Company Quick10K Filing
XPEL
Price-0.00 EPS0
Shares28 P/E-0
MCap-0 P/FCF-0
Net Debt-7 EBIT10
TEV-7 TEV/EBIT-1
TTM 2019-09-30, in MM, except price, ratios
10-Q 2021-03-31 Filed 2021-05-10
10-K 2020-12-31 Filed 2021-03-11
10-Q 2020-09-30 Filed 2020-11-10
10-Q 2020-06-30 Filed 2020-08-12
10-Q 2020-03-31 Filed 2020-05-14
10-K 2019-12-31 Filed 2020-03-16
10-Q 2019-09-30 Filed 2019-11-08
10-Q 2019-06-30 Filed 2019-08-21
8-K 2020-11-16
8-K 2020-11-11
8-K 2020-10-28
8-K 2020-09-28
8-K 2020-09-01
8-K 2020-08-17
8-K 2020-08-17
8-K 2020-08-12
8-K 2020-07-29
8-K 2020-06-29
8-K 2020-05-28
8-K 2020-05-27
8-K 2020-05-14
8-K 2020-05-05
8-K 2020-03-16
8-K 2020-03-03
8-K 2020-02-03
8-K 2020-01-30
8-K 2019-11-19
8-K 2019-11-18
8-K 2019-11-12
8-K 2019-11-12
8-K 2019-10-30
8-K 2019-10-11
8-K 2019-08-21
8-K 2019-08-16
8-K 2019-08-07

XPEL 10Q Quarterly Report

Part I. Financial Information
Item 1. Financial Statements
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Item 4. Controls and Procedures
Part II. Other Information
Item 1. Legal Proceedings
Item 1A. Risk Factors
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Item 3. Defaults Upon Senior Securities
Item 4. Mine Safety Disclosures
Item 5. Other Information
Item 6. Exhibits
EX-31.1 a2021q1exhibitno311.htm
EX-31.2 a2021q1exhibitno312.htm
EX-32.1 a2021q1exhibitno321.htm
EX-32.2 a2021q1exhibitno322.htm

XPEL Earnings 2021-03-31

Balance SheetIncome StatementCash Flow
504030201002018201820192020
Assets, Equity
40322416802018201820192020
Rev, G Profit, Net Income
2.62.01.30.70.0-0.62018201820192020
Ops, Inv, Fin

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
    For the quarterly period ended March 31, 2021
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
    For the transition period from         to
Commission file number 001-38858
XPEL, INC.
(Exact name of registrant as specified in its charter)
Nevada
20-1117381
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
618 W. Sunset Road
San Antonio
Texas
78216
(Address of Principal Executive Offices)
(Zip Code)
Registrant's telephone number, including area code: (210) 678-3700
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading SymbolName of each exchange on which registered
Common Stock, par value $0.001 per shareXPELThe Nasdaq Stock Market LLC
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports); and (2) has been subject to such filing requirements for the past 90 days. Yes  x   No  
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  x  No  
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:
Large accelerated filer
Accelerated filer
Non-accelerated filer
Smaller reporting company
Emerging growth company



        
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes      No  
The registrant had 27,612,597 shares of common stock outstanding as of May 10, 2021.




TABLE OF CONTENTS
Page




Part I. Financial Information

Item 1. Financial Statements

XPEL, INC.
Condensed Consolidated Balance Sheets
(Unaudited)
(Audited)
March 31, 2021December 31, 2020
Assets
Current
Cash and cash equivalents
$35,615,477 $29,027,124 
Accounts receivable, net9,903,238 9,944,213 
Inventory, net24,909,271 22,364,126 
Prepaid expenses and other current assets2,121,327 1,441,749 
Total current assets
72,549,313 62,777,212 
Property and equipment, net
5,711,937 4,706,248 
Right-of-Use lease assets6,792,636 5,973,702 
Intangible assets, net5,287,809 5,423,980 
Other non-current assets487,983 486,472 
Goodwill4,509,419 4,472,217 
Total assets$95,339,097 $83,839,831 
Liabilities
Current
Current portion of notes payable$2,514,391 $2,568,172 
Current portion lease liabilities1,792,164 1,650,749 
Accounts payable and accrued liabilities21,358,360 16,797,462 
Income tax payable444,437 183,961 
Total current liabilities26,109,352 21,200,344 
Other long-term liabilities676,940 729,408 
Deferred tax liability, net657,210 627,806 
Non-current portion of lease liabilities4,958,742 4,331,214 
Non-current portion of notes payable2,917,061 3,568,191 
Total liabilities35,319,305 30,456,963 
Commitments and Contingencies (Note 11)
Stockholders’ equity
Preferred stock, $0.001 par value; authorized 10,000,000; none issued and outstanding
  
Common stock, $0.001 par value; 100,000,000 shares authorized; 27,612,597 issued and outstanding
27,613 27,613 
Additional paid-in-capital10,412,471 10,412,471 
Accumulated other comprehensive (loss) income(143,920)66,215 
Retained earnings49,723,628 42,876,569 
Total stockholders’ equity60,019,792 53,382,868 
Total liabilities and stockholders’ equity$95,339,097 $83,839,831 
See notes to condensed consolidated financial statements.
1

XPEL, INC.
Condensed Consolidated Statements of Income (Unaudited)
Three Months Ended
March 31,
20212020
Revenue
Product revenue
$44,931,353 $23,749,917 
Service revenue6,934,761 4,638,546 
Total revenue
51,866,114 28,388,463 
Cost of Sales
Cost of product sales31,546,547 16,761,413 
Cost of service2,033,136 1,330,162 
Total cost of sales33,579,683 18,091,575 
Gross Margin18,286,431 10,296,888 
Operating Expenses
Sales and marketing3,387,830 2,743,249 
General and administrative6,351,491 5,069,771 
Total operating expenses
9,739,321 7,813,020 
Operating Income8,547,110 2,483,868 
Interest expense52,719 30,558 
Foreign currency exchange loss35,612 415,577 
Income before income taxes8,458,779 2,037,733 
Income tax expense1,611,720 426,379 
Net income6,847,059 1,611,354 
Earnings per share
Basic and diluted$0.25 $0.06 
Weighted Average Number of Common Shares
Basic and diluted27,612,597 27,612,597 

See notes to condensed consolidated financial statements.
2

XPEL, INC.
Condensed Consolidated Statements of Comprehensive Income (Unaudited)
Three Months Ended
March 31,
20212020
Other comprehensive income
Net income
$6,847,059 $1,611,354 
Foreign currency translation(210,135)(760,055)
Total comprehensive income6,636,924 851,299 
Total comprehensive income attributable to:
Stockholders of the Company6,636,924 855,832 
Non-controlling interest (4,533)
Total comprehensive income$6,636,924 $851,299 

See notes to condensed consolidated financial statements.
3

XPEL, INC.
Condensed Consolidated Statements of Changes in Stockholders’ Equity (Unaudited)

Stockholders' Equity - Three Months Ended March 31
Common Stock
Additional Paid-in-CapitalRetained
Earnings
Accumulated
Other
Comprehensive
Loss
Equity
Attributable to
Stockholders of
the Company
Non-Controlling
Interest
Total Stockholders’ Equity
SharesAmount
Balance as of December 31, 2019
27,612,597 $27,613 $11,348,163 $24,594,878 $(908,764)$35,061,890 $(168,680)$34,893,210 
Net income
— — — 1,611,354 — 1,611,354 — 1,611,354 
Foreign currency translation— — — — (755,522)(755,522)(4,533)(760,055)
Purchase of minority interest— — (935,692)— — (935,692)173,213 (762,479)
Balance as of March 31, 202027,612,597 27,613 10,412,471 26,206,232 (1,664,286)34,982,030  34,982,030 
Balance as of December 31, 2020
27,612,597 27,613 10,412,471 42,876,569 66,215 53,382,868 — 53,382,868 
Net income— — — 6,847,059 — 6,847,059 — 6,847,059 
Foreign currency translation— — — — (210,135)(210,135)(210,135)
Balance as of March 31, 202127,612,597 $27,613 $10,412,471 $49,723,628 $(143,920)$60,019,792 $ $60,019,792 
See notes to condensed consolidated financial statements.
4

XPEL, INC.
Condensed Consolidated Statements of Cash Flows (Unaudited)

Three Months Ended March 31,
20212020
Cash flows from operating activities
Net income
$6,847,059 $1,611,354 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property, plant and equipment
383,090 270,317 
Amortization of intangible assets262,606 233,896 
Loss on sale of property and equipment2,031 3,121 
Bad debt expense93,030 22,832 
Deferred income tax23,655 (31,764)
Accretion on notes payable8,945 11,017 
Changes in assets and liabilities:
Accounts receivable(124,628)(157,943)
Inventory, net(2,612,306)(3,932,654)
Prepaid expenses and other current assets(685,955)(18,366)
Income tax receivable 94,729 
Other assets(113,145)(326,798)
Accounts payable and accrued liabilities4,571,640 2,201,806 
Income tax payable270,946 290,610 
Net cash provided by operating activities8,926,968 272,157 
Cash flows used in investing activities
Purchase of property, plant and equipment
(1,405,376)(776,057)
Proceeds from sale of property and equipment238 24,659 
Acquisition of a business, net of cash acquired (1,247,843)
Development of intangible assets(114,048)(109,414)
Net cash used in investing activities(1,519,186)(2,108,655)
Cash flows from financing activities
Borrowings on revolving credit agreement 6,000,000 
Repayments of notes payable(723,236)(143,293)
Purchase of minority interest (784,653)
Net cash provided by (used in) financing activities(723,236)5,072,054 
Net change in cash and cash equivalents6,684,546 3,235,556 
Foreign exchange impact on cash and cash equivalents(96,193)51,216 
Increase in cash and cash equivalents during the period6,588,353 3,286,772 
Cash and cash equivalents at beginning of period29,027,124 11,500,973 
Cash and cash equivalents at end of period$35,615,477 $14,787,745 
Supplemental schedule of non-cash activities
Notes payable issued for acquisitions$ $893,317 
Supplemental cash flow information
Cash paid for income taxes$1,356,299 $77,026 
Cash paid for interest$45,003 $2,290 
See notes to condensed consolidated financial statements.
5

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
1.    INTERIM FINANCIAL INFORMATION
The accompanying (a) condensed consolidated balance sheet as of December 31, 2020, which has been derived from audited financial statements, and (b) unaudited interim condensed consolidated financial statements as of and for the three months ended March 31, 2021 and 2020 have been prepared by XPEL, Inc. (“XPEL” or the “Company”) in accordance with accounting principles generally accepted in the United States of America for interim financial information, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Pursuant to these rules and regulations, certain financial information and footnote disclosures normally included in the financial statements have been condensed or omitted. However, in the opinion of management, the financial statements include all adjustments, consisting of normal recurring accruals, necessary for a fair presentation of the financial position, results of operations and cash flows of the interim periods presented. Operating results for the interim periods presented are not necessarily indicative of results to be expected for the full year or for any other interim period, due to variability in customer purchasing patterns and seasonal, operating and other factors.
 These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes contained in the Company’s annual report on Form 10-K as filed with the SEC on March 11, 2021.  These condensed consolidated financial statements also should be read in conjunction with the Management's Discussion and Analysis of Financial Condition and Results of Operations section appearing in this Report.

6

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
2.    SIGNIFICANT ACCOUNTING POLICIES
Nature of Business - The Company is based in San Antonio, Texas and sells, distributes, and installs protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films and ceramic coatings.
The Company was incorporated in the state of Nevada, U.S.A. in October 2003 and its registered office is 618 W. Sunset Road, San Antonio, Texas, 78216.
Basis of Presentation - The condensed consolidated financial statements are prepared in conformity with United States Generally Accepted Accounting Principles ("U.S. GAAP") and include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated.
The functional currency for the Company is the United States dollar. The assets and liabilities of each of its foreign subsidiaries are translated into U.S dollars using the exchange rate as of the balance sheet date. Revenues and expenses are translated at the average exchange rates for the period. Gains and losses from translations are recognized in foreign currency translation included in accumulated other comprehensive income in the accompanying consolidated balance sheets. Foreign currency exchange gains and losses are presented as foreign currency exchange loss in the accompanying condensed consolidated statements of income. The ownership percentages and functional currencies of the entities included in these condensed consolidated financial statements are follows:
SubsidiariesFunctional Currency% Owned by XPEL, Inc.
XPEL, Ltd.UK Pound Sterling100 %
Armourfend CAD, LLCUS Dollar100 %
XPEL Canada Corp.Canadian Dollar100 %
XPEL B.V.Euro100 %
XPEL Germany GmbHEuro100 %
XPEL de Mexico S. de R.L. de C.V.Peso100 %
XPEL Acquisition Corp.Canadian Dollar100 %
Protex Canada, Inc.Canadian Dollar100 %
Apogee Corp.New Taiwan Dollar100 %
XPEL SlovakiaEuro100 %
XPEL FranceEuro100 %
Segment Reporting - Management has concluded that our chief operating decision maker (“CODM”) is our chief executive officer. The Company’s CODM reviews the entire organization’s consolidated results on a monthly basis to evaluate performance and make resource allocation decisions. Management views the Company’s operations and manages its business as one operating segment.
Use of Estimates - The preparation of these condensed consolidated financial statements in conformity to U.S. GAAP requires management to make judgments and estimates and form assumptions that affect the reported amounts of assets and liabilities as of the date of the consolidated financial statements and reported amounts of revenues and expenses during the reporting period. Estimates and underlying assumptions are reviewed on an ongoing basis. Actual outcomes may differ from these estimates under different assumptions and conditions.
Accounts Receivable - Accounts receivable are shown net of an allowance for doubtful accounts of $97,366 and $90,844 as of March 31, 2021 and December 31, 2020, respectively. The Company evaluates the adequacy of its allowances by analyzing the aging of receivables, customer financial condition, historical collection experience, the value of any collateral and other economic and industry factors. Actual collections may differ from historical experience, and if economic, business or customer
7

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
conditions deteriorate significantly, adjustments to these reserves may be required. When the Company becomes aware of factors that indicate a change in a specific customer’s ability to meet its financial obligations, the Company records a specific reserve for credit losses. The Company had no significant accounts receivable concentration as of March 31, 2021. At December 31, 2020, receivable balances from two large customers accounted for 24.7% of the Company's total trade receivables.
Provisions and Warranties - We provide a warranty on our products. Liability under the warranty policy is based on a review of historical warranty claims. Adjustments are made to the accruals as claims and data experience warrant. Our liability for warranties as of March 31, 2021 and December 31, 2020 was $48,786 and $52,006, respectively. The following tables present a summary of our accrued warranty liabilities for the three months ended March 31, 2021 and the twelve months ended December 31, 2020:
2021
Warranty liability, January 1$52,006 
Warranties assumed in period57,535 
Payments(60,755)
Warranty liability, March 31$48,786 
2020
Warranty liability, January 1$65,591 
Warranties assumed in period283,458 
Payments(297,043)
Warranty liability, December 31$52,006 
Recently Adopted Accounting Pronouncements
In December 2019, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. The ASU removes certain exceptions to the general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. This ASU was effective for fiscal years beginning after December 15, 2020, including interim periods within that fiscal year. The Company has adopted this ASU without a material change to its condensed consolidated financial statements.
Recent Accounting Pronouncements Issued and Not Yet Adopted
In June 2016, the FASB issued ASU 2016-13, “Financial Instruments — Measurement of Credit Losses on Financial Instruments”, which requires measurement and recognition of expected credit losses for financial assets held. ASU 2016-13 is effective for the Company beginning January 1, 2023 and is required to be applied prospectively. We are currently evaluating the impact that ASU 2016-13 will have on our consolidated financial statements.

8

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
3.    REVENUE
Revenue recognition
The Company recognizes revenue when it satisfies a performance obligation by transferring control of the promised goods and services to a customer, in an amount that reflects the consideration that it expects to receive in exchange for those goods or services. This is achieved through applying the following five-step model:
Identification of the contract, or contracts, with a customer
Identification of the performance obligations in the contract
Determination of the transaction price
Allocation of the transaction price to the performance obligations in the contract
Recognition of revenue when, or as, the Company satisfies a performance obligation
The Company generates substantially all of its revenue from contracts with customers, whether formal or implied. Sales taxes collected from customers are remitted to the appropriate taxing jurisdictions and are excluded from sales revenue as the Company considers itself a pass-through conduit for collecting and remitting sales taxes, with the exception of taxes assessed during the procurement process of select inventories. Shipping and handling costs are included in cost of sales.
Revenue from product and services sales is recognized when control of the goods is transferred to the customer which occurs at a point in time typically upon shipment to the customer or completion of the service. This standard applies to all contracts with customers, except for contracts that are within the scope of other standards, such as leases, insurance, collaboration arrangements and financial instruments.
Based upon the nature of the products the Company sells, its customers have limited rights of return which are immaterial. Discounts provided by the Company to customers at the time of sale are recognized as a reduction in sales as the products are sold.
Warranty obligations associated with the sale of our products are assurance-type warranties that are a guarantee of the product’s intended functionality and, therefore, do not represent a distinct performance obligation within the context of the contract. Warranty expense is included in cost of sales.
We apply a practical expedient to expense direct costs of obtaining a contract when incurred because the amortization period would have been one year or less.
Under its contracts with customers, the Company stands ready to deliver product upon receipt of a purchase order. Accordingly, the Company has no performance obligations under its contracts until its customers submit a purchase order. The Company does not enter into commitments to provide goods or services that have terms greater than one year. In limited cases, the Company does require payment in advance of shipping product. Typically, product is shipped within a few days after prepayment is received. These prepayments are recorded as contract liabilities on the consolidated balance sheet and are included in accounts payable and accrued liabilities (Note 9). As the performance obligation is part of a contract that has an original expected duration of less than one year, the Company has applied the practical expedient under the Accounting Standards Codification Topic 606 ("ASC 606") to omit disclosures regarding remaining performance obligations.
When the Company transfers goods or provides services to a customer, payment is due, subject to normal terms, and is not conditional on anything other than the passage of time. Typical payment terms range from due upon receipt to 30 days, depending on the type of customer and relationship. At contract inception, the Company expects that the period of time between the transfer of goods to the customer and
9

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
when the customer pays for those goods will be less than one year, which is consistent with the Company’s standard payment terms. Accordingly, the Company has elected the practical expedient under ASC 606 to not adjust for the effects of a significant financing component. As such, these amounts are recorded as receivables and not contract assets.
The following table summarizes transactions within contract liabilities for the three months ended March 31, 2021:
Balance, December 31, 2020$244,837 
Revenue recognized related to payments included in the December 31, 2019 balance(167,868)
Payments received for which performance obligations have not been satisfied2,508,251 
Balance, Effect of foreign currency translation(480)
Balance, March 31, 2021$2,584,740 
The table below sets forth the disaggregation of revenue by product category for the periods indicated below:
Three Months Ended
March 31,
20212020
Product Revenue
Paint protection film$35,784,433 $19,771,119 
Window film7,159,291 3,090,106 
Other1,987,629 888,692 
Total
44,931,353 23,749,917 
Service Revenue
Software$978,019 $851,571 
Cutbank credits2,635,835 1,613,264 
Installation labor3,114,502 2,021,450 
Training206,405 152,261 
Total6,934,761 4,638,546 
Total$51,866,114 $28,388,463 
Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of
10

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
ultimate product destination based on customer interactions, customer locations and other factors:
Three Months Ended
March 31,
20212020
United States
$25,604,612 $15,553,037 
China10,705,495 2,024,510 
Canada4,946,175 4,175,196 
Continental Europe4,324,510 2,793,742 
United Kingdom1,785,796 1,116,428 
Asia Pacific1,591,575 770,043 
Latin America916,578 477,694 
Middle East/Africa1,962,630 1,289,056 
Other28,743 188,757 
Total$51,866,114 $28,388,463 
Our largest customer accounted for 20.6% and 7.1% of our net sales during the three months ended March 31, 2021 and 2020, respectively.

4.    PROPERTY AND EQUIPMENT, NET
Property and equipment consists of the following:
March 31, 2021December 31, 2020
Furniture and fixtures
$1,450,654 $1,349,037 
Computer equipment1,569,340 1,482,911 
Vehicles759,967 760,335 
Equipment1,992,864 1,955,254 
Leasehold improvements2,054,500 2,055,798 
Plotters1,312,228 1,282,630 
Construction in Progress1,427,875 321,764 
Total property and equipment10,567,428 9,207,729 
Less: accumulated depreciation4,855,491 4,501,481 
Property and equipment, net$5,711,937 $4,706,248 
Depreciation expense for the three months ended March 31, 2021 and 2020 was $383,090 and $270,317, respectively.

11

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
5.    INTANGIBLE ASSETS, NET
Intangible assets consists of the following:
March 31, 2021December 31, 2020
Trademarks
$421,094 $373,374 
Software
2,665,186 2,598,985 
Trade name
500,127 497,545 
Contractual and customer relationships
5,066,998 5,043,915 
Non-compete
461,957 458,536 
Other
213,827 213,218 
Total cost
9,329,189 9,185,573 
Less: Accumulated amortization4,041,380 3,761,593 
Intangible assets, net$5,287,809 $5,423,980 
Amortization expense for the three months ended March 31, 2021 and 2020 was $262,606 and $233,896, respectively.

6.    GOODWILL
The following table summarizes goodwill transactions for the three months ended March 31, 2021 and 2020:
Balance at December 31, 2019$2,406,512 
Additions1,184,774 
Foreign Exchange(194,574)
Balance at March 31, 2020$3,396,712 
Balance at December 31, 2020$4,472,217 
Additions 
Foreign Exchange37,202 
Balance at March 31, 2021$4,509,419 

7.    INVENTORIES
The components of inventory are summarized as follows:
March 31, 2021December 31, 2020
Film and film based products$22,559,577 $20,170,756 
Other products1,937,016 1,717,236 
Packaging and supplies512,398 589,225 
Inventory reserve(99,720)(113,091)
$24,909,271 $22,364,126 

12

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
8.    DEBT
REVOLVING FACILITIES
The Company has a $8,500,000 revolving line of credit agreement with The Bank of San Antonio, now known as Texas Partners Bank, to support its continuing working capital needs. This line of credit is secured by a security interest in substantially all of the Company’s current and future assets. Borrowings under the credit agreement bear interest at a variable rate of the Wall Street Journal prime rate minus 1.00% with a floor of 3.50%. This line of credit matures on June 5, 2022. As of both March 31, 2021 and December 31, 2020, the interest rate was 3.50%. As of March 31, 2021 and December 31, 2020, there were no borrowings outstanding on this line.
The credit agreement contains customary covenants including covenants relating to complying with applicable laws, delivery of financial statements, payment of taxes and maintaining insurance. The credit agreement also requires that  XPEL must maintain certain debt coverage ratios, and it contains customary events of default including the failure to make payments of principal and interest, the breach of any covenants, the occurrence of a material adverse change, and certain bankruptcy and insolvency events.
As of March 31, 2021 and December 31, 2020, the Company was in compliance with all debt covenants.
On May 11, 2020, the Company borrowed $6,000,000 pursuant to a 36-month term-loan with Texas Partners Bank. The term-loan bears interest at a rate of 3.50% per annum, requires monthly payments of $176,373 and matures in June 2023.
XPEL Canada Corp., a wholly owned subsidiary of XPEL, Inc., also has a CAD $4,500,000 revolving line of credit agreement with HSBC Bank Canada to support its continuing working capital needs. The line has a variable interest rate of the HSBC Canada Bank’s prime rate plus 0.25%. As of both March 31, 2021 and December 31, 2020, the interest rate on this line was 2.70%. As of March 31, 2021 and December 31, 2020, no balance was outstanding on this line of credit. This facility is guaranteed by the Company.
NOTES PAYABLE
As part of its acquisition strategy, the Company may use a combination of cash and unsecured non-interest bearing promissory notes payable to fund its business acquisitions. The Company discounts the promissory note to fair value using market interest rates at the time of the acquisition.
Notes payable are summarized as follows:
Weighted Average Interest Rate
MaturesMarch 31, 2021December 31, 2020
Term-loan3.50%2023$4,569,999 $5,056,240 
Face value of acquisition notes payable2.68%2023$1,084,581 $1,428,384 
Total face value of notes payable5,654,580 6,484,624 
Unamortized discount(223,128)(348,261)
Current portion(2,514,391)(2,568,172)
Total long-term debt$2,917,061 $3,568,191 

13

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
9.    ACCOUNTS PAYABLE AND ACCRUED LIABILITIES
The following table presents significant accounts payable and accrued liability balances as of the periods ending:
March 31, 2021December 31, 2020
Trade payables$16,151,655 $12,987,487 
Payroll liabilities1,619,032 2,266,643 
Contract liabilities2,584,740 244,837 
Other liabilities1,002,933 1,298,495 
$21,358,360 $16,797,462 

10.    FAIR VALUE MEASUREMENTS
ASC 820 prioritizes the inputs to valuation techniques used to measure fair value into the following hierarchy:
Level 1 – Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2 – Inputs other than the quoted prices in active markets that are observable either directly or indirectly, including: quoted prices for similar assets and liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are not active or other inputs that are observable or can be corroborated by observable market data.
Level 3 – Unobservable inputs that are supported by little or no market data and require the reporting entity to develop its own assumptions.
Financial instruments include cash and cash equivalents (Level 1), accounts receivable, accounts payable and long-term debt. The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and short-term borrowings approximate fair value because of the near-term maturities of these financial instruments. The carrying value of the Company’s notes payable approximates fair value due to the relatively short-term nature and interest rates of the notes. The carrying value of the Company's long-term debt approximates fair value due to the interest rates being market rates. For discussion of the fair value measurements related to goodwill refer to Note 6, Goodwill, of the consolidated financial statements for periods ended March 31, 2021 and 2020, respectively.
The estimated fair value of debt is based on market quotes for instruments with similar terms and remaining maturities (Level 2 inputs and valuation techniques).
The Company incurred contingent liabilities in relation to the 2020 acquisition of Veloce Innovation. The payment of these liabilities is contingent on attainment of certain revenue performance metrics in future years. The fair value of these liabilities was determined using a Monte Carlo Simulation method based on the probability and timing of certain future payments related to these metrics. These liabilities are accounted for as Level 3 liabilities within the fair value hierarchy.
Liabilities measured at fair value on a recurring basis as of the dates noted below are as follows:
14

XPEL, Inc.
Notes to Condensed Consolidated Financial Statements
March 31, 2021 and 2020
(Unaudited)
March 31, 2021December 31, 2020
Level 3:
     Contingent Liabilities$517,432 $571,833 
We assessed the fair value of these contingent considerations liabilities as of March 31, 2021. This assessment resulted in a reduction in the fair value of the liability of $54,401. This reduction is reflected in general and administrative expenses in the Condensed Consolidated Statement of Income for the three months ended March 31, 2021.

11.    COMMITMENTS AND CONTINGENCIES
CONTINGENCIES
In the ordinary course of business activities, the Company may be contingently liable for litigation and claims with customers, suppliers and former employees. Management believes that adequate provisions have been recorded in the accounts where required. Management also has determined that the likelihood of any litigation and claims having a material impact on our results of operations, cash flows or financial position is remote.
SUPPLY AGREEMENT
Through our Amended and Restated Supply Agreement that we entered into with our primary supplier in March 2017, we have exclusive rights to commercialize, market, distribute and sell its automotive aftermarket products through March 21, 2022, which term automatically renews for successive two-year periods thereafter unless terminated at the option of either party with two months’ notice. During such term, we have agreed to use commercially reasonable efforts to purchase a minimum of $5,000,000 of products quarterly from this principal supplier, with a yearly minimum purchasing requirement of $20,000,000.
OTHER COMMITMENTS
In December 2020, the Company entered into an agreement to lease additional warehouse space in San Antonio, Texas. In January 2021, the Company entered into an agreement to lease additional warehouse space in Charlotte, North Carolina. The inception date of the Texas lease is scheduled for June 2021, is for a term of 88 months, and includes total base rent payments of $4,706,016. The inception of the North Carolina lease is scheduled for the second quarter of 2021, is for a term of 84 months, and includes total base rent payments of $949,601.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

This Management’s Discussion and Analysis provides material historical and prospective disclosures intended to enable investors and other users to assess the financial condition and results of operations of XPEL, Inc. (“XPEL” or the “Company”). Statements that are not historical are forward-looking and involve risks and uncertainties discussed under the heading “Forward-Looking Statements” in this report and under “Business," "Risk Factors,” "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Financial Statements and Supplementary Data" in our annual report on Form 10-K which was filed with the Securities and Exchange Commission (“SEC”) on March 11, 2021 and is available on the SEC’s website at www.sec.gov.
15


Forward-Looking Statements
 This quarterly report on Form 10-Q contains not only historical information, but also forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to the safe harbor created by those sections. In addition, the Company or others on the Company’s behalf may make forward-looking statements from time to time in oral presentations, including telephone conferences and/or web casts open to the public, in press releases or reports, on the Company’s internet web site, or otherwise. All statements other than statements of historical facts included in this report or expressed by the Company orally from time to time that address activities, events, or developments that the Company expects, believes, or anticipates will or may occur in the future are forward-looking statements, including, in particular, the statements about the Company’s plans, objectives, strategies, and prospects regarding, among other things, the Company’s financial condition, results of operations and business, and the outcome of contingencies, such as legal proceedings. The Company has identified some of these forward-looking statements in this report with words like “believe,” “can,” “may,” “could,” “would,” “might,” “forecast,” “possible,” “potential,” “project,” “will,” “should,” “expect,” “intend,” “plan,” “predict,” “anticipate,” “estimate,” “approximate,” “outlook,” or “continue” or the negative of these words or other words and terms of similar meaning. The use of future dates is also an indication of a forward-looking statement. Forward-looking statements may be contained in the notes to the Company’s condensed consolidated financial statements and elsewhere in this report, including under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Forward-looking statements are based on current expectations about future events affecting the Company and are subject to uncertainties and factors that affect all businesses operating in a global market as well as matters specific to the Company. These uncertainties and factors are difficult to predict, and many of them are beyond the Company’s control. Factors to consider when evaluating these forward-looking statements include, but are not limited to:
One supplier is the main source of our paint protection film.
We currently rely on one distributor for sales of our products in China.
A material portion of our business is in China, which may be an unpredictable market and is currently suffering trade tensions with the U.S.
We must continue to attract, retain and develop key personnel.
Our accounting estimates and risk management processes rely on assumptions or models that may prove inaccurate.
We must maintain an effective system of internal control over financial reporting to keep stockholder confidence.
Our industry is highly competitive.
Our business is highly dependent on automotive sales and production volumes.
Our North American market is currently designed for the public’s use of car dealerships to purchase automobiles which may dramatically change.
Our revenue could be impacted by growing use of ride-sharing or other alternate forms of car ownership.
The growing popularity of electric vehicles and other technology could impact our revenue or render some of our products obsolete.
We must be effective in developing new lines of business and new products to maintain growth.
Any disruptions in our relationships with independent installers and new car dealerships could harm our sales.
Our strategy related to acquisitions and investments could be unsuccessful or consume significant resources.
16


We must maintain and grow our network of sales, distribution channels and customer base to be successful.
We are exposed to a wide range of risks due to the multinational nature of our business.
We must continue to manage our rapid growth effectively.
We are subject to claims and litigation in the ordinary course of our business, including product liability and warranty claims.
We are an “emerging growth company” which may impact investor perception of our Company.
We must comply with a broad and complicated regime of domestic and international trade compliance, anti-corruption, economic, intellectual property, cybersecurity, data protection and other regulatory regimes.
We may seek to incur substantial indebtedness in the future.
Our growth may be dependent on the availability of capital and funding.
Our Common Stock could decline or be downgraded at any time.
Our stock price has been, and may continue to be, volatile.
We may issue additional equity securities that may affect the priority of our Common Stock.
We do not currently pay dividends on our Common Stock.
Shares eligible for future sale may depress our stock price.
Anti-takeover provisions could make a third party acquisition of our Company difficult.
Our directors and officers have substantial control over us.
Our bylaws may limit investors’ ability to obtain a favorable judicial forum for disputes.
The COVID-19 pandemic could materially affect our business.
Our business faces unpredictable global, economic and business conditions.
We believe the items we have outlined above are important factors that could cause estimates included in our financial statements to differ materially from actual results and those expressed in a forward-looking statement made in this report or elsewhere by us or on our behalf.  We have discussed these factors in more detail in in our annual report on Form 10-K as filed with the SEC on March 11, 2021. These factors are not necessarily all of the factors that could affect us. Unpredictable or unanticipated factors we have not discussed in this report could also have material adverse effects on actual results. We do not intend to update our description of important factors each time a potential important factor arises, except as required by applicable securities laws and regulations. We advise our shareholders that they should (1) be aware that factors not referred to above could affect the accuracy of our forward-looking statements and (2) use caution when considering our forward-looking statements.
Executive Summary
Set forth below is summary financial information for the three months ended March 31, 2021 and 2020. This information is not necessarily indicative of results of future operations, and should be read in conjunction with Part I, Item 1A, “Risk Factors,” Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and accompanying notes thereto included in Part II, Item 8 our annual report on Form 10-K, as filed with the SEC on March 11, 2021, to fully understand factors that may affect the comparability of the information presented below.
Company Overview
Founded in 1997 and incorporated in Nevada in 2003, XPEL has grown from an automotive product design software company to a global provider of after-market automotive products, including automotive
17


surface and paint protection, headlight protection, and automotive window films, as well as a provider of complementary proprietary software. In 2018, we expanded our product offerings to include architectural window film (both commercial and residential) and security film protection for commercial and residential uses, and in 2019 we further expanded our product line to include automotive ceramic coatings.
XPEL began as a software company designing vehicle patterns used to produce cut-to-fit protective film for the painted surfaces of automobiles. In 2007, we began selling automotive surface and paint protection film products to complement our software business. In 2011, we introduced our ULTIMATE protective film product line which, at the time, was the industry’s first protective film with self-healing properties. The ULTIMATE technology allows the protective film to better absorb the impacts from rocks or other road debris, thereby fully protecting the painted surface of a vehicle. The film is described as “self-healing” due to its ability to return to its original state after damage from surface scratches.
The launch of the ULTIMATE product catapulted XPEL into several years of strong revenue growth. In 2014, we began our international expansion by establishing an office in the United Kingdom. In 2015, we acquired Parasol Canada, a distributor of our products in Canada. In 2017, we established our European headquarters in The Netherlands, and expanded our product offerings to include an automotive protective window film branded as PRIME. We continued our international expansion in 2017 with the acquisition of Protex Canada Corp., or Protex Canada, a leading franchisor of automotive protective film franchises serving Canada, and opened our XPEL Mexico office. In 2018, we launched our first product offering outside of the automotive industry, a window and security film protection for commercial and residential uses. Also in 2018, we introduced the next generation of our highly successful ULTIMATE line, ULTIMATE PLUS. As 2018 came to a close, we acquired Apogee Corporation which led to formation of XPEL Asia based in Taiwan. In 2020, as a continuation of our get close to the customer strategy, we acquired Protex Centre, a wholesale-focused paint protection installation business based in Montreal, Canada, and expanded our presence in France with the acquisition of certain assets of France Auto Racing. We also expanded our architectural window film presence with the acquisition of Houston based Veloce Innovation, a leading provider of architectural films for use in residential, commercial, marine and industrial settings.
Strategic Overview
XPEL is currently pursuing several key strategic initiatives to drive continued growth. Our global expansion strategy focuses on the need to establish a local presence where possible, allowing us to better control the delivery of our products and services. In furtherance of this approach, we established our European headquarters in early 2017 to capture market share in what we believed to be an under-penetrated region. We are continuing to add locally based regional sales personnel, leveraging local knowledge and relationships to expand the markets in which we operate.
We seek to increase global brand awareness in strategically important areas, including seeking high visibility at premium events such as major car shows and high value placement in advertising media consumed by car enthusiasts, to help further expand the Company’s premium brand.
XPEL also continues to expand its delivery channels by acquiring select installation facilities in key markets and acquiring international partners to enhance its global reach. As we expand globally, we strive to tailor our distribution model to adapt to target markets. We believe this flexibility allows us to penetrate and grow market share more efficiently. Our acquisition strategy centers on our belief that the closer the Company is to its end customers, the greater its ability to drive increased product sales.
We also continue to drive expansion of our non-automotive product portfolio. The Company launched its new commercial/residential window film product line in 2018, giving us access to a large new market and representing the first non-automotive product line in XPEL’s history. While there is some overlap with our existing customers, we believe that this new product line exposes the Company to several new addressable markets.
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Trends and Uncertainties
We have continued to see strong recovery from the initial impacts of COVID-19. During this most recent three-month period, revenue has continued to increase markedly in all major geographic areas. Despite recent positive trends, the long-term effects of the pandemic on our financial results in future periods could still be significant and cannot be reasonably estimated due to the volatility, uncertainty and economic disruption caused by the pandemic. See the risk factor “The COVID-19 pandemic could materially adversely affect our financial condition and results of operations” included in Part I, Item 1A “Risk Factors” in our annual report on Form 10-K for further discussion of the potential impact of the COVID-19 pandemic on our business, results of operations and financial condition.
As we look ahead, we are unable to determine or predict the continuing impact that the COVID-19 pandemic will have on our customers, vendors and suppliers or our business, results of operations, or financial condition. Despite the gradual reduction of restrictions related to the COVID-19 pandemic and the apparent recovery of our operations, significant uncertainty still exists concerning the overall magnitude of the impact and the duration of the COVID-19 pandemic. Additionally, automotive sales and production are highly cyclical, and the cyclical nature of the industry could be compounded by the pandemic. As demand for automotive products fluctuates or decreases, the demand for our products may also fluctuate or decrease. Some automotive manufacturers announced that they were experiencing a global semiconductor shortage which has affected production of vehicles. To the extent that this shortage persists, it could have a material adverse effect on our business, financial conditions and results of operations. Refer to "Part I, Item 1A Risk Factors" in our Annual Report on Form 10-K for additional consideration of the cyclical nature of the automotive industry. We will continue to closely monitor updates regarding the continuing impact of COVID-19 and automotive sales and adjust our operations according to guidelines from local, state and federal officials. In light of the foregoing, we may take actions that alter our business operations or that we determine are in the best interests of our employees, customers, suppliers and shareholders.

Key Business Metric - Non-GAAP Financial Measures
Our management regularly monitors certain financial measures to track the progress of our business against internal goals and targets. We believe that the most important measure to the Company is Earnings Before Interest, Taxes, Depreciation, and Amortization ("EBITDA").
EBITDA is a non-GAAP financial measure. We believe EBITDA provides helpful information with respect to our operating performance as viewed by management, including a view of our business that is not dependent on (i) the impact of our capitalization structure and (ii) items that are not part of our day-to-day operations. Management uses EBITDA (1) to compare our operating performance on a consistent basis, (2) to calculate incentive compensation for our employees, (3) for planning purposes including the preparation of our internal annual operating budget, (4) to evaluate the performance and effectiveness of our operational strategies, and (5) to assess compliance with various metrics associated with the agreements governing our indebtedness. Accordingly, we believe that EBITDA provides useful information in understanding and evaluating our operating performance in the same manner as management. We define EBITDA as net income plus (a) total depreciation and amortization, (b) interest expense, net, and (c) income tax expense.
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The following table is a reconciliation of Net income to EBITDA for the three months ended March 31, 2021 and 2020:
(Unaudited)
Three Months Ended March 31,
20212020
Net Income$6,847,059 $1,611,354 
Interest52,719 30,558 
Taxes1,611,720 426,379 
Depreciation383,090 270,317 
Amortization262,606 233,896 
EBITDA$9,157,194 $2,572,504 

Use of Non-GAAP Financial Measures
EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. It is not a measurement of our financial performance under GAAP and should not be considered as alternatives to revenue or net income, as applicable, or any other performance measures derived in accordance with GAAP and may not be comparable to other similarly titled measures of other businesses. EBITDA has limitations as an analytical tool and you should not consider it in isolation or as a substitute for analysis of our operating results as reported under GAAP.
EBITDA does not reflect the impact of certain cash charges resulting from matters we consider not to be indicative of ongoing operations; and other companies in our industry may calculate EBITDA differently than we do, limiting their usefulness as comparative measures.

Results of Operations
The following table summarizes the Company’s consolidated results of operations for the three months ended March 31, 2021 and 2020:
Three Months Ended March 31, 2021%
of Total Revenue
Three Months Ended March 31, 2020%
of Total Revenue
$
Change
%
Change
Total revenue$51,866,114 100.0 %$28,388,463 100.0 %$23,477,651 82.7 %
Total cost of sales33,579,683 64.7 %18,091,575 63.7 %15,488,108 85.6 %
Gross margin18,286,431 35.3 %10,296,888 36.3 %7,989,543 77.6 %
Total operating expenses9,739,321 18.8 %7,813,020 27.5 %1,926,301 24.7 %
Operating income8,547,110 16.5 %2,483,868 8.7 %6,063,242 244.1 %
Other expenses88,331 0.2 %446,135 1.6 %(357,804)(80.2)%
Income tax1,611,720 3.1 %426,379 1.5 %1,185,341 278.0 %
Net income$6,847,059 13.2 %$1,611,354 5.7 %$5,235,705 324.9 %

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The following table summarizes revenue results for the three months ended March 31, 2021 and 2020:
Three Months Ended
March 31,
%% of Total Revenue
20212020Inc (Dec)20212020
Product Revenue
Paint protection film$35,784,433 $19,771,119 81.0 %69.0 %69.6 %
Window film7,159,291 3,090,106 131.7 %13.8 %10.9 %
Other1,987,629 888,692 123.7 %3.8 %3.2 %
Total$44,931,353 $23,749,917 89.2 %86.6 %83.7 %
Service Revenue
Software$978,019 $851,571 14.8 %1.9 %3.0 %
Cutbank credits2,635,835 1,613,264 63.4 %5.1 %5.7 %
Installation labor3,114,502 2,021,450 54.1 %6.0 %7.1 %
Training206,405 152,261 35.6 %0.4 %0.5 %
Total$6,934,761 $4,638,546 49.5 %13.4 %16.3 %
Total$51,866,114 $28,388,463 82.7 %100.0 %100.0 %
Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors for the three months ended March 31, 2021 and 2020:
Three Months Ended
March 31,
%% of Total Revenue
20212020Inc (Dec)20212020
United States$25,604,612 $15,553,037 64.6 %49.4 %54.8 %
China10,705,495 2,024,510 428.8 %20.6 %7.1 %
Canada4,946,175 4,175,196 18.5 %9.5 %14.7 %
Continental Europe4,324,510 2,793,742 54.8 %8.3 %9.8 %
United Kingdom1,785,796 1,116,428 60.0 %3.4 %3.9 %
Asia Pacific1,591,575 770,043 106.7 %3.1 %2.7 %
Latin America916,578 477,694 91.9 %1.8 %1.7 %
Middle East/Africa1,962,630 1,289,056 52.3 %3.8 %4.5 %
Other28,743 188,757 (84.8)%0.1 %0.8 %
Total$51,866,114 $28,388,463 82.7 %100.0 %100.0 %
Product Revenue. Product revenue increased 89.2% over the three months ended March 31, 2020 Product revenue represented 86.6% of our total revenue for the three months ended March 31, 2021 and 83.7% for the three months ended March 31, 2020. Revenue from our paint protection film product line increased 81.0% for the three months ended March 31, 2021. Paint protection film sales represented 69.0% and 69.6% of our total consolidated revenues for the three months ended March 31, 2021 and 2020, respectively. The increase in the total amount of paint protection film sales was primarily attributable to two factors. First, unlike our other sales regions, the China and Asia Pacific regions were heavily impacted by the COVID-19 pandemic in the first three months of 2020, and both of those regions have
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seen significant sales recovery when compared year-over-year. Second, our paint protection products have continued to enjoy a broad-based increase in demand throughout our sales regions. Revenue from our window film product line grew 131.7% for the three months ended March 31, 2021. Window film sales represented 13.8% and 10.9% of our total consolidated revenues for the three months ended March 31, 2021 and 2020, respectively. This increase was due to our continued ability to leverage our existing automotive sales channels to market our window film products.
Service revenue. Service revenue consists of revenue from fees for DAP software access, cutbank credit revenue which represents per-cut fees sold for pattern access or the value of pattern access provided with eligible product revenue, revenue from the labor portion of installation sales in our Company-owned installation centers and revenue from training services provided to our customers. Service revenue grew 49.5% over service revenue for the three months ended March 31, 2020. Service revenue represented 13.4% and 16.3% of our total consolidated revenue from the three months ended March 31, 2021 and 2020, respectively. Software revenue increased 14.8% from the three months ended March 31, 2020. The increase was due primarily to increases in total subscribers to our software. Software revenue represented 1.9% and 3.0% of our total consolidated revenue for the three months ended March 31, 2021 and 2020, respectively.; Cutbank credit revenue grew 63.4% from the three months ended March 31, 2020. This increase was due mainly to growth in product sales in the United States and Canada. Cutbank sales represented 5.1% and 5.7% of our total consolidated revenue for the three months ended March 31, 2021 and 2020, respectively. Installation labor revenue increased 54.1% from the three months ended March 31, 2020, due mainly to increases in demand for installation services in North America and Europe.
Total installation revenue (labor and product combined) at our Company-owned installation centers for the three months ended March 31, 2021 increased 54.1% over the three months ended March 31, 2020. This represented 7.1% and 8.5% of our total consolidated revenue for the three months ended March 31, 2021 and 2020, respectively. Adjusted product revenue, which combines the cutbank credit revenue service component with product revenue, increased 87.5% in the three months ended March 31, 2021 versus the three months ended March 31, 2020 due mainly to strong demand, as more fully described above.
Cost of Sales
Cost of sales consists of product costs and the costs to provide our services. Product costs consist of material costs, personnel costs related to warehouse personnel, shipping costs, warranty costs and other related costs to provide products to our customers. Cost of service includes the labor costs associated with installation of product in our Company-owned facilities, costs of labor associated with pattern design for our cutting software and the costs incurred to provide training for our customers. Product costs in the three months ended March 31, 2021 increased 88.2% over the three months ended March 31, 2020. Cost of product sales represented 60.8% and 59.0% of total revenue in the three months ended March 31, 2021 and 2020, respectively. Cost of services grew 52.8% during the three months ended March 31, 2021 due mainly to the increased installation labor costs associated with increased installation sales at our Company-owned installation centers.
Gross Margin
Gross margin for the three months ended March 31, 2021 grew approximately $8.0 million, or 77.6%, from the three months ended March 31, 2020. For the three months ended March 31, 2021, gross margin represented 35.3% of revenue. The following table summarizes gross margin for product and services for the three months ended March 31, 2021 and 2020:
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Three Months Ended March 31, 2021%% of Category Revenue
20212020Inc (Dec)20212020
Product $13,384,806 $6,988,504 91.5 %29.8 %29.4 %
Service 4,901,625 3,308,384 48.2 %70.7 %71.3 %
Total$18,286,431 $10,296,888 77.6 %35.3 %36.3 %
Product gross margin for the three months ended March 31, 2021 increased approximately $6.4 million, or 91.5%, over the three months ended March 31, 2020 and represented 29.8% and 29.4% of total product revenue for the three months ended March 31, 2021 and 2020, respectively. The increase in product gross margin percentages were primarily due to improvements in product costs and operating leverage.
Service gross margin increased approximately $1.6 million, or 48.2%, over the three months ended March 31, 2020. This represented 70.7% and 71.3% of total service revenue for the three months ended March 31, 2021 and 2020, respectively. The decrease in service gross margin percentage was primarily due to a higher percentage of lower margin installation labor costs relative to other higher margin service revenue components.
Operating Expenses
Sales and marketing expenses for the three months ended March 31, 2021 increased 23.5% compared to the same period in 2020. These expenses represented 6.5% and 9.7% of total consolidated revenue for the three months ended March 31, 2021 and 2020, respectively. The increase was due primarily to increased commissions commensurate with the increase in sales and increases in sales and marketing personnel. These expenses decreased as a percentage of revenue due to operating leverage.
General and administrative expenses grew approximately $1.3 million, or 25.3%, during the three months ended March 31, 2021 over the three months ended March 31, 2020. These costs represented 12.2% and 17.9% of total consolidated revenue for the three months ended March 31, 2021 and 2020, respectively. The increase was due mainly to increases in personnel, occupancy costs, information technology costs and professional fees to support the on-going growth of the business. These expenses decreased as a percentage of revenue due to operating leverage.
Other Expense
Other expense consists of interest expense and foreign currency exchange gain/loss. In the prior year period, the Company incurred approximately $0.4 million in foreign currency exchange losses resulting from foreign currency fluctuations in response to the COVID-19 pandemic. These costs did not recur in the 2021 period.
Income Tax Expense
Income tax expense for the three months ended March 31, 2021 increased $1.2 million from the three months ended March 31, 2020. Our effective tax rate was 19.1% for the three months ended March 31, 2021 compared with 20.9% for the three months ended March 31, 2020. The decrease in the effective rate was due primarily to increased deductions in connection with the 2017 Tax Reform and Jobs Act.
Net income for the three months ended March 31, 2021 increased by $5.2 million, or 324.9%, to $6.8 million.

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Liquidity and Capital Resources
The primary source of liquidity for our business is cash and cash equivalents and cash flows provided by operations. As of March 31, 2021, we had cash and cash equivalents of $35.6 million. For the three months ended March 31, 2021, cash flows provided by operations were $8.9 million. We expect to continue to have cash requirements to support working capital needs, capital expenditures (including acquisitions), and to service debt. We believe we have the ability to meet these cash requirements by using available cash, internally generated funds, and, as necessary, borrowing from lines of credit. We are focused on continuing to generate positive operating cash to fund our operational and capital investment initiatives. We believe we have sufficient liquidity to operate for at least the next 12 months from the date of filing this report.
Operating activities. Cash flows provided by operations totaled approximately $8.9 million for the three months ended March 31, 2021, compared to $0.3 million for the three months ended March 31, 2020. This increase was due primarily to increased net income performance and net increases in working capital.
Investing activities. Cash flows used in investing activities totaled approximately $1.5 million during the three months ended March 31, 2021 compared to $2.1 million during the three months ended March 31, 2020. This decrease was due primarily to acquisition related costs recorded in the three months ended March 31, 2020 in connection with our Protex Centre acquisition.
Financing activities. Cash flows used in financing activities during the three months ended March 31, 2021 totaled approximately $0.7 million compared to cash flows provided by financing activities in the prior year of $5.1 million. This difference is due primarily to proceeds from our term loan received during the three months ended March 31, 2020.
Debt obligations and contingent liabilities related to acquisitions as of March 31, 2021 and December 31, 2020 totaled approximately $5.9 million and $6.7 million, respectively.
Credit Facilities
As of March 31, 2020, our credit facilities consisted of an $8.5 million revolving line of credit agreement with The Bank of San Antonio and a revolving credit facility maintained by our Canadian subsidiary. The Bank of San Antonio facility is utilized to fund our working capital needs and is secured by a security interest in substantially all of our current and future assets. Borrowings under the credit agreement bear interest at a variable rate of the Wall Street Journal prime rate minus 1.00% with a floor of 3.50%. The interest rate as of both March 31, 2021 and December 31, 2020 was 3.50%. As of March 31, 2021 and December 31, 2020, no balance was outstanding on this line. The credit agreement matures on June 5, 2022.
The credit agreement contains customary covenants including covenants relating to complying with applicable laws, delivery of financial statements, payment of taxes and maintaining insurance. The credit agreement also requires that  XPEL must maintain certain debt coverage ratios, and it contains customary events of default including the failure to make payments of principal and interest, the breach of any covenants, the occurrence of a material adverse change, and certain bankruptcy and insolvency events. As of March 31, 2021, the Company was in compliance with all covenants.
On May 11, 2020, the Company borrowed $6.0 million pursuant to a 36-month term-loan with Texas Partners Bank. The term-loan bears interest at a rate of 3.50% per annum, requires monthly payments of $176,373 and matures in June 2023.
XPEL Canada Corp., a wholly-owned subsidiary of XPEL, Inc., also has a Canadian Dollar (“CAD”) $4.5 million revolving credit facility through HSBC Bank Canada. This facility is utilized to fund our
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working capital needs in Canada. This facility bears interest at HSBC Canada Bank’s prime rate plus 0.25% per annum and is guaranteed by the parent company. As of March 31, 2021 and December 31, 2020, no balance was outstanding on this facility.

Contractual Obligations
There has been no material change to the Company’s contractual obligations as described in the Company’s annual report on Form 10-K as filed with the SEC on March 11, 2021.

Critical Accounting Policies
There have been no material changes to the Company’s critical accounting policies and estimates from the information provided in the Company’s annual report on Form 10-K as filed with the SEC on March 11, 2021.

Related Party Relationships
There are no family relationships between or among any of our directors or executive officers. There are no arrangements or understandings between any two or more of our directors or executive officers, and there is no arrangement, plan or understanding as to whether non-management stockholders will exercise their voting rights to continue to elect the current Board. There are also no arrangements, agreements or understandings between non-management stockholders that may directly or indirectly participate in or influence the management of our affairs.

Off-Balance Sheet Arrangements
As of March 31, 2021 and December 31, 2020, we did not have any relationships with unconsolidated organizations or special purpose entities that were established for the purpose of facilitating off-balance sheet arrangements. We do not engage in off-balance sheet financing arrangements. In addition, we do not engaged in trading activities involving non-exchange contracts.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

We have operations that expose us to currency risk in the British Pound Sterling, the Canadian Dollar, the Euro, the Mexican Peso, and the New Taiwanese Dollar. Amounts invested in our foreign operations are translated into U.S. Dollars at the exchange rates in effect at the balance sheet date. The resulting translation adjustments are recorded as accumulated other comprehensive income, a component of stockholders’ equity in our condensed consolidated balance sheets. We do not currently hedge our exposure to potential foreign currency translation adjustments.
If we borrow under our revolving lines of credit, we will be subject to market risk resulting from changes in interest rates related to our floating rate bank credit facilities. If we were to make such borrowings, a hypothetical 100 basis point increase in variable interest rates may result in a material impact to our financial statements. We do not currently have any derivative contracts to hedge our exposure to interest rate risk. During each of the periods presented, we have not experienced a significant effect on our business due to changes in interest rates.

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Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures
We have established and maintain a system of disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed with the SEC pursuant to the Securities Exchange Act of 1934, as amended ("Exchange Act"), is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), as appropriate, to allow timely decisions regarding required disclosures.
Management, with the participation of our CEO and CFO, has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of the end of the period covered by this report.  Based on such evaluation, our CEO and CFO have each concluded that as of the end of the period covered by this report, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including the CEO and CFO, as appropriate, to allow timely decisions regarding required disclosures.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Part II. Other Information

Item 1. Legal Proceedings
From time to time, we are made parties to actions filed or have been given notice of potential claims relating to the ordinary conduct of our business, including those pertaining to commercial disputes, product liability, patent infringement and employment matters.
While we believe that a material impact on our financial position, results of operations or cash flows from any such future claims or potential claims is unlikely, given the inherent uncertainty of litigation, it is possible that an unforeseen future adverse ruling or unfavorable development could result in future charges that could have a material adverse impact. We do and will continue to periodically reexamine our estimates of probable liabilities and any associated expenses and receivables and make appropriate adjustments to such estimates based on experience and developments in litigation. As a result, the current estimates of the potential impact on our financial position, results of operations and cash flows for the proceedings and claims described in the notes to our consolidated financial statements could change in the future.

Item 1A. Risk Factors
There have been no material changes to the risk factors disclosed in Part I, Item IA of our Annual Report on Form 10-K for the year ended December 31, 2020.
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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
During the three months ended March 31, 2021, the Company did not issue any shares of its common stock or other equity securities of the Company that were not registered under the Securities Act of 1933, as amended.

Item 3. Defaults Upon Senior Securities
Not applicable.

Item 4. Mine Safety Disclosures
Not applicable.

Item 5. Other Information
None.

Item 6. Exhibits
The following exhibits are being filed or furnished with this quarterly report on Form 10-Q:
Exhibit No.DescriptionMethod of Filing
31.1Filed herewith
   
31.2Filed herewith
   
32.1Furnished herewith
32.2Furnished herewith
   
101The following materials from XPEL’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2020, formatted in XBRL (Extensible Business Reporting Language): (i) the unaudited Consolidated Balance Sheets, (ii) the unaudited Consolidated Statements of Operations, (iii) the unaudited Consolidated Statements of Comprehensive Income, (iv) the unaudited Consolidated Statements of  Equity, (v) the unaudited Consolidated Statements of Cash Flows, and (vi) Notes to Consolidated Financial StatementsFiled herewith

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 XPEL, Inc. (Registrant)
  
 By:/s/ Barry R. Wood
 Barry R. Wood
 Senior Vice President and Chief Financial Officer
May 10, 2021(Authorized Officer and Principal Financial and Accounting Officer)

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