and cash equivalents
(161
)
 
6

Decrease in cash and cash equivalents
(21,123
)
 
(9,060
)
Cash and cash equivalents at beginning of period
46,179

 
27,921

Cash and cash equivalents at end of period
$
25,056

 
$
18,861

 
 
 
 
Supplemental disclosures:
 

 
 

Cash income taxes paid
$
4,822

 
$
6,909

Cash interest paid
$
33,011

 
$
32,324

Change in cash held in trusts
$
(667
)
 
$
(159
)
 
 
 
 
Non-cash transactions:
 

 
 

Capital leases
$
600

 
$
621

Dividends payable
$
271

 
$
453

Acquisition related consideration settled through issuance of shares
$
7,030

 
$
28,727

See notes to the unaudited condensed consolidated financial statements.

6


MDC PARTNERS INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ DEFICIT
(thousands of United States dollars)
 
Convertible Preference Shares
 
Common Shares
 
Additional
Paid-in Capital
 
Charges in
Excess of
Capital
 
Accumulated
Deficit
 
Accumulated Other
Comprehensive
Loss
 
MDC Partners Inc.
Shareholders’
Deficit
 
Noncontrolling
Interests
 
Total
Shareholders’
Deficit
 
 
 
 
 
 
 
 
 
 
Shares
 
Amount
 
Shares
 
Amount
 
 
 
 
 
 
 
Balance at December 31, 2017
95,000

 
$
90,220

 
56,375,131

 
$
352,432

 
$

 
$
(314,241
)
 
$
(340,000
)
 
$
(1,954
)
 
$
(213,543
)
 
$
58,030

 
$
(155,513
)
Net loss attributable to MDC Partners, Inc.

 

 

 

 

 

 
(42,135
)
 

 
(42,135
)
 

 
(42,135
)
Other comprehensive income (loss)

 

 

 

 

 

 

 
635

 
635

 
(1,533
)
 
(898
)
Expenses for convertible preference shares (Note 9)

 
(97
)
 

 

 

 

 

 

 
(97
)
 

 
(97
)
Issuance of restricted stock

 

 
237,529

 
3,509

 
(3,509
)
 

 

 

 

 

 

Shares acquired and cancelled

 

 
(108,782
)
 
(776
)
 

 

 

 

 
(776
)
 

 
(776
)
Shares issued, acquisitions

 

 
1,011,561

 
7,030

 

 

 

 

 
7,030

 

 
7,030

Stock-based compensation

 

 

 

 
6,774

 

 

 

 
6,774

 

 
6,774

Changes in redemption value of redeemable noncontrolling interests

 

 

 

 
(4,409
)
 

 

 

 
(4,409
)
 
 
 
(4,409
)
Business acquisitions and step-up transactions

 

 

 

 
3,809

 

 

 

 
3,809

 
15,410

 
19,219

Changes in ownership interest

 

 

 

 

 

 

 

 

 
(5,965
)
 
(5,965
)
Cumulative effect of adoption of ASC 606 (Note 14)

 

 

 

 

 

 
(1,170
)
 

 
(1,170
)
 

 
(1,170
)
Transfer to charges in excess of capital

 

 

 

 
(2,665
)
 
2,665

 

 

 

 
 
 

Balance at September 30, 2018
95,000

 
$
90,123

 
57,515,439

 
$
362,195

 
$

 
$
(311,576
)
 
$
(383,305
)
 
$
(1,319
)
 
$
(243,882
)
 
$
65,942

 
$
(177,940
)
See notes to the unaudited condensed consolidated financial statements.

7


MDC PARTNERS INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(thousands of United States dollars, except per share amounts, unless otherwise stated)
1. Basis of Presentation and Recent Developments
The accompanying consolidated financial statements include the accounts of MDC Partners Inc. (the “Company” or “MDC”), its subsidiaries and variable interest entities for which the Company is the primary beneficiary. References herein to “Partner Firms” generally refer to the Company’s subsidiary agencies.
MDC Partners Inc. has prepared the unaudited condensed consolidated interim financial statements included herein in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for reporting interim financial information on Form 10-Q. Accordingly, the financial statements have been condensed and do not include certain information and disclosures pursuant to these rules. The preparation of financial statements in conformity with GAAP requires us to make judgments, assumptions and estimates that affect the amounts reported and disclosed. Actual results could differ from these estimates and assumptions. The consolidated results for interim periods are not necessarily indicative of results for the full year and should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2017 (“2017 Form 10-K”).
The accompanying financial statements reflect all adjustments, consisting of normally recurring accruals, which in the opinion of management are necessary for a fair presentation, in all material respects, of the information contained therein. Intercompany balances and transactions have been eliminated in consolidation.
Certain reclassifications have been made to the prior year financial information to conform to the current year presentation, such as the reclassification of contingent consideration payments in the statement of cash flows in connection with the adoption of Accounting Standards Update (“ASU”) 2016-15, Statement of Cash Flow. See Note 14 of the Notes to the Unaudited Condensed Consolidated Financial Statements for additional information regarding the new guidance and reclass within the statement of cash flows.
On September 12, 2018 the Company announced that Scott Kauffman will step down as the Company’s Chairman and Chief Executive Officer. He will remain in his role as Chairman and CEO until a successor is named. Mr. Kauffman is also expected to continue as a member of the MDC Board of Directors for the remainder of his current term.

On September 20, 2018, the Company announced its intention to explore and evaluate potential strategic alternatives, which may result in, among other things, the possible sale of the Company. The Company has not made a decision to pursue any specific strategic alternative, and there is no timetable for completing the strategic review process. This review process is proceeding in parallel with the Company’s search to identify a successor CEO. There can be no assurance that the Company will complete any specific action or transaction.

2. Revenue
Effective January 1, 2018, the Company adopted Financial Accounting Standards Board (the “FASB”) ASC Topic 606, Revenue from Contracts with Customers (“ASC 606”). ASC 606 was applied using the modified retrospective method, with the cumulative effect of the initial adoption being recognized as an adjustment to opening retained earnings at January 1, 2018. As a result, comparative prior periods have not been adjusted and continue to be reported under FASB ASC Topic 605, Revenue Recognition (“ASC 605”). See Note 14 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for additional details surrounding the Company’s adoption of ASC 606. The Company’s policy surrounding revenue under ASC 605 is described in Note 2 of Item 8 of the Company’s 2017 Form 10-K. The policies described herein refer to those in effect as of January 1, 2018.
The Company’s revenue recognition policies are established in accordance with the Revenue Recognition topics of ASC 606, and accordingly, revenue is recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.
The primary source of the Company’s revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses, depending on the terms of the client contract. In all circumstances, revenue is only recognized when collection is reasonably assured. Certain of the Company’s contractual arrangements have more than one performance obligation. For such arrangements, revenue is allocated to each performance obligation based on its relative stand-alone selling price. Stand-alone selling prices are determined based on the prices charged to clients or using expected cost plus margin.
Revenue is recognized net of sales and other taxes due to be collected and remitted to governmental authorities. The Company’s contracts typically provide for termination by either party within 30 to 90 days. Although payment terms vary by client, they are

8


typically within 30 to 60 days. In addition, the Company generally has the right to payment for all services provided through the end of the contract or termination date.
Although certain of our performance obligations are recognized at a point in time, we typically satisfy our performance obligations over time, as services are performed. Point in time recognition primarily relates to certain commission-based contracts, which are recognized upon the placement of advertisements in various media when the Company has no further performance obligation. Fees for services are typically recognized using input methods that correspond with efforts incurred to date in relation to total estimated efforts to complete the contract.
Within each contract, we identify whether the Company is principal or agent at the performance obligation level. In arrangements where the Company has substantive control over the service before transferring it to the client and is primarily responsible for integrating the services into the final deliverables, we act as principal. In these arrangements, revenue is recorded at the gross amount billed. Accordingly, for these contracts the Company has included reimbursed expenses in revenue. In other arrangements where a third-party supplier, rather than the Company is primarily responsible for the integration of services into the final deliverables for our client, then we generally act as agent and record revenue equal to the net amount retained, when the fee or commission is earned. We have determined that we primarily act as agent for production and media buying services.
A small portion of the Company’s contractual arrangements with clients include performance incentive provisions, which allow the Company to earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. Incentive compensation is primarily estimated using the most likely amount method and is included in revenue up to the amount that is not expected to result in a reversal of a significant amount of cumulative revenue recognized. We recognize revenue related to performance incentives as we satisfy the performance obligation to which the performance incentives are related.
Disaggregated Revenue Data
The Company provides a broad range of services to a large base of clients across the full spectrum of industry verticals on a global basis. The primary source of revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses. Certain clients may engage with the Company in various geographic locations, across multiple disciplines, and through multiple Partner Firms. Representation of a client rarely means that MDC handles marketing communications for all brands or product lines of the client in every geographical location. The Company’s Partner firms often cooperate with one another through referrals and the sharing of both services and expertise, which enables MDC to service clients’ varied marketing needs by crafting custom integrated solutions. Additionally, the Company maintains separate, independent operating companies to enable it to effectively manage potential conflicts of interest by representing competing clients across the MDC network.
The following table presents revenue disaggregated by client industry vertical for the three and nine months ended September 30, 2018 and 2017, and the impact of adoption of ASC 606:
 
Three Months Ended September 30,
 
2018
 
2017
Industry
Reportable Segment
 
As reported
 
Adjustment to exclude impact of Adoption of ASC 606
 
Adjusted
 
 
Food & Beverage
All
 
$
80,919

 
$
(1,212
)
 
$
79,707

 
$
80,247

Retail
All
 
40,421

 
(4,457
)
 
35,964

 
43,202

Consumer Products
All
 
40,124

 
1,136

 
41,260

 
43,825

Communications
All
 
46,779

 
8,337

 
55,116

 
46,649

Automotive
All
 
21,282

 
734

 
22,016

 
30,547

Technology
All
 
26,005

 
171

 
26,176

 
25,748

Healthcare
All
 
33,751

 
84

 
33,835

 
31,181

Financials
All
 
30,378

 
283

 
30,661

 
26,631

Transportation and Travel/Lodging
All
 
19,357

 
1,333

 
20,690

 
14,412

Other
All
 
36,814

 
1,763

 
38,577

 
33,358

 
 
 
$
375,830

 
$
8,172

 
$
384,002

 
$
375,800



9


 
Nine Months Ended September 30,
 
2018
 
2017
Industry
Reportable Segment
 
As reported
 
Adjustment to exclude impact of Adoption of ASC 606
 
Adjusted
 
 
Food & Beverage
All
 
$
234,203

 
$
4,171

 
$
238,374

 
$
225,873

Retail
All
 
116,832

 
(2,685
)
 
114,147

 
134,993

Consumer Products
All
 
118,097

 
362

 
118,459

 
119,554

Communications
All
 
128,232

 
20,519

 
148,751

 
150,703

Automotive
All
 
67,070

 
6,809

 
73,879

 
96,832

Technology
All
 
71,085

 
(139
)
 
70,946

 
72,620

Healthcare
All
 
101,753

 
603

 
102,356

 
92,380

Financials
All
 
83,079

 
1,194

 
84,273

 
73,777

Transportation and Travel/Lodging
All
 
53,021

 
2,109

 
55,130

 
42,187

Other
All
 
109,169

 
6,233

 
115,402

 
102,113

 
 
 
$
1,082,541

 
$
39,176

 
$
1,121,717

 
$
1,111,032


MDC has historically largely focused where the Company was founded in North America, the largest market for its services in the world. In recent years the Company has expanded its global footprint to support clients looking for help to grow their businesses in new markets. Today, MDC’s Partner Firms are located in the United States, Canada, and an additional thirteen countries around the world. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which included discretionary components that are easier to reduce in the short term than other operating expenses.

The following table presents revenue disaggregated by geography:
 
Three Months Ended September 30,
 
2018
 
2017
Geographic Location
Reportable Segment
 
As reported
 
Adjustment to exclude impact of Adoption of ASC 606
 
Adjusted
 
 
United States
All
 
$
296,544

 
$
1,899

 
$
298,443

 
$
289,701

Canada
All
 
32,132

 
286

 
32,418

 
31,418

Other
All
 
47,154

 
5,987

 
53,141

 
54,681

 
 
 
$
375,830

 
$
8,172

 
$
384,002

 
$
375,800


 
Nine Months Ended September 30,
 
2018
 
2017
Geographic Location
Reportable Segment
 
As reported
 
Adjustment to exclude impact of Adoption of ASC 606
 
Adjusted
 
 
United States
All
 
$
848,336

 
$
16,940

 
$
865,276

 
$
868,847

Canada
All
 
91,597

 
(2,352
)
 
89,245

 
88,471

Other
All
 
142,608

 
24,588

 
167,196

 
153,714

 
 
 
$
1,082,541

 
$
39,176

 
$
1,121,717

 
$
1,111,032



See Note 12 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information related to the nature of the services offered by the Company’s reportable segments.

10


Contract assets and liabilities
Contract assets consist of fees and reimbursable outside vendor costs incurred on behalf of clients when providing advertising, marketing and corporate communications services that have not yet been invoiced to clients. Unbilled service fees were $92,900 and $54,177 at September 30, 2018 and December 31, 2017, respectively, and are included as a component of accounts receivable on the unaudited condensed consolidated balance sheets. Outside vendor costs incurred on behalf of clients which have yet to be invoiced were $59,317 and $31,146 at September 30, 2018 and December 31, 2017, respectively, and are included on the unaudited condensed consolidated balance sheets as expenditures billable to clients. Such amounts are invoiced to clients at various times over the course of the production process.
Contract liabilities consist of fees billed to clients in excess of fees recognized as revenue and are classified as advance billings on the Company’s unaudited condensed consolidated balance sheets. Advance billings at September 30, 2018 and December 31, 2017 were $182,305 and $148,133, respectively. The increase in the advance billings balance of $34,172 for the nine months ended September 30, 2018 is primarily driven by cash payments received or due in advance of satisfying our performance obligations, offset by $85,665 of revenues recognized that were included in the advance billings balances as of December 31, 2017 and reductions due to the incurrence of third-party costs.
Changes in the contract asset and liability balances during the nine months ended September 30, 2018 and December 31, 2017 were not materially impacted by write offs, impairment losses or any other factors.
Practical expedients
In adopting ASC 606, the Company applied the practical expedient to not disclose information about remaining performance obligations that have original expected durations of one year or less. Amounts related to those performance obligations with expected durations of more than one year are immaterial.
3. Income (Loss) Per Common Share
The following table sets forth the computation of basic and diluted income (loss) per common share:
 
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2018

2017
 
2018
 
2017
Numerator
 

 

 
 
 
 
Net income (loss) attributable to MDC Partners Inc.
$
(16,125
)
 
$
18,493

 
$
(42,135
)
 
$
19,180

Accretion on convertible preference shares
(2,109
)

(1,948
)
 
(6,204
)
 
(4,365
)
Net income allocated to convertible preference shares

 
(2,408
)
 

 
(1,782
)
Numerator for basic income (loss) per common share - Net income (loss) attributable to MDC Partners Inc. common shareholders
(18,234
)

14,137

 
(48,339
)
 
13,033

Adjustment to net income allocated to convertible preference shares

 
13

 

 
9

Numerator for diluted income (loss) per common share- Net income (loss) attributable to MDC Partners Inc. common shareholders
$
(18,234
)

$
14,150

 
$
(48,339
)
 
$
13,042

Denominator




 
 
 
 
Denominator for basic income (loss) per common share - weighted average common shares
57,498,661


57,566,707

 
57,117,797

 
53,915,536

Impact of stock options and non-vested stock under employee stock incentive plans

 
376,373

 

 
312,672

Denominator for diluted income (loss) per common share - adjusted weighted shares and assumed conversions
57,498,661


57,943,080

 
57,117,797

 
54,228,208

Basic income (loss) per common share
$
(0.32
)

$
0.25

 
$
(0.85
)
 
$
0.24

Diluted income (loss) per common share
$
(0.32
)
 
$
0.24


$
(0.85
)
 
$
0.24

Anti-dilutive stock awards     1,524,218 -     1,524,218 -

Restricted stock and restricted stock unit awards of 1,015,637 and 1,443,921 for the three and nine months ended September 30, 2018 and 2017, respectively, which are contingent upon the Company meeting a cumulative three year earnings target (2018, 2019 and 2020) and contingent upon continued employment, are excluded from the computation of diluted income per common share as the contingency was not satisfied at September 30, 2018 or 2017. In addition, there were 95,000 shares of Preference Shares outstanding which were convertible into 10,755,602 and 9,936,514 Class A common shares at September 30, 2018 and 2017, respectively. These Preference Shares were anti-dilutive for each period presented in the table above and are therefore excluded from the diluted income (loss) per common share calculation.

11


4. Acquisitions and Dispositions
2018 Acquisitions
On September 7, 2018, a subsidiary of the Company purchased 100% interests of OneChocolate Communications Limited and OneChocolate Communications LLC, PR (“OneChocolate”) a digital marketing consultancy headquartered in London, UK, for an aggregate purchase price of $3,231 (subject to a working capital adjustment) and additional deferred acquisition payments estimated to be a nominal amount. OneChocolate’s results are reflected in the Allison & Partners operating segment which is included in the Specialist Communications reportable segment which had an immaterial impact on our results.
On July 1, 2018, the Company acquired the remaining 14.87% and 3% of membership interests of Doner Partners, LLC and Source Marketing LLC respectively for an aggregate purchase price of $7,618, comprised of a closing cash payment of $3,279 and additional payments to be made on or before April 2020. As a result of the transaction, the Company reduced noncontrolling interest by $11,946 and redeemable noncontrolling interest by $933.
On April 2, 2018, the Company purchased 51% of the membership interests of Instrument LLC (“Instrument”), a digital creative agency based in Portland, Oregon, for an aggregate estimated purchase price of $35,591. The acquisition is expected to facilitate the Company’s growth and help to build its portfolio of modern, innovative and digital-first agencies. The purchase price consisted of a cash payment of $28,561 and the issuance of 1,011,561 shares of the Company’s Class A subordinate voting stock with an acquisition date fair value of $7,030. The Company issued these shares in a transaction exempt from the registration requirements of the Securities Act of 1933, as amended, pursuant to Section 4(a)(2) of the Securities Act.
The preliminary purchase price allocation for Instrument resulted in tangible assets of $10,304, identifiable intangibles of $23,130, consisting primarily of customer lists and a trade name, and goodwill of $29,514. In addition, the Company has recorded $27,357 as the fair value of noncontrolling interests, which was derived from the Company’s purchase price less a discount related to the noncontrolling parties’ lack of control. The identified assets have a weighted average useful life of approximately six years and will be amortized in a manner represented by the pattern in which the economic benefits of such assets are expected to be realized. The goodwill is tax deductible. Instruments’ results are included in the All Other category from a segment reporting perspective. The Company has a controlling financial interest in Instrument through its majority voting interest, and as such, has aggregated the acquired Partner Firm’s financial data into the Company’s consolidated financial statements. The operating results of Instrument in the current and prior year are not material.
Effective January 1, 2018, the Company acquired the remaining 24.5% ownership interest of Allison & Partners LLC for an aggregate purchase price of $10,023, comprised of a closing cash payment of $300 and additional deferred acquisition payments with an estimated present value at the acquisition date of $9,723. The deferred payments are based on the future financial results of the underlying business from 2017 to 2020 with final payments due in 2021. As a result of the transaction, the Company reduced redeemable noncontrolling interests by $8,857. The difference between the purchase price and the noncontrolling interest of $1,166 was recorded in additional paid-in capital.
2017 Acquisitions
In 2017, the Company entered into various non-material transactions in connection with certain of its majority-owned entities. As a result of the foregoing, the Company made total cash closing payments of $3,352, increased fixed deferred consideration liability by $7,208, reduced redeemable noncontrolling interests by $269, reduced noncontrolling interests by $11,947, and increased additional paid-in capital by $2,652. In addition, a stock-based compensation charge of $997 has been recognized representing the consideration paid in excess of the fair value of the interest acquired.
2017 Dispositions
In 2017, the Company sold all of its ownership interests in three subsidiaries resulting in recognition of a net loss on sale of business of $1,424. The net assets reflected in the calculation of the net loss on sale was inclusive of goodwill of $17,593. Goodwill was allocated to subsidiaries based on relative fair value of the sold subsidiaries compared to the fair value of the respective reporting units. Additionally, the Company recorded a reduction in noncontrolling interests of $10,657.
The Company expenses acquisition related costs as incurred. For the three and nine months ended September 30, 2018 and 2017, $232 and $943, respectively, and $216 and $693 respectively, of acquisition related costs were charged to operations.
5. Deferred Acquisition Consideration
Deferred acquisition consideration on the balance sheet consists of deferred obligations related to contingent and fixed purchase price payments, and to a lesser extent, contingent and fixed retention payments tied to continued employment of specific personnel. Contingent deferred acquisition consideration is recorded at the acquisition date fair value and adjusted at each reporting period through operating income, for contingent purchase price payments, or net interest expense, for fixed purchase price payments. The Company accounts for retention payments through operating income as stock-based compensation over the required retention period.

12


The following table presents changes in contingent deferred acquisition consideration, which is measured at fair value on a recurring basis, and a reconciliation to the amounts reported on the balance sheets as of September 30, 2018 and December 31, 2017.
 
September 30,
 
December 31,
 
2018
 
2017
Beginning balance of contingent payments
$
119,086

 
$
224,754

Payments (1)
(54,947
)
 
(110,234
)
Additions - acquisitions and step up transactions
12,816

 

Redemption value adjustments (2)
16,276

 
3,273

Foreign translation adjustment
(22
)
 
1,293

Ending balance of contingent payments
$
93,209

 
$
119,086

Fixed payments
1,520

 
3,340

 
$
94,729

 
$
122,426

                                
(1)
For the year ended December 31, 2017, payments include $28,727 of deferred acquisition consideration settled through the issuance of 3,353,939 MDC Class A subordinate voting shares, respectively, in lieu of cash.
(2)
Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred acquisition payments, including the accretion of present value and stock-based compensation charges relating to acquisition payments that are tied to continued employment.
The following table presents the impact to the Company’s statement of operations due to the redemption value adjustments for the contingent deferred acquisition consideration:
 
Three months ended September 30,
 
Nine months ended September 30,
 
2018
 
2017
 
2018
 
2017
Expense (Income) attributable to fair value adjustments
$
11,003

 
$
(2,462
)
 
$
8,522

 
$
12,152

Stock-based compensation
3,076

 
3,160

 
7,758

 
7,080

6. Debt
The Company’s indebtedness was comprised as follows:

September 30,
2018

December 31, 2017
Revolving credit agreement
$
102,990

 
$

6.50% Notes due 2024
900,000

 
900,000

Debt issuance costs
(15,350
)
 
(17,587
)
 
987,640

 
882,413

Obligations under capital leases
600

 
706

 
988,240

 
883,119

Less: Current portion of long-term debt
360

 
313

 
$
987,880

 
$
882,806

6.50% Notes
On March 23, 2016, MDC entered into an indenture (the “Indenture”) among MDC, its existing and future restricted subsidiaries that guarantee, are co-borrowers under, or grant liens to secure, the Credit Agreement, as guarantors (the “Guarantors”) and The Bank of New York Mellon, as trustee, relating to the issuance by MDC of $900,000 aggregate principal amount of the senior unsecured notes due 2024 (the “6.50% Notes”) . The 6.50% Notes were sold in a private placement in reliance on exceptions from registration under the Securities Act of 1933. The 6.50% Notes bear interest, payable semiannually in arrears on May 1 and November 1, at a rate of 6.50% per annum. The 6.50% Notes mature on May 1, 2024, unless earlier redeemed or repurchased.

13


MDC may, at its option, redeem the 6.50% Notes in whole at any time or in part from time to time, on and after May 1, 2019, at varying prices based on the timing of the redemption.
If MDC experiences certain kinds of changes of control (as defined in the Indenture), holders of the 6.50% Notes may require MDC to repurchase any 6.50% Notes held by them at a price equal to 101% of the principal amount of the 6.50% Notes plus accrued and unpaid interest. In addition, if MDC sells assets under certain circumstances, it must apply the proceeds from such sale and offer to repurchase the 6.50% Notes at a price equal to 100% of the principal amount plus accrued and unpaid interest.
The Indenture includes covenants that are subject to a number of important limitations and exceptions. The 6.50% Notes are also subject to customary events of default, including a cross-payment default and cross-acceleration provision. The Company was in compliance with all covenants at September 30, 2018.
Revolving Credit Agreement
MDC, Maxxcom Inc. (a subsidiary of MDC) and each of their subsidiaries party thereto entered into an amended and restated, $325,000 senior secured revolving credit agreement due May 3, 2021 (the “Credit Agreement”) with Wells Fargo Capital Finance, LLC, as agent, and the lenders from time to time party thereto. Advances under the Credit Agreement are to be used for working capital and general corporate purposes, in each case pursuant to the terms of the Credit Agreement. Capitalized terms used in this section and not otherwise defined have the meanings set forth in the Credit Agreement.
Advances under the Credit Agreement bear interest as follows: (a)(i) LIBOR Rate Loans bear interest at the LIBOR Rate and (ii) Base Rate Loans bear interest at the Base Rate, plus (b) an applicable margin. The initial applicable margin for borrowing is 1.50% in the case of Base Rate Loans and 1.75% in the case of LIBOR Rate Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC is required to pay an unused revolver fee to lenders under the Credit Agreement in respect of unused commitments thereunder.
The Credit Agreement, which includes financial and non-financial covenants, is guaranteed by substantially all of MDC’s present and future subsidiaries, other than immaterial subsidiaries and subject to customary exceptions. The Company is currently in compliance with all of the terms and conditions of its Credit Agreement, and management believes, based on its current financial projections, that the Company will be in compliance with the covenants over the next twelve months.
At September 30, 2018, the Company had issued $5,248 of undrawn outstanding letters of credit.
The foregoing descriptions of the Indenture and the Credit Agreement do not purport to be complete and are qualified in their entirety by reference to the full text of the agreements.
7. Share Capital
The Company’s issued and outstanding share capital is as follows:
Series 4 Convertible Preference Shares
A total of 95,000, non-voting convertible preference shares, all of which were issued and outstanding as of September 30, 2018 and December 31, 2017. See Note 9 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for further information.
Class A Common Shares (“Class A Shares”)
An unlimited number of subordinate voting shares, carrying one vote each, entitled to dividends equal to or greater than Class B Shares, convertible at the option of the holder into one Class B Share for each Class A Share after the occurrence of certain events related to an offer to purchase all Class B shares. There were 57,511,684 and 56,371,376 Class A Shares issued and outstanding as of September 30, 2018 and December 31, 2017, respectively.
 On June 6, 2018, the Company’s shareholders approved additional authorized Class A Shares of 1,250,000 to be added to the Company’s 2016 Stock Incentive Plan, for a total of 2,750,000 authorized Class A Shares under the 2016 Stock Incentive Plan.
Class B Common Shares (“Class B Shares”)
An unlimited number of voting shares, carrying 20 votes each, convertible at any time at the option of the holder into one Class A share for each Class B share. There were 3,755 Class B Shares issued and outstanding as of September 30, 2018 and December 31, 2017.

8. Noncontrolling and Redeemable Noncontrolling Interests
When acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling

14


interests in the equity section of the Company’s balance sheet. Where the incremental purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity at their estimated acquisition date redemption value and adjusted at each reporting period for changes to their estimated redemption value through additional paid-in capital (but not less than their initial redemption value), except for foreign currency translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental ownership interest and the amount of consideration paid may differ materially from the balance sheet amounts.
Noncontrolling Interests
Changes in amounts due to noncontrolling interest holders included in accrued and other liabilities for the year ended December 31, 2017 and nine months ended September 30, 2018 were as follows:
 
Noncontrolling
Interests
Balance, December 31, 2016
$
4,154

Income attributable to noncontrolling interests
15,375

Distributions made
(8,865
)
Other (1)
366

Balance, December 31, 2017
$
11,030

Income attributable to noncontrolling interests
5,900

Distributions made
(10,410
)
Other (1)
196

Balance, September 30, 2018
$
6,716

(1)
Other consists primarily of business acquisitions, sale of a business, step-up transactions, and cumulative translation adjustments.
Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the three and nine months ended September 30, 2018 and 2017 were as follows:
 
Three Months Ended September 30, 2018
 
Nine Months Ended September 30, 2018
 
2018
 
2017
 
2018
 
2017
Net income (loss) attributable to MDC Partners Inc.
$
(16,125
)
 
$
18,493

 
$
(42,135
)
 
$
19,180

Transfers from the noncontrolling interest:
 
 
 
 
 
 
 
Increase (Decrease) in MDC Partners Inc. paid-in capital for purchase of equity interests in excess of Redeemable Noncontrolling Interests and Noncontrolling Interests
4,975

 
(337
)
 
3,809

 
2,315

Net transfers from noncontrolling interests
$
4,975

 
$
(337
)
 
$
3,809

 
$
2,315

Change from net income (loss) attributable to MDC Partners Inc. and transfers to noncontrolling interests
$
(11,150
)
 
$
18,156

 
$
(38,326
)
 
$
21,495

Redeemable Noncontrolling Interests
The following table presents changes in redeemable noncontrolling interests:
 
Nine Months Ended September 30, 2018
 
Year Ended December 31, 2017
Beginning Balance
$
62,886

 
$
60,180

Redemptions
(9,791
)
 
(910
)
Granted

 
1,666

Changes in redemption value
4,409

 
1,498

Currency translation adjustments
(311
)
 
452

Ending Balance
$
57,193

 
$
62,886

The noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain conditions, including conditions requiring notice in advance of exercise and specific employment termination conditions. In addition, these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their earliest contractual date

15


would result in obligations of the Company to fund the related amounts during 2018 to 2023. It is not determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.
The amount payable by the Company to purchase the noncontrolling shareholders’ incremental ownership interests if exercised is dependent on various valuation formulas and on future events, such as the average earnings of the relevant subsidiary through the date of exercise, the growth rate of the earnings of the relevant subsidiary during that period and, in some cases, the currency exchange rate at the date of payment. The ultimate amount payable relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised.
The redeemable noncontrolling interest of $57,193 as of September 30, 2018, consists of $14,320 assuming that the subsidiaries perform over the relevant future periods at their discounted cash flows earnings level and such rights are exercised, $38,540 upon termination of such owner’s employment with the applicable subsidiary or death and $4,333 representing the initial redemption value (required floor) recorded for certain acquisitions in excess of the amount the Company would have to pay should the Company acquire the remaining ownership interests for such subsidiaries.
These adjustments will not impact the calculation of earnings (loss) per share if the redemption values are less than the estimated fair values. For the nine months ended September 30, 2018 and 2017, there was no related impact on the Company’s loss per share calculation.  
9. Convertible Preference Shares
On March 7, 2017 (the “Issue Date”), the Company issued 95,000 newly created Preference Shares to affiliates of The Goldman Sachs Group, Inc. (collectively, the “Purchaser”) pursuant to a $95,000 private placement. The Company received proceeds of approximately $90,123, net of fees and estimated expenses, which were primarily used to pay down existing debt under the Company’s credit facility and for general corporate purposes. In connection with the closing of the transaction, effective March 7, 2017, the Company increased the size of its Board of Directors (the “Board”) to seven members and appointed one nominee designated by the Purchaser. Except as required by law, the Preference Shares do not have voting rights, and are not redeemable at the option of the Purchaser.
The holders of the Preference Shares have the right to convert their Preference Shares in whole at any time and from time to time, and in part at any time and from time to time after the ninetieth day following the original issuance date of the Preference Shares, into a number of Class A Shares equal to the then-applicable liquidation preference divided by the applicable conversion price at such time (the “Conversion Price”). The initial liquidation per share preference of each Preference Share is $1,000. The initial Conversion Price will be $10.00 per Preference Share, subject to customary adjustments for share splits and combinations, dividends, recapitalizations and other matters, including weighted average anti-dilution protection for certain issuances of equity or equity-linked securities.
The Preference Shares’ liquidation preference accretes at 8.0% per annum, compounded quarterly until the five-year anniversary of the Issue Date. During the nine months ended September 30, 2018, the Preference Shares accreted at a monthly rate of approximately $7.40 per Preference Share, for total accretion of $6,204, bringing the aggregate liquidation preference to $107,556 as of September 30, 2018. The accretion is considered in the calculation of net income (loss) attributable to MDC Partners Inc. common shareholders. See Note 3 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for further information.
Holders of the Preference Shares are entitled to dividends in an amount equal to any dividends that would otherwise have been payable on the Class A Shares issued upon conversion of the Preference Shares. The Preference Shares are convertible at the Company’s option (i) on and after the two-year anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least 125% of the Conversion Price or (ii) after the fifth anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least equal to the Conversion Price.
Following certain change in control transactions of the Company in which holders of Preference Shares are not entitled to receive cash or qualifying listed securities with a value at least equal to the liquidation preference plus accrued and unpaid dividends, (i) holders will be entitled to cash dividends on the liquidation preference at an increasing rate (beginning at 7%), and (ii) the Company will have a right to redeem the Preference Shares for cash at the greater of their liquidation preference plus accrued and unpaid dividends or their as-converted value.

16


10. Fair Value Measurements
A fair value measurement assumes a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability.
In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty credit risk in its assessment of fair value. The hierarchy for observable and unobservable inputs used to measure fair value into three broad levels are described below: 
Level 1 - Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.
Level 2 - Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.
Level 3 - Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.
Financial Liabilities that are not Measured at Fair Value on a Recurring Basis
The following table presents certain information for our financial liability that is not measured at fair value on a recurring basis at September 30, 2018 and December 31, 2017:
 
September 30, 2018

December 31, 2017
 
Carrying
Amount

Fair Value

Carrying
Amount

Fair Value
Liabilities:
 


 


 


 

6.50% Senior Notes due 2024
$
900,000

 
$
798,750

 
$
900,000

 
$
904,500

Our long-term debt includes fixed rate debt. The fair value of this instrument is based on quoted market prices.
Financial Liabilities Measured at Fair Value on a Recurring Basis
Contingent deferred acquisition consideration are recorded at the acquisition date fair value and adjusted at each reporting period. The estimated liability is determined in accordance with various contractual valuation formulas that may be dependent on future events, such as the growth rate of the earnings of the relevant subsidiary during the contractual period and, in some cases, the currency exchange rate as of the date of payment (Level 3). See Note 5 of the Notes to the Unaudited Condensed Consolidated Financial Statements for additional information regarding contingent deferred acquisition consideration.
At September 30, 2018 and December 31, 2017, the carrying amount of the Company’s financial instruments, including cash and cash equivalents, accounts receivable and accounts payable, approximated fair value because of their short-term maturity. The Company does not disclose the fair value for equity method investments or investments held at cost as it is not practical to estimate fair value since there is no readily available market data.
Non-financial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring Basis
Certain non-financial assets are measured at fair value on a nonrecurring basis, primarily goodwill, intangible assets, and property and equipment. Accordingly, these assets are not measured and adjusted to fair value on an ongoing basis but are subject to periodic evaluations for potential impairment. During the third quarter of 2018, the Company performed an interim goodwill impairment evaluation resulting in an impairment of goodwill. See Note 11 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information related to the measurement of the fair value of goodwill and the impairment.

11. Supplemental Information
Accounts Payable, Accruals and Other Liabilities
At September 30, 2018 and December 31, 2017, accounts payable included $54,320 and $41,989 of outstanding checks, respectively.
At September 30, 2018 and December 31, 2017, accruals and other liabilities included accrued media of $173,222 and $207,482, respectively; and also include amounts due to noncontrolling interest holders for their share of profits. See Note 8 of the Notes to the Unaudited Condensed Consolidated Financial Statements for additional information regarding noncontrolling interest holders share of profits.
Goodwill and Other Asset Impairment
The Company recognized an impairment of goodwill and other assets of $21,008 in the three months ended and $23,325 for the nine months ended September 30, 2018. The impairment primarily consists of the write-down of goodwill equal to the excess

17


carrying value above the fair value of a reporting unit within the Global Integrated Agencies reportable segment and the full write-down of a trademark for a reporting unit also within the Global Integrated Agencies reportable segment. The trademark is no longer in active use given its merger with another reporting unit in the third quarter of 2018. See Note 12 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information related to the merger.

During the third quarter of 2018, the Company performed an interim goodwill impairment test resulting in, along with the impairment mentioned above, the fair value of a reporting unit, with goodwill of approximately $130,000, exceeding its carrying value by a minimal percentage. A reduction in the projected long-term operating performance of this reporting unit, market declines, changes in discount rates or other conditions could result in an impairment in the future. In connection with the interim impairment test, the Company used a combination of the income approach, which incorporates the use of a discounted cash flow method, and the market approach, which incorporates the use of earnings and revenue multiples based on market data. The Company applied an equal weighting to the income and market approaches for the impairment test. The income approach and the market approach both require the exercise of significant judgment, including judgment about the amount and timing of expected future cash flows, assumed terminal value and appropriate discount rates. This methodology is a Level 3 fair value assessment.

Income Taxes

Our tax provision for interim periods is determined using an estimated annual effective tax rate, adjusted for discrete items arising in the quarter. Our 2018 estimated annual effective tax rate of 26.3% differs from the Canadian statutory rate of 26.5% primarily due to exclusion of income attributable to minority interest from the annual forecasted income, partially offset by U.S. federal tax impact of Global Intangible Low Taxed Income (GILTI) inclusion as well as certain non-deductible expenditures.
On December 22, 2017, the 2017 Tax Cuts and Jobs Act (the “Tax Act”) was enacted into law and the new legislation contains several key tax provisions, including a reduction of the U.S. corporate income tax rate to 21% effective January 1, 2018. The Company is required to recognize the effect of tax law changes in the period of enactment, which required the Company to re-measure its U.S. deferred tax assets and liabilities and to reassess the net realizability of its deferred tax assets and liabilities. In December 2017, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Cuts and Jobs Act (“SAB 118”), which allows the Company to record provisional amounts during a measurement period not to extend beyond one year from the enactment date. The Company recorded a provisional tax expense of $26,674 at year-end related to re-measurement of deferred tax assets and liabilities due to change in corporate tax rate from 35% to 21%. The Company recorded no tax expense related to transition tax.
The Act created a new requirement that Global Intangible Low-Taxed Income (i.e., GILTI) earned by controlled foreign corporations (CFCs) must be included currently in the gross income of the CFCs’ U.S. shareholder. GILTI is the excess of the shareholder’s “net CFC tested income” over the net deemed tangible income return (the “routine return”), which is defined as the excess of (1) 10% of the aggregate of the U.S. shareholder’s pro rata share of the qualified business asset investment (QBAI) of each CFC with respect to which it is a U.S. shareholder over (2) the amount of certain interest expense taken into account in the determination of net CFC-tested income. A deduction is permitted to a domestic corporation in an amount up to 50% of the sum of the GILTI inclusion and the amount treated as a dividend because the corporation has claimed a foreign tax credit (FTC) as a result of the inclusion of the GILTI amount in income.
During the quarter ended September 30, 2018, the Company evaluated additional guidance provided by the tax authorities and has completed its tax accounting for the provisions of the Act in accordance with SAB 118. The Company has not recorded an adjustment to its provisional estimate during the period ended September 30, 2018 and has made a policy election to record tax effects of GILTI as a period expense when incurred.
The Company has unrecognized tax benefits at September 30, 2018 of $1,198, as compared to $1,556 at December 31, 2017. It is reasonably possible that the amount of unrecognized tax benefits could decrease by a range of $400 to $500 within the next twelve months as a result of expiration of certain statute of limitations.
Income tax expense for the three months ended September 30, 2018 was $2,986 (on a loss of $10,981 resulting in an effective tax rate of 27.1%) compared to $9,049 (on income of $29,611 resulting in an effective tax rate of 30.6%) for the three months ended September 30, 2017, representing a decrease of $6,063.  The variance in tax expense year over year was primarily driven by impairments and non-deductible stock compensation in the current period for which tax benefit was not recognized as well as the impact of a valuation allowance in the U.S. in the prior period.
Our effective tax rate for the nine months ended September 30, 2018 was 8.4% compared to 42.5% for the nine months ended September 30, 2017. Income tax expense for the nine months ended September 30, 2018 was a benefit of $3,367 compared to an expense of $17,659 for the nine months ended September 30, 2017, representing a decrease of $21,026. The variance in the tax expense year over year was primarily driven by jurisdictional mix of earnings, non-deductible impairments and stock compensation in the current period for which tax benefit was not recognized as well as the impact of a valuation allowance in the U.S. in the prior period.

18


12. Segment Information
The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”) to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.
Due to changes in the Company’s internal management and reporting structure during 2018, reportable segment results for the 2017 periods presented have been recast to reflect the reclassification of certain businesses between segments. The changes were as follows:
Source Marketing, previously within the All Other category, was included within the Doner operating segment, which is aggregated into the Global Integrated Agencies reportable segment
Yamamoto, previously within the All Other category, was operationally merged with Civilian and is now included within the Domestic Creative Agencies reportable segment
Bruce Mau Design, Hello Design and Northstar Research Partners, previously within the All Other category, and Varick Media Management, previously within the Media Services reportable segment, were included into a newly-formed operating segment, Yes & Company, which is aggregated within the Media Services reportable segment
In the third quarter of 2018, Forsman & Bodenfors and kbs+, both within the Global Integrated Agencies reportable segment, merged under the Forsman & Bodenfors name.
The four reportable segments that result from applying the aggregation criteria are as follows: “Global Integrated Agencies”; “Domestic Creative Agencies”; “Specialist Communications”; and “Media Services.” In addition, the Company combines and discloses those operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described throughout the Notes to the Unaudited Condensed Consolidated Financial Statements included herein, and Note 2 of the Company’s Form 10-K for the year ended December 31, 2017.
The Global Integrated Agencies reportable segment is comprised of the Company’s five global, integrated operating segments (72andSunny, Anomaly, Crispin Porter + Bogusky, Doner and Forsman & Bodenfors) serving multinational clients around the world. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of global clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Global Integrated Agencies reportable segment.
The operating segments within the Global Integrated Agencies reportable segment provides a range of different services for its clients, including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast).
The Domestic Creative Agencies reportable segment is comprised of five operating segments that are national advertising agencies (Colle + McVoy, Laird + Partners, Mono Advertising, Union and Yamamoto) leveraging creative capabilities at their core. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of domestic client accounts and the methods used to provide services; and (iii) the extent to which they may be impacted by domestic economic and policy factors within North America. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long- term profitability is similar among the operating segments aggregated in the Domestic Creative Agencies reportable segment.
The operating segments within the Domestic Creative Agencies reportable segment provide similar services as the Global Integrated Agencies.

The Specialist Communications reportable segment is comprised of five operating segments that are each communications agencies (Allison & Partners, HL Group Partners, Hunter PR, KWT Global (formerly Kwittken), and Veritas) with core service offerings in public relations and related communications services. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of client accounts and the methods used to provide services; (iii) the extent to which they may be impacted by domestic economic and policy factors within North America; and (iv) the regulatory environment regarding public relations and social media. In addition, these operating

19


segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Specialist Communications reportable segment.
The operating segments within the Specialist Communications reportable segment provide public relations and communications services including strategy, editorial, crisis support or issues management, media training, influencer engagement, and events management.

The Media Services reportable segment is comprised of two operating segments (MDC Media Partners and Yes & Company). These operating segments perform media buying and planning as their core competency across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast).
All Other consists of the Company’s remaining operating segments that provide a range of diverse marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes 6Degrees Communications, Concentric Partners, Gale Partners, Kenna, Kingsdale, Instrument, Redscout, Relevent, Team, Vitro, and Y Media Labs. The nature of the specialist services provided by these operating segments vary among each other and from those operating segments aggregated into the reportable segments. This results in these operating segments having current and long-term performance expectations inconsistent with those operating segments aggregated in the reportable segments.The operating segments within All Other provide a range of diverse marketing communication services, including application and website design and development, data and analytics, experiential marketing, customer research management, creative services, and branding.
Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.

20


 
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2018
 
2017
 
2018
 
2017
Revenue:
 
 
 
 
 
 
 
Global Integrated Agencies
$
177,398

 
$
196,974

 
$
510,360

 
$
585,290

Domestic Creative Agencies
24,798

 
28,096

 
75,503

 
77,325

Specialist Communications
42,636

 
40,670

 
129,724

 
125,470

Media Services
35,022

 
38,315

 
104,460

 
122,207

All Other
95,976

 
71,745

 
262,494

 
200,740

Total
$
375,830

 
$
375,800

 
$
1,082,541

 
$
1,111,032

 
 
 
 
 
 
 
 
Operating profit (loss):
 
 
 
 
 
 
 
Global Integrated Agencies*
$
2,633

 
$
20,069

 
$
6,099

 
$
33,240

Domestic Creative Agencies
5,532

 
6,627

 
14,451

 
15,411

Specialist Communications
4,677

 
4,775

 
14,471

 
13,423

Media Services
1,387

 
2,555

 
407

 
9,169

All Other
6,413

 
13,920

 
28,565

 
29,740

Corporate
(18,024
)
 
(10,726
)
 
(45,236
)
 
(28,983
)
Total
$
2,618

 
$
37,220

 
$
18,757

 
$
72,000

 
 
 
 
 
 
 
 
Other income (expense):
 
 
 
 
 
 
 
Interest expense and finance charges, net
(17,063
)
 
(16,258
)
 
(50,005
)
 
(48,309
)
Foreign exchange transaction gain (loss)
3,275

 
9,913

 
(9,934
)
 
18,798

Other, net
189

 
(1,264
)
 
1,222

 
(986
)
Income (loss) before income taxes and equity in earnings (losses) of non-consolidated affiliates
(10,981
)
 
29,611

 
(39,960
)
 
41,503

Income tax expense (benefit)
2,986

 
9,049

 
(3,367
)
 
17,659

Income (loss) before equity in earnings (losses) of non-consolidated affiliates
(13,967
)
 
20,562

 
(36,593
)
 
23,844

Equity in earnings of non-consolidated affiliates
300

 
1,422

 
358

 
1,924

Net income (loss)
(13,667
)
 
21,984

 
(36,235
)
 
25,768

Net income attributable to the noncontrolling interest
(2,458
)
 
(3,491
)
 
(5,900
)
 
(6,588
)
Net income (loss) attributable to MDC Partners Inc.
$
(16,125
)
 
$
18,493

 
$
(42,135
)
 
$
19,180

* A goodwill and other asset impairment charge of $21,008 was recognized within the Global Integrated Agencies reportable segment in the three and nine months ended of 2018. See Note 11 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information related to the impairment.



21


 
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2018
 
2017
 
2018
 
2017
Depreciation and amortization:
 
 
 
 
 
 
 
Global Integrated Agencies
$
5,154

 
$
6,365

 
$
18,499

 
$
17,913

Domestic Creative Agencies
396

 
375

 
1,185

 
1,172

Specialist Communications
1,134

 
1,220

 
3,163

 
3,657

Media Services
781

 
1,011

 
2,315

 
3,232

All Other
3,470

 
2,026

 
9,467

 
6,078

Corporate
199

 
255

 
583

 
864

Total
$
11,134

 
$
11,252

 
$
35,212

 
$
32,916

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock-based compensation:
 
 
 
 
 
 
 
Global Integrated Agencies
$
3,360

 
$
3,840

 
$
8,492

 
$
9,912

Domestic Creative Agencies
175

 
187

 
945

 
534

Specialist Communications
43

 
659

 
542

 
2,264

Media Services
112

 
161

 
282

 
495

All Other
932

 
1,056

 
2,532

 
2,066

Corporate
1,620

 
477

 
4,089

 
1,599

Total
$
6,242

 
$
6,380

 
$
16,882

 
$
16,870

 
 
 
 
 
 
 
 
Capital expenditures:
 
 
 
 
 
 
 
Global Integrated Agencies
$
2,418

 
$
1,950

 
$
7,875

 
$
17,645

Domestic Creative Agencies
371

 
367

 
860

 
980

Specialist Communications
743

 
206

 
3,207

 
673

Media Services
428

 
2,308

 
845

 
4,107

All Other
1,551

 
2,317

 
2,380

 
4,896

Corporate
32

 
1

 
65

 
4

Total
$
5,543

 
$
7,149

 
$
15,232

 
$
28,305

The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.
See Note 2 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for a summary of the Company’s revenue by geographic region for three and nine months ended September 30, 2018 and 2017.
13. Commitments, Contingencies, and Guarantees
Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the outcome of such proceedings or claims will have a material adverse effect on the financial condition or results of operations of the Company.
Dismissal of Class Action Litigation in Canada. On August 7, 2015, Roberto Paniccia issued a Statement of Claim in the Ontario Superior Court of Justice in the City of Brantford, Ontario seeking to certify a class action suit naming the following as defendants: MDC, former CEO Miles S. Nadal, former CAO Michael C. Sabatino, CFO David Doft and BDO U.S.A. LLP. The Plaintiff alleged violations of section 138.1 of the Ontario Securities Act (and equivalent legislation in other Canadian provinces and territories) as well as common law misrepresentation based on allegedly materially false and misleading statements in the Company’s public statements, as well as omitting to disclose material facts with respect to the SEC investigation. On June 4, 2018, the Court dismissed (with costs) the putative class members’ motion for leave to proceed with the Plaintiff’s claims for misrepresentations of material facts pursuant to the Ontario Securities Act. Following the Court’s decision, on June 18, 2018, the Plaintiff, MDC and each of the other defendants consented to the dismissal of the action with prejudice (and without costs). In July 2018, the Court entered a final order approving the dismissal of this claim.
Antitrust Subpoena. In 2016, one of the Company’s subsidiary agencies received a subpoena from the U.S. Department of Justice Antitrust Division (the “DOJ”) concerning the DOJ’s ongoing investigation of production bidding practices in the advertising industry. The Company and its subsidiary are fully cooperating with this confidential investigation. Specifically, the Company

22


and its subsidiary are providing information and engaging in discussions with the DOJ, including preliminary discussions regarding the feasibility of a potential settlement with the DOJ. However, there can be no assurance as to the timing of any settlement or that a settlement will be reached on any particular terms or at all. Moreover, the DOJ may determine to expand the scope of its investigation or initiate a proceeding to bring charges against our subsidiary or one or more members of the subsidiary agency’s former management. The DOJ may also seek to impose monetary sanctions.
Deferred Acquisition Consideration and Options to Purchase. See Note 5 and 8 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information regarding potential payments associated with deferred acquisition consideration and the acquisition of noncontrolling shareholders’ ownership interest in subsidiaries.
Natural Disasters. Certain of the Company’s operations are located in regions of the United States which typically are subject to hurricanes. During the nine months ended September 30, 2018 and 2017, these operations did not incur any material costs related to damages resulting from hurricanes.
Guarantees. Generally, the Company has indemnified the purchasers of certain assets in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years. Historically, the Company has not made any significant indemnification payments under such agreements and no amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.
Commitments.  At September 30, 2018, the Company had $5,248 of undrawn letters of credit. In addition, the Company has commitments to fund investments in an aggregate amount of $60.
14. New Accounting Pronouncements
Adopted In The Current Reporting Period
Effective January 1, 2018, the Company adopted FASB ASC Topic 606, Revenue from Contracts with Customers (“ASC 606”). ASC 606 was applied using the modified retrospective method, with the cumulative effect of the initial adoption being recognized as an adjustment to opening retained earnings at January 1, 2018. As a result, comparative prior periods have not been adjusted and continue to be reported under FASB ASC Topic 605, Revenue Recognition (“ASC 605”).
The following represents changes to the Company’s policies resulting from the adoption of ASC 606:
i.
Under the guidance in effect through December 31, 2017, performance incentives were recognized in revenue when specific quantitative goals were achieved, or when the Company’s performance against qualitative goals was determined by the client. Under ASC 606, the Company now estimates the amount of the incentive that will be earned at the inception of the contract and recognizes such incentive over the term of the contract. This results in an acceleration of revenue recognition for certain contract incentives compared to ASC 605.
ii.
Under the guidance in effect through December 31, 2017, non-refundable retainer fees were generally recognized on a straight-line basis over the term of the specific customer arrangement. Under ASC 606, an input method is typically used to measure progress and recognize revenue for these types of arrangements. This resulted in both the deferral and acceleration of revenue recognition in certain instances.
iii.
In certain client arrangements, the Company records revenue as a principal and includes within revenue certain third-party-pass-through and out-of-pocket costs, which are billed to clients in connection with the services provided. In other arrangements, the Company acts as an agent and records revenue equal to the net amount retained. The adoption of ASC 606 resulted in certain arrangements previously being accounted for as principal, now being accounted for as agent.
As a result of these changes, the Company recorded a cumulative effect adjustment to increase opening accumulated deficit at January 1, 2018 by $1,170.
The following table summarizes the impact of adoption of ASC 606 on the unaudited condensed consolidated statement of operations during the three and nine months ended September 30, 2018:

23


 
 
Three Months Ended September 30, 2018
 
 
As Reported
 
Adjustments
 
Adjusted to Exclude Adoption of ASC 606
Revenue - Services
 
$
375,830

 
$
8,172

 
$
384,002

Costs of services sold
 
$
238,690

 
$
14,122

 
$
252,812

Operating profit (loss)
 
$
2,618

 
$
(5,950
)
 
$
(3,332
)
Net loss attributable to MDC Partners, Inc. common shareholders
 
$
(18,234
)
 
$
(4,700
)
 
$
(22,934
)
Loss per common share - basic and diluted
 
$
(0.32
)
 
$
(0.08
)
 
$
(0.40
)

 
 
Nine Months Ended September 30, 2018
 
 
As Reported
 
Adjustments
 
Adjusted to Exclude Adoption of ASC 606
Revenue - Services
 
$
1,082,541

 
$
39,176

 
$
1,121,717

Costs of services sold
 
$
735,110

 
$
48,083

 
$
783,193

Operating profit (loss)
 
$
18,757

 
$
(8,907
)
 
$
9,850

Net loss attributable to MDC Partners, Inc. common shareholders
 
$
(48,339
)
 
$
(6,085
)
 
$
(54,424
)
Loss per common share - basic and diluted