ASV Holdings, Inc. (formerly A.S.V., LLC) (referred to herein as "ASV," "the Company," "we," "our" and/or "us") designs and manufactures a broad range of high-quality compact track loader ("CTL") and skid steer loader ("SSL") equipment, marketed through a distribution network in North America, Australia and New Zealand under the ASV brand. We also serve as a private label original equipment manufacturer ("OEM") for several manufacturers. Our products are used principally in the construction, agricultural and forestry industries. As a full-service manufacturer, we provide pre- and post-sale dealer support, after-sale technical support and replacement parts supplied from our dedicated logistics center. We also supply a limited version of our assembled undercarriage sets to Caterpillar for one configuration of Caterpillar's multi-terrain CTL machines marketed under the CAT brand under a supply contract with Caterpillar.
A.S.V., Inc. was founded in 1983 and launched its first CTL machine in 1990. It launched as a publicly-traded company on Nasdaq in 1994 and operated as a public company until it was acquired by Terex Corporation ("Terex") on March 3, 2008. On December 19, 2014, Manitex International, Inc. ("Manitex") purchased 51% of ASV from Terex pursuant to a joint venture arrangement with Terex (the "Joint Venture"). On December 23, 2014, A.S.V., Inc. was converted to a Minnesota limited liability company and its name was changed to A.S.V., LLC. On May 11, 2017, in connection with the Company's initial public offering ("IPO"), we converted from a Minnesota limited liability company into a Delaware corporation and changed our name from A.S.V., LLC to ASV Holdings, Inc., which we refer to herein as the "LLC Conversion".
A number of economic indicators that we believe are relevant to our industry and products trended favorably in 2018, although housing starts slowed significantly over the last two quarters raising concerns over the effect of higher interest rates and higher prices. A primary driver of demand for CTL and SSL products is the United States housing market, where the level of new housing starts continues to be below pre-2007 levels. Since 2009, according to the U.S. Census Bureau, new housing starts have incrementally increased to a seasonally adjusted annual rate of 1.1 million units in December 2018 from approximately 0.5 million in October 2009. The preliminary December 2018 rate of 1.1 million was 10.9% below the December 2017 rate.