10-Q 1 mrin-20230331.htm 10-Q 10-Q
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2023

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 001-35838

 

Marin Software Incorporated

(Exact Name of Registrant as Specified in Its Charter)

 

 

Delaware

 

20-4647180

(State or Other Jurisdiction of

Incorporation or Organization)

 

(I.R.S. Employer

Identification No.)

 

 

 

845 Market Street, Suite 450, San Francisco, CA

(Address of Principal Executive Offices)

 

94103

(Zip Code)

 

(415) 399-2580

(Registrant’s Telephone Number, Including Area Code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Each Class

 

Trading Symbol(s)

 

Name of Each Exchange on Which Registered

Common Stock, $0.001 Par Value Per Share

 

MRIN

 

The Nasdaq Global Market

 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter time period that the registrant was required to submit such files). Yes ☒ No ☐

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer

 

Accelerated filer

Non-accelerated filer

 

Smaller reporting company

Emerging growth company

 

 

 

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No

As of April 28, 2023, the registrant had 17,248,081 shares of common stock outstanding.

 

 


 

Table of Contents

 

PART I.

FINANCIAL INFORMATION

 

3

Item 1.

Financial Statements (unaudited)

 

3

CONDENSED CONSOLIDATED BALANCE SHEETS AT MARCH 31, 2023 AND DECEMBER 31, 2022

 

3

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS FOR THE THREE MONTHS ENDED MARCH 31, 2023 AND 2022

 

4

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY FOR THE THREE MONTHS ENDED MARCH 31, 2023 AND 2022

 

5

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE THREE MONTHS ENDED MARCH 31, 2023 AND 2022

 

6

Notes to Condensed Consolidated Financial Statements

 

7

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

19

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

 

26

Item 4.

Controls and Procedures

 

26

PART II.

OTHER INFORMATION

 

27

Item 1.

Legal Proceedings

 

27

Item 1A.

Risk Factors

 

27

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

 

49

Item 3.

Defaults Upon Senior Securities

 

49

Item 4.

Mine Safety Disclosures

 

49

Item 5.

Other Information

 

49

Item 6.

Exhibits

 

50

SIGNATURES

 

51

 

 

 

2


 

PART I. FINANCIAL INFORMATION

Item 1. Financial Statements (unaudited)

MARIN SOFTWARE INCORPORATED

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(in thousands, except par value)

 

 

 

At March 31,

 

 

At December 31,

 

 

 

2023

 

 

2022*

 

Assets

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

Cash and cash equivalents

 

$

23,716

 

 

$

27,957

 

Accounts receivable, net

 

 

4,054

 

 

 

4,521

 

Prepaid expenses and other current assets

 

 

1,653

 

 

 

2,016

 

Total current assets

 

 

29,423

 

 

 

34,494

 

Property and equipment, net

 

 

3,398

 

 

 

3,213

 

Right-of-use assets, operating leases

 

 

3,606

 

 

 

3,844

 

Other non-current assets

 

 

567

 

 

 

533

 

Total assets

 

$

36,994

 

 

$

42,084

 

Liabilities and Stockholders' Equity

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable

 

$

1,208

 

 

$

1,011

 

Accrued expenses and other current liabilities

 

 

3,178

 

 

 

3,513

 

Operating lease liabilities

 

 

1,749

 

 

 

1,645

 

Total current liabilities

 

 

6,135

 

 

 

6,169

 

Operating lease liabilities, non-current

 

 

1,857

 

 

 

2,199

 

Other long-term liabilities

 

 

1,017

 

 

 

1,002

 

Total liabilities

 

 

9,009

 

 

 

9,370

 

Commitments and contingencies (Note 13)

 

 

 

 

 

 

Stockholders’ equity:

 

 

 

 

 

 

Common stock, $0.001 par value - 142,857 shares authorized, 17,240 and 17,226 shares issued and outstanding at March 31, 2023 and December 31, 2022, respectively

 

 

17

 

 

 

17

 

Additional paid-in capital

 

 

357,055

 

 

 

355,996

 

Accumulated deficit

 

 

(328,117

)

 

 

(322,334

)

Accumulated other comprehensive loss

 

 

(970

)

 

 

(965

)

Total stockholders’ equity

 

 

27,985

 

 

 

32,714

 

Total liabilities and stockholders’ equity

 

$

36,994

 

 

$

42,084

 

 

* Derived from the Company’s audited consolidated financial statements as of December 31, 2022.

See accompanying notes to the condensed consolidated financial statements.

3


 

MARIN SOFTWARE INCORPORATED

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Unaudited)

(in thousands, except per share data)

 

 

 

Three Months Ended March 31,

 

 

 

 

2023

 

 

2022

 

 

Revenues, net

 

$

4,583

 

 

$

5,161

 

 

Cost of revenues

 

 

3,240

 

 

 

3,328

 

 

Gross profit

 

 

1,343

 

 

 

1,833

 

 

Operating expenses

 

 

 

 

 

 

 

Sales and marketing

 

 

2,025

 

 

 

1,787

 

 

Research and development

 

 

2,942

 

 

 

2,917

 

 

General and administrative

 

 

2,336

 

 

 

2,469

 

 

Total operating expenses

 

 

7,303

 

 

 

7,173

 

 

Loss from operations

 

 

(5,960

)

 

 

(5,340

)

 

Other income, net

 

 

225

 

 

 

3,402

 

 

Loss before income taxes

 

 

(5,735

)

 

 

(1,938

)

 

Provision for income taxes

 

 

48

 

 

 

61

 

 

Net loss

 

 

(5,783

)

 

 

(1,999

)

 

Foreign currency translation adjustments

 

 

(5

)

 

 

3

 

 

Comprehensive loss

 

$

(5,788

)

 

$

(1,996

)

 

Net loss per share available to common stockholders, basic and diluted (Note 11)

 

$

(0.34

)

 

$

(0.13

)

 

Weighted-average shares used to compute net loss per share available to common stockholders, basic and diluted

 

 

17,235

 

 

 

15,537

 

 

 

See accompanying notes to the condensed consolidated financial statements.

4


 

MARIN SOFTWARE INCORPORATED

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

(Unaudited)

(in thousands)

 

 

 

 

Three Months Ended March 31, 2023

 

 

 

 

Common Stock

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares

 

 

Par Value

 

 

Additional
Paid-In
Capital

 

 

Accumulated
Deficit

 

 

Accumulated
Other
Comprehensive
Loss

 

 

Total
Stockholders'
Equity

 

Balances at December 31, 2022

 

 

 

17,226

 

 

$

17

 

 

$

355,996

 

 

$

(322,334

)

 

$

(965

)

 

$

32,714

 

Issuance of common stock from vesting of restricted stock units (Note 7)

 

 

 

14

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tax withholding related to vesting of restricted stock units

 

 

 

 

 

 

 

 

 

(10

)

 

 

 

 

 

 

 

 

(10

)

Stock-based compensation expense

 

 

 

 

 

 

 

 

 

1,069

 

 

 

 

 

 

 

 

 

1,069

 

Net loss

 

 

 

 

 

 

 

 

 

 

 

 

(5,783

)

 

 

 

 

 

(5,783

)

Foreign currency translation adjustments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(5

)

 

 

(5

)

Balances at March 31, 2023

 

 

 

17,240

 

 

$

17

 

 

$

357,055

 

 

$

(328,117

)

 

$

(970

)

 

$

27,985

 

 

 

 

 

Three Months Ended March 31, 2022

 

 

 

 

Common Stock

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares

 

 

Par Value

 

 

Additional
Paid-In
Capital

 

 

Accumulated
Deficit

 

 

Accumulated
Other
Comprehensive
Loss

 

 

Total
Stockholders'
Equity

 

Balances at December 31, 2021

 

 

 

15,532

 

 

$

15

 

 

$

351,394

 

 

$

(304,107

)

 

$

(1,044

)

 

$

46,258

 

Issuance of common stock from vesting of restricted stock units (Note 7)

 

 

 

11

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tax withholding related to vesting of restricted stock units

 

 

 

 

 

 

 

 

 

(29

)

 

 

 

 

 

 

 

 

(29

)

Stock-based compensation expense

 

 

 

 

 

 

 

 

 

883

 

 

 

 

 

 

 

 

 

883

 

Net loss

 

 

 

 

 

 

 

 

 

 

 

 

(1,999

)

 

 

 

 

 

(1,999

)

Foreign currency translation adjustments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3

 

 

 

3

 

Balances at March 31, 2022

 

 

 

15,543

 

 

$

15

 

 

$

352,248

 

 

$

(306,106

)

 

$

(1,041

)

 

$

45,116

 

 

See accompanying notes to the condensed consolidated financial statements.

5


 

MARIN SOFTWARE INCORPORATED

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(in thousands)

 

 

 

Three Months Ended March 31,

 

 

 

2023

 

 

2022

 

Operating activities:

 

 

 

 

 

 

Net loss

 

$

(5,783

)

 

$

(1,999

)

Adjustments to reconcile net loss to net cash used in operating activities

 

 

 

 

 

 

Depreciation

 

 

11

 

 

 

179

 

Amortization of internally developed software

 

 

419

 

 

 

542

 

Amortization of deferred costs to obtain and fulfill contracts

 

 

94

 

 

 

83

 

Forgiveness of Paycheck Protection Program loan

 

 

 

 

 

(3,117

)

Interest expense

 

 

 

 

 

3

 

Loss on disposals of property and equipment and right-of-use assets

 

 

 

 

 

1

 

Unrealized foreign currency losses

 

 

4

 

 

 

26

 

Stock-based compensation related to equity awards

 

 

1,032

 

 

 

857

 

Provision for bad debts

 

 

(279

)

 

 

20

 

Net change in operating leases

 

 

 

 

 

(134

)

Deferred income tax benefits

 

 

 

 

 

(83

)

Changes in operating assets and liabilities

 

 

 

 

 

 

Accounts receivable

 

 

734

 

 

 

291

 

Prepaid expenses and other assets

 

 

232

 

 

 

616

 

Accounts payable

 

 

194

 

 

 

(238

)

Accrued expenses and other liabilities

 

 

(350

)

 

 

(1,629

)

Net cash used in operating activities

 

 

(3,692

)

 

 

(4,582

)

Investing activities:

 

 

 

 

 

 

Purchases of property and equipment

 

 

 

 

 

(12

)

Capitalization of internally developed software

 

 

(579

)

 

 

(486

)

Net cash used in investing activities

 

 

(579

)

 

 

(498

)

Financing activities:

 

 

 

 

 

 

Repayment of Paycheck Protection Program loan

 

 

 

 

 

(203

)

Employee taxes paid for withheld shares upon equity award settlement

 

 

(10

)

 

 

(12

)

Proceeds from employee stock purchase plan, net

 

 

18

 

 

 

21

 

Net cash provided by (used in) financing activities

 

 

8

 

 

 

(194

)

Effect of foreign exchange rate changes on cash and cash equivalents and restricted cash

 

 

22

 

 

 

(27

)

Net decrease in cash and cash equivalents and restricted cash

 

 

(4,241

)

 

 

(5,301

)

Cash and cash equivalents and restricted cash:

 

 

 

 

 

 

Beginning of period

 

 

27,957

 

 

 

47,057

 

End of the period

 

$

23,716

 

 

$

41,756

 

Supplemental disclosures of non-cash investing and financing activities:

 

 

 

 

 

 

Forgiveness of Paycheck Protection Program loan

 

$

 

 

$

3,117

 

 

See accompanying notes to the condensed consolidated financial statements.

6


 

Marin Software Incorporated

Notes to Condensed Consolidated Financial Statements

(dollars and share numbers in thousands, except per share data)

1. Summary of Business and Significant Accounting Policies

Marin Software Incorporated (the “Company”) was incorporated in Delaware in March 2006. The Company provides enterprise marketing software for advertisers and agencies to integrate, align and amplify their digital advertising spend across the web and mobile devices. Offered as a unified software-as-a-service (“SaaS”) advertising management solution for search, social and eCommerce advertising, the Company’s platform helps digital marketers convert precise audiences, improve financial performance and make better decisions.

Basis of Presentation and Consolidation

The accompanying unaudited condensed consolidated financial statements and condensed footnotes have been prepared in accordance with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. generally accepted accounting principles (“GAAP”) for complete financial statements. In the opinion of management, all adjustments, consisting of only normal recurring items, considered necessary for fair statement have been included. The results of operations for the three months ended March 31, 2023 are not necessarily indicative of the results to be expected for the year ending December 31, 2023, or for other interim periods or future years.

The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. The condensed consolidated balance sheet as of December 31, 2022 is derived from audited financial statements as of that date but does not include all of the information and footnotes required by GAAP for complete financial statements.

These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022, filed with the Securities and Exchange Commission ("SEC") on February 23, 2023.

Liquidity

The Company has incurred significant losses in each fiscal year since its incorporation in 2006. The Company incurred a net loss of $5,783 for the three months ended March 31, 2023 and a net loss of $18,227 for the year ended December 31, 2022. As of March 31, 2023, the Company had an accumulated deficit of $328,117. The Company had cash and cash equivalents of $23,716 as of March 31, 2023. Management expects to incur additional losses and experience negative operating cash flows in the future. The financial statements have been prepared assuming that the Company will continue as a going concern. These financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classifications of liabilities that might be necessary should the Company be unable to continue as a going concern.

Based on the funds it has available as of the date of the filing of this report and the effective implementation of cost saving measures that the Company believes is probable it will achieve, the Company believes that it has sufficient capital to fund its current business plans and obligations over, at least, 12 months from the date that these financial statements have been issued. The Company’s ability to achieve its business objectives and to continue to meet its obligations is dependent upon maintaining a certain level of liquidity, which could be impacted by several factors, including the extent of customer acceptance, adoption and use of its MarinOne platform and general macroeconomic conditions such as inflation or the extent and duration of any recession. Although the Company has pursued, and may continue to pursue, additional sources of liquidity, including additional equity and debt financing, there is no assurance that any additional financing will be available on acceptable terms, or at all. The Company’s ability to continue as a going concern is substantially dependent upon its ability to reduce its expenses, enter into strategic partnerships, improve customer retention rates and increase new bookings. If the Company is unable to raise sufficient additional capital or unable to consummate other strategic agreements, it is probable that the Company may be required to initiate further cost savings activities.

7


 

In August 2021, the Company filed a shelf registration statement on Form S-3 with the SEC, which was declared effective by the SEC on August 19, 2021 and provides that the Company may offer its common stock, preferred stock, debt securities, warrants, subscription rights and units having an aggregate offering price of up to $100,000. As part of this 2021 registration statement, the Company entered into a third equity distribution agreement with JMP Securities and established a new $50,000 “at-the-market” securities offering facility pursuant to which it may be able to issue and sell shares of its common stock. During the year ended December 31, 2022, the Company sold 1,073 shares of its common stock under this new equity distribution agreement and received proceeds of approximately $1,333, net of offering costs of $95, at a weighted average sales price of $1.33 per share. In accordance with the SEC’s Instruction I.B.6 of Registration Statement on Form S-3, the Company adjusted the maximum aggregate market value of the securities that may be sold pursuant to this current "at-the-market" securities offering facility from $50,000 to approximately $22,800 based on the market capitalization of the Company on the date it filed its Annual Report on Form 10-K for the year ended December 31, 2021. The Company cannot provide any assurance that it will be able to raise any additional financing under this facility. The Company’s ability to raise any additional financing under this facility may be adversely affected if the Company’s common stock is delisted from Nasdaq.

The Company is not aware of any specific event or circumstance that would require it to update its estimates, judgments or revise the carrying value of its assets or liabilities. These estimates may change, as new events occur and additional information is obtained, and are recognized in the consolidated financial statements as soon as they become known. Actual results could differ from those estimates and any such differences may be material to the Company’s financial statements.

Fair Value of Financial Instruments

The Company’s financial instruments, including accounts receivable, accounts payable and accrued expenses are carried at cost, which approximates fair value because of the short-term nature of those instruments. Cash equivalents are comprised of money market funds recorded at fair value and are classified as Level 1 within the fair value hierarchy.

Allowances for Credit Losses and Revenue Credits

The Company performs a regular review of its customers’ payment histories and associated credit risks and it generally does not require collateral from its customers. Certain contracts with advertising agencies contain sequential liability provisions, whereby the agency does not have an obligation to pay the Company until payment is received from the agency’s customers. In these circumstances, the Company evaluates the credit worthiness of the agency’s customers, in addition to the agency itself. The Company maintains an allowance for credit losses which reflects its best estimate of potentially uncollectible trade receivables and is based on both specific and general reserves. General reserves are maintained on a collective basis by considering factors such as historical experience, the age of the receivable balances, current economic conditions and a reasonable and supportable forecast of future economic conditions.


The activity in the Company’s allowance for credit losses for the three months ended March 31, 2023 is summarized as follows (in thousands):

 

 

Total

 

Balance at December 31, 2022

 

$

736

 

Current period provision for expected losses

 

 

1

 

Write-offs charged against allowance

 

 

(157

)

Balance at March 31, 2023

 

$

580

 

From time to time, the Company provides credits to customers that typically relate to customer disputes or billing adjustments and are recorded as a reduction of revenue. Reserves for these revenue credits are accounted for as variable consideration under authoritative revenue recognition guidance (see Note 2) and are estimated based on historical credit activity. As of March 31, 2023, and December 31, 2022, the Company recorded an allowance for potential customer credits in the amount of $87 and $110, respectively.

Long-Lived Assets Impairment Assessment

The Company evaluates long-lived assets, excluding goodwill, for potential impairment whenever adverse events or changes in circumstances or business climate indicate that the expected undiscounted future cash flows related to such long-lived assets may not be sufficient to support the net book value of such assets. An impairment loss is recognized only if the carrying value of a long-lived asset or asset group is not recoverable and exceeds its fair value. The carrying value of a long-lived asset or asset group is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset. There were no such impairment losses recorded in any of the periods presented.

8


 

Revenue Recognition

The Company generates revenues principally from subscriptions either directly with advertisers or with advertising agencies to its platform for the management of search, social and eCommerce. The Company also generates revenues from strategic agreements with certain leading publishers. Under the subscription agreements, the Company receives consideration based on the advertising spend that customers manage on its platform. Revenues are recognized when control of these services is transferred to the Company’s customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those services.

See Note 2 for further discussion of the Company’s revenues.

Accounting Pronouncement Adopted in 2023

On January 1, 2023, the Company adopted Accounting Standards Update ("ASU") 2016-13, Financial Instruments – Credit Losses – Measurement of Credit Losses on Financial Instruments (Topic 326), using the modified retrospective transition method. Upon adoption, we changed our impairment model to utilize a forward-looking current expected credit losses model in place of the incurred loss methodology for financial instruments measured at amortized cost, primarily the Company’s accounts receivable. The cumulative effect from adoption was immaterial to the Company’s condensed consolidated financial statements.

Recent Accounting Pronouncement Not Yet Effective

None.

2. Revenues

Revenue Recognition

The Company generates its revenues principally from subscriptions, either directly with advertisers or with advertising agencies, to its platform for the management of search, social, eCommerce and display advertising. It also generates a portion of its revenues from long-term strategic agreements with certain leading publishers. Revenues are recognized when control of these services is transferred to the Company’s customers in an amount that reflects the consideration the Company expects to be entitled to in exchange for those services. The Company determines revenue recognition through the following steps:

Identification of the contract, or contracts, with a customer;
Identification of the performance obligations in the contract;
Determination of the transaction price;
Allocation of the transaction price to the performance obligations in the contract; and
Recognition of revenue when, or as, the Company satisfies its performance obligations.

Subscription

The Company’s subscription contracts provide advertisers with access to the Company’s advertising management platform. Advertisers do not have the right to take possession of the software supporting the services at any time. These contracts are generally one year or less in length, though certain contracts extend up to two years. The subscription fee under most contracts consists of the greater of a minimum monthly platform fee or variable consideration based on the volume of advertising spend managed through the Company’s platform at the contractual percentage of spend. The variable portion generally includes tiered pricing, whereby the percentage of spend charged decreases as the value of advertising spend increases. The tiered pricing generally resets monthly and is consistent throughout the contract term. The Company has concluded that this volume-based pricing approach does not constitute a future material right as the pricing tiers are consistent throughout the term of the contract and similar pricing is typically offered to similar classes of customers within the same geographical areas and markets. Certain subscription contracts consist of only a flat monthly platform fee. Subscription fees are generally invoiced on a monthly basis in arrears based on the actual amount of advertising spend managed on the platform. In certain limited circumstances, the Company will invoice an advertiser in advance for the contractual minimum monthly platform fee for a defined future period, which is typically three to 12 months.

9


 

The Company’s subscription services comprise a single stand-ready performance obligation satisfied over time as the advertiser simultaneously receives and consumes the benefit from the Company’s performance. This performance obligation constitutes a series of services that are substantially the same in nature and are provided over time using the same measure of progress. Revenues derived from these arrangements are recognized over time using an output method based upon the passage of time as this provides a faithful depiction of the pattern of transfer of control. Fixed minimum monthly platform fees are recognized ratably over the contract term as the single performance obligation is satisfied. Variable fees are allocated to the distinct month of the series in which they are earned because the terms of the variable payments relate specifically to the outcome from transferring the distinct time increment (month) of service and because such amounts reflect the fees to which the Company expects to be entitled for providing access to the advertising management platform for that period, consistent with the allocation objective of authoritative revenue guidance under Accounting Standards Codification 606 (“ASC 606”).

Expected future revenues for subscription services related to performance obligations that are unsatisfied (or partially unsatisfied) as of March 31, 2023 were as follows:

 

 

 

Subscription Services
Revenues

 

2023 (remaining nine months)

 

$

511

 

2024

 

 

189

 

Total

 

$

700

 

The Company applies the optional exemption under ASC 606 and does not disclose the value of unsatisfied performance obligations on subscription contracts with an original term of one year or less. The amounts disclosed above as remaining performance obligations consist primarily of fixed or monthly minimum fees under contracts with an original expected duration of greater than one year. The amounts exclude estimates of variable consideration such as volume-based contracts, as well as anticipated renewals of contracts.

Strategic Agreements

The Company has entered into long-term strategic agreements with certain leading search publishers which are generally billed on a quarterly basis.

In September 2021, the Company entered into a new revenue share agreement with Google, which has a scheduled three-year term that commenced on October 1, 2021 (the "New Google Revenue Share Agreement") and continues through September 30, 2024. This agreement is similar to the original revenue share agreement that the Company entered into with Google in 2018 in that the Company is eligible to receive fixed and variable revenue share payments based on a percentage of the search advertising spend that is managed through the Company’s platform and in that the Company is required to reinvest a specified percentage of these revenue share payments in its search technology platform to drive innovation.

The Company evaluates the total amount of variable revenue share payments expected to be earned from the New Google Revenue Share Agreement using the most likely method, as it believes this method represents the most appropriate estimate for this consideration, based on historical service trends, the individual contract considerations and the Company’s best judgment. The Company includes estimates of variable consideration in revenues only to the extent that it believes it is probable that a significant reversal in the amount of cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is subsequently resolved. The Company recognized revenues from the New Google Revenue Share Agreement of $1,788 and $1,788 for the three months ended March 31, 2023 and 2022, respectively.

Disaggregation of Revenues

Revenues by geographic area, based on the billing location of the customer, were as follows for the periods presented:

 

 

 

Three Months Ended March 31,

 

 

 

 

2023

 

 

2022

 

 

United States of America

 

$

3,655

 

 

$

3,956

 

 

United Kingdom

 

 

546

 

 

 

631

 

 

Other (1)

 

 

382

 

 

 

574

 

 

Total revenues, net

 

$

4,583

 

 

$

5,161

 

 

 

(1)
No individual country within the “Other” category accounted for 10% or more of revenues for any period presented.

10


 

Revenues by nature of services performed were as follows for the periods presented:

 

 

 

Three Months Ended March 31,

 

 

 

 

2023

 

 

2022

 

 

Subscriptions

 

$

2,801

 

 

$

3,363

 

 

Strategic agreements

 

 

1,782

 

 

 

1,798

 

 

Total revenues, net

 

$

4,583

 

 

$

5,161

 

 

 

Advertisers from outside of the United States represented 20% and 23% of total revenues for the three months ended March 31, 2023 and 2022, respectively. The New Google Revenue Share Agreement accounted for approximately 39% and 35% of the Company's total revenues for the three months ended March 31, 2023 and 2022, respectively. Additionally, a customer for the Company's subscription services accounted for approximately 11% of total revenues and an advertising agency customer accounted for approximately 12% of total revenues for the three months ended March 31, 2023. There were no additional customers representing greater than 10% of the Company's revenues for the three months ended March 31, 2023 or 2022.

Contract Balances

Accounts Receivable, Net

The timing of revenue recognition may differ from the timing of invoicing to customers. Accounts receivable are recorded at the invoice amount, net of any allowances for credit losses and revenue credits. A receivable is recognized in the period the Company provides the underlying services or when the right to consideration is unconditional. The balances of accounts receivable, net of the allowances for credit losses and revenue credits, as of March 31, 2023 and December 31, 2022 are presented in the accompanying condensed consolidated balance sheets and was $4,324 as of March 31, 2022. Included in the balance of accounts receivable, net as of March 31, 2023 and December 31, 2022, respectively, were receivables of $1,788 related to the New Google Revenue Share Agreement, which represented 44% and 40%, respectively, of accounts receivable, net.

Customer Advances

In certain situations, the Company receives cash payments from customers in advance of its performance of the underlying services. These advances from customers are included within accrued expenses and other current liabilities on the accompanying condensed consolidated balance sheets.

Costs to Obtain and Fulfill Contracts

The Company capitalizes certain contract acquisition costs, consisting primarily of commissions and related payroll taxes, when customer contracts are signed. The Company also capitalizes certain contract fulfillment costs, consisting primarily of the portion of the payroll and fringe benefits of the Company’s professional services team that relates directly to performing on-boarding and integration services for new and existing customers (collectively, “deferred costs to obtain and fulfill contracts”).

The deferred costs to obtain and fulfill contracts are amortized over the expected period of benefit, which the Company has determined to be approximately 30 months. This expected period of benefit takes into consideration the duration of the Company’s customer contracts, historical contract renewal rates, the underlying technology and other factors. Amortization expense for deferred costs to obtain and fulfill contracts is included in sales and marketing expense and cost of sales, respectively, on the accompanying condensed consolidated statements of comprehensive loss. There were no impairment losses related to costs capitalized in the three months ended March 31, 2023 and 2022.

The Company classifies deferred costs to obtain and fulfill contracts as current or non-current based on the timing of when the related amortization expense is expected to be recognized. The current portion of these deferred costs is included in prepaid expenses and other current assets, while the non-current portion is included in other non-current assets on the accompanying condensed consolidated balance sheets. Changes in the balances of deferred costs to obtain and fulfill contracts during the three months ended March 31, 2023 were as follows:

 

 

 

Deferred Costs
to Obtain
Contracts

 

 

Deferred Costs
to Fulfill
Contracts

 

Balances at December 31, 2022

 

$

344

 

 

$

131

 

Costs deferred

 

 

66

 

 

 

19

 

Amortization

 

 

(66

)

 

 

(28

)

Balances at March 31, 2023

 

$

344

 

 

$

122

 

 

11


 

 

3. Balance Sheet Components

The following table shows the components of property and equipment as of the dates presented:

 

 

 

 

 

March 31,

 

 

December 31,

 

 

 

Estimated Useful Life

 

2023

 

 

2022

 

Software, including internally developed software

 

3 years

 

$

33,689

 

 

$

33,073

 

Computer equipment

 

3 to 4 years

 

 

18,416

 

 

 

18,622

 

Leasehold improvements

 

Shorter of useful life or lease term

 

 

512

 

 

 

512

 

Office equipment, furniture and fixtures

 

3 to 5 years

 

 

94

 

 

 

630

 

Total property and equipment

 

 

 

 

52,711

 

 

 

52,837

 

Less: Accumulated depreciation and amortization

 

 

 

 

(49,313

)

 

 

(49,624

)

Property and equipment, net

 

 

 

$

3,398

 

 

$

3,213

 

 

Amortization of internally developed software and depreciation for the three months ended March 31, 2023 and 2022 was $430 and $721, respectively.

The following table shows the components of accrued expenses and other current liabilities as of the dates presented:

 

 

 

March 31,

 

 

December 31,

 

 

 

2023

 

 

2022

 

Accrued salary and payroll-related expenses

 

$

1,302

 

 

$

1,460

 

Accrued liabilities

 

 

601

 

 

 

535

 

Income taxes payable

 

 

506

 

 

 

464

 

Advanced billings and customer credits (1)

 

 

741

 

 

 

1,016

 

Other

 

 

28

 

 

 

38

 

Total accrued expenses and other current liabilities