Company Quick10K Filing
Fitbit
Closing Price ($) Shares Out (MM) Market Cap ($MM)
$0.00 256 $1,127
10-K 2020-02-27 Annual: 2019-12-31
10-Q 2019-11-07 Quarter: 2019-09-28
10-Q 2019-08-02 Quarter: 2019-06-29
10-Q 2019-05-03 Quarter: 2019-03-30
10-K 2019-03-01 Annual: 2018-12-31
10-Q 2018-11-05 Quarter: 2018-09-29
10-Q 2018-08-06 Quarter: 2018-06-30
10-Q 2018-05-07 Quarter: 2018-03-31
10-K 2018-03-01 Annual: 2017-12-31
10-Q 2017-11-06 Quarter: 2017-09-30
10-Q 2017-08-10 Quarter: 2017-07-01
10-Q 2017-05-05 Quarter: 2017-04-01
10-K 2017-03-01 Annual: 2016-12-31
10-Q 2016-11-04 Quarter: 2016-10-01
10-Q 2016-08-04 Quarter: 2016-07-02
10-Q 2016-05-06 Quarter: 2016-04-02
10-K 2016-02-29 Annual: 2015-12-31
10-Q 2015-11-02 Quarter: 2015-09-30
10-Q 2015-08-07 Quarter: 2015-06-30
8-K 2020-02-19 Earnings, Exhibits
8-K 2020-01-03 Shareholder Vote
8-K 2019-11-06 Officers
8-K 2019-11-06 Earnings, Exhibits
8-K 2019-11-01 Enter Agreement, Exhibits
8-K 2019-07-31 Earnings, Exhibits
8-K 2019-05-23 Shareholder Vote
8-K 2019-05-01 Earnings, Exhibits
8-K 2019-03-09 Accountant, Exhibits
8-K 2019-02-27 Earnings, Exhibits
8-K 2018-11-16 Leave Agreement
8-K 2018-10-31 Earnings, Exhibits
8-K 2018-08-01 Earnings, Exhibits
8-K 2018-06-15 Officers, Exhibits
8-K 2018-05-31 Officers, Exhibits
8-K 2018-05-24 Shareholder Vote
8-K 2018-05-02 Earnings, Exhibits
8-K 2018-03-26 Officers, Exhibits
8-K 2018-03-15 Officers, Exhibits
8-K 2018-03-06 Officers, Exhibits
8-K 2018-02-26 Earnings, Exhibits

Fitbit Financials

FIT Metrics, Comps, Filings

Annual | Quarterly

Business

To help people achieve positive health, wellness, and fitness outcomes by empowering them with intelligent insights, personalized guidance, and the motivation to reach their goals.

Fitbit is a technology company focused on delivering health solutions that impact health outcomes. The Fitbit platform combines wearable devices with software and services to give our users tools to help them reach their health and fitness goals, augmented by general purpose features that add further utility and drive user engagement. Our wearable devices, which include health and fitness trackers and smartwatches, enable our users to view data about their daily activity, exercise and sleep in real-time. Our software and services, which include an online dashboard and mobile app, provide our users with data analytics, motivational and social tools, and virtual coaching through customized fitness plans and interactive workouts. In addition, our software and services drive engagement and can be leveraged to provide personalized insights. Together, our devices, services, and software have helped millions of users on their health and fitness journeys be more active, sleep better, eat smarter, and manage their weight. Fitbit appeals to a wide spectrum of consumers by addressing key health and fitness needs with advanced technology embedded in simple-to-use products and services.

The core of our platform is our family of wearable devices. These devices automatically track users' daily steps, calories burned, distance traveled, and active minutes, and display real-time feedback to encourage users to become more active in their daily lives. Most of our wearable devices also measure floors climbed, and sleep duration and quality, and our more advanced products track heart rate, and GPS-based information such as speed, distance, and exercise routes. Several of our devices also have more advanced features such as the ability to receive call and text notifications, and certain of our devices offer contactless payments, on-board music, notifications, and several apps. To accompany certain of our products, we offer accessories that include wireless headphones, interchangeable wrist bands and frames, colored clips, device charging cables, wireless sync dongles, band clasps, and Fitbit apparel. In addition, we offer a Wi-Fi connected scale that records weight, body fat, and BMI. We are able to enhance the functionality and features of our wearables through wireless updates.


Valuation ($BB)

Market Cap, Enterprise Value

Balance Sheet ($BB)

Assets, Stockholders' Equity

Income Statement ($BB Annual)

Revenue, Gross Profit, Net Income

Cash Flow ($BB Annual)

Operating, Investing, Financing

Comps ($MM TTM) Market Cap Gross Margin EV/EBITDA Ret on Assets Assets Liabilities Revenue G Profit Net Income EBITDA EV
Apple (AAPL) 1,017,275 38% 12.5 16% 338,516 248,028 260,174 98,392 55,256 85,615 1,068,730
IBM (IBM) 127,843 47% 11.3 5% 149,620 131,524 77,131 36,076 7,712 16,000 181,130
HP (HPQ) 28,057 19% 8.8 9% 33,467 58,756 11,170 3,152 3,267 28,671
Hewlett Packard (HPE) 19,466 8% 6.1 2% 51,803 34,705 29,135 2,393 1,049 4,088 24,784
Nice (NICE) 6,628 0% 3,207 1,191 0 0 0 0 6,601
Omnicell (OMCL) 3,062 48% 32.8 3% 1,244 437 649 313 39 91 3,002
Huami (HMI) 2,181 0% 3,258 1,449 0 0 0 0 729
Cray (CRAY) 1,447 29% -13.5 -23% 460 183 396 115 -108 -95 1,282
FormFactor (FORM) 1,428 40% 18.4 13% 794 179 552 219 106 73 1,350
Talend (TLND) 1,086 75% -24.1 -13% 366 334 181 135 -49 -43 1,041
Sykes Enterprises (SYKE) 1,300 35% 10.6 3% 1,374 536 1,189 422 41 117 1,232
Fitbit (FIT) 991 35% -5.4 -13% 1,377 788 1,504 523 -185 -131 704
Upland Software (UPLD) 879 69% -68.2 -3% 683 465 202 139 -24 -16 1,105
Glu Mobile (GLUU) 737 64% -188.6 -1% 408 222 394 253 -3 -3 634
Electronics For Imaging (EFII) 1,106 49% 10.4 -1% 1,525 808 742 364 -13 65 678
Tennant (TNC) 1,303 40% 14.6 4% 1,045 705 1,128 455 43 106 1,554
One Stop Systems (OSS) 49 32% -111.5 -5% 38 10 40 13 -2 -0 48
Socket Mobile (SCKT) 15 52% 19.7 1% 19 6 15 8 0 1 14
Dell Technologies (DELL)

Balance Sheet ($MM)2015-12-312016-12-312017-12-312018-12-31
Cash536301342474
Accounts Receivable469478406414
Inventory178230124125
PP&E4577105106
Assets1,5191,8201,5821,516
Accounts Payable261314213252
Long-Term Debt
Liabilities538822758780
Stockholders' Equity981999824736
Income Statement ($MM)2015-12-312016-12-312017-12-312018-12-31
Revenue1,8582,1691,6161,512
Cost of Revenue9571,324925908
Gross Profit901846691604
R&D150320343332
SG&A411638549461
Tax15134832
Net Income176-103-277-186
Cash Flow ($MM)2015-12-312016-12-312017-12-312018-12-31
Cash Operating10911064113
Cash Investing-170-393-2917
Cash Financing4014951